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The Survey of College Marketing Programs

The Survey of College Marketing Programs PDF Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574400835
Category : Education
Languages : en
Pages : 169

Book Description
More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.

The Survey of College Marketing Programs

The Survey of College Marketing Programs PDF Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574400835
Category : Education
Languages : en
Pages : 169

Book Description
More than 47% of American colleges use web advertising of some type to market the college including more than 59% of private colleges, according to a new study from Primary Research Group, The Survey of College Marketing Programs. The 170 page study presents more than 650 tables of data relating to college marketing efforts, exploring television, radio, newspaper and magazine advertising, direct mail, college viewbook and magazine publishing, and use of web ads, blogs, search engine placement enhancement, and other internet related marketing. The study also presents data on the percentage of distance learning programs that are managed and marketed by the central administration of the college and the percentage that are managed by separate administrative entities. The report also looks closely at spending by colleges on marketing consultancies, market research firms, advertising and public relations agencies. The data in the report is broken out by enrollment size, type of college, public/private status, and even by the extent to which colleges draw their applicants from the local area. Fifty five colleges completed an exhaustive questionnaire.

The Survey of College Marketing Programs 2010

The Survey of College Marketing Programs 2010 PDF Author: Primary Research Group Staff
Publisher: Primary Research Group Inc
ISBN: 1574401491
Category : Education
Languages : en
Pages : 168

Book Description
This study presents the results of a survey of college marketing efforts with data from 55 colleges. The study presents data on trends in advertising on the internet, through television and radio, print media, billboards, and other mediums. In addition, the report looks at the size and composition of the marketing budget, use of consultants such as advertising and public relations agencies, market research firms and other consultancies. The report explores trends in printing costs, the fate of the viewbook and direct mail efforts. Report purchasers can expect highly specific data for spending on Google, Yahoo, Facebook, ezines, radio, television, billboards and other marketing venues. Data is broken out by size and type of college, for public and private colleges, and for colleges draw students from mostly a local, regional or national audience.

Colleges That Create Futures

Colleges That Create Futures PDF Author: Princeton Review
Publisher: Princeton Review
ISBN: 0804126399
Category : Education
Languages : en
Pages : 338

Book Description
KICK-START YOUR CAREER WITH THE RIGHT ON-CAMPUS EXPERIENCE! When it comes to getting the most out of college, the experiences you have outside the classroom are just as important as what you study. Colleges That Create Futures looks beyond the usual “best of” college lists to highlight 50 schools that empower students to discover practical, real-world applications for their talents and interests. The schools in this book feature distinctive research, internship, and hands-on learning programs—all the info you need to help find a college where you can parlay your passion into a successful post-college career. Inside, You'll Find: • In-depth profiles covering career services, internship support, student group activity, alumni satisfaction, noteworthy facilities and programs, and more • Candid assessments of each school’s academics from students, current faculty, and alumni • Unique hands-on learning opportunities for students across majors • Testimonials on career prep from alumni in business, education, law, and much more *************************** What makes Colleges That Create Futures important? You've seen the headlines—lately the news has been full of horror stories about how the college educational system has failed many recent grads who leave school with huge debt, no job prospects, and no experience in the working world. Colleges That Create Futures identifies schools that don't fall into this trap but instead prepare students for successful careers! How are the colleges selected? Schools are selected based on survey results on career services, grad school matriculation, internship support, student group and government activity, alumni activity and salaries, and noteworthy facilities and programs.

College Information Literacy Efforts Benchmarks

College Information Literacy Efforts Benchmarks PDF Author:
Publisher: Primary Research Group Inc
ISBN: 1574400991
Category : Education
Languages : en
Pages : 189

Book Description
College Information Literacy Efforts Benchmarks presents the results of an information literacy higher education benchmarking study. More than 110 colleges from the United States and Canada participated in the study; data is broken out by size and type of college, for public and private colleges, for US and Canadian colleges, and even by number of in-class instructional sessions given. Uniquely, this report also breaks out data separately at institutions at which librarians have faculty status, an at which they do not.

Survey of Academic Library Use of Instructional Technology

Survey of Academic Library Use of Instructional Technology PDF Author:
Publisher: Primary Research Group Inc
ISBN: 1574401076
Category : Education
Languages : en
Pages : 132

Book Description
Survey of academic libraries, chiefly in the United States and Canada, on their use of classroom response systems (clickers); whiteboards, tablets, and other presentation aids; internet technologies such as instant messaging, blogs, wikis, podcasting, photo sharing, online simulations/tutorials, virtual classroom/reality software, virtual reference software, and course management systems; instructional budgets; instructional computer labs; and instructional furniture.

Law Library Benchmarks

Law Library Benchmarks PDF Author: Primary Research Group
Publisher: Primary Research Group Inc
ISBN: 1574401041
Category : Computers
Languages : en
Pages : 129

Book Description
. Data in the report is based on a survey of 55 North American law libraries drawn from law firm, private company, university, courthouse and government agency law libraries. Data is broken out by size and type of library for ease in benchmarking. The 120+ page report covers developments in staffing, salaries, budgets, materials spending, use of blogs & wikis, use of legal directories, the library role in knowledge management, records management and content management systems. Patron and librarian training, reimbursement for library-related education and other issues are also covered in this latest edition.

The Best 387 Colleges, 2022

The Best 387 Colleges, 2022 PDF Author: The Princeton Review
Publisher: National Geographic Books
ISBN: 0525570829
Category : Study Aids
Languages : en
Pages : 0

Book Description
Make sure you’re preparing with the most up-to-date materials! Look for The Princeton Review’s newest edition of this book, The Best 388 Colleges, 2023 Edition (ISBN: 9780593450963, on-sale August 2022). Publisher's Note: Products purchased from third-party sellers are not guaranteed by the publisher for quality or authenticity, and may not include access to online tests or materials included with the original product.

A Survey of University Business and Economic Research Reports

A Survey of University Business and Economic Research Reports PDF Author: University of Texas. Bureau of Business Research
Publisher:
ISBN:
Category : Economic research
Languages : en
Pages : 716

Book Description


SURVEY OF COLLEGE MARKETING PROGRAMS.

SURVEY OF COLLEGE MARKETING PROGRAMS. PDF Author:
Publisher:
ISBN: 9781574406566
Category :
Languages : en
Pages :

Book Description


The Best 386 Colleges, 2021

The Best 386 Colleges, 2021 PDF Author: The Princeton Review
Publisher: Princeton Review
ISBN: 0525570071
Category : Study Aids
Languages : en
Pages : 882

Book Description
Make sure you’re preparing with the most up-to-date materials! Look for The Princeton Review’s newest edition of this book, The Best 387 Colleges, 2022 (ISBN: 9780525570820, on-sale August 2021). Publisher's Note: Products purchased from third-party sellers are not guaranteed by the publisher for quality or authenticity, and may not include access to online tests or materials included with the original product.