Author: Publisher:
ISBN:
Category : Statistics
Languages : en
Pages : 986
Book Description
Statistical Reference Index
Author: Survey of Buying Power
Author: Publisher:
ISBN:
Category : Business
Languages : en
Pages : 692
Book Description
Includes advertising matter.
The Purchasing Power of Money
Author: Irving FisherNational Wealth and National Income in the United States and Foreign Countries, 1935-1942
Author: United States. Department of the Treasury. LibraryPublisher:
ISBN:
Category : Income
Languages : en
Pages : 94
Book Description
Business Information Sources
Author: Lorna M. DaniellsPublisher: Univ of California Press
ISBN: 9780520029460
Category : Business & Economics
Languages : en
Pages : 456
Book Description
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Hearings
Author: United States. Congress. House. Committee on EducationPublisher:
ISBN:
Category :
Languages : en
Pages : 1152
Book Description
Hearings
Author: United States. Congress. Senate. Committee on Labor and Public WelfarePublisher:
ISBN:
Category :
Languages : en
Pages : 1676
Book Description
The Affluent Consumer
Author: Ronald D. MichmanPublisher: Bloomsbury Publishing USA
ISBN: 0313086516
Category : Business & Economics
Languages : en
Pages : 209
Book Description
By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than any time in the past. This market represents lucrative opportunities for companies that understand how these customers think, act, and make purchasing decisions. Applying primary research, including demographic and economic data, and expertise developed from decades of studying, teaching, and consulting in marketing and consumer behavior, Ronald Michman and Edward Mazze present a comprehensive approach to analyzing the affluent consumer—and creating, promoting, and selling innovative products and services to them. Illustrating their principles through dozens of examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and Wal-Mart, the authors deconstruct how a complex market segment works. Dispelling popular myths and misconcpetions about the composition and behavior of this segment, they provide not only a practical guide for marketers and students of marketing, but a fascinating glimpse into a culture driven by materalism, status, and aspirations to luxury. By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background) than at any time in the past. In 2004, there were 8.2 million households in the United States with net worth over $1 million, excluding primary residence. Meanwhile, between 1995 and 2001, the number of families filing tax returns for income exceeding $200,000 doubled. This market represents lucrative opportunities for companies that understand how these consumers think, act, and make purchasing decisions.
Federal Aid to Schools.87-1
Author: United States. Congress. House Education & LaborPublisher:
ISBN:
Category :
Languages : en
Pages : 1094
Book Description
Advertising Media Workbook and Sourcebook
Author: Kim Bartel SheehanPublisher: Routledge
ISBN: 1317477588
Category : Business & Economics
Languages : en
Pages : 373
Book Description