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Author: Keith A. Quesenberry Publisher: Rowman & Littlefield ISBN: 1538176394 Category : Business & Economics Languages : en Pages : 321
Book Description
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
Author: Keith A. Quesenberry Publisher: Rowman & Littlefield ISBN: 1538176394 Category : Business & Economics Languages : en Pages : 321
Book Description
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in a digital-first integrated marketing communications plan. From the earliest works on storytelling to the latest research, this text explains why and how storytelling works, the forms storytelling takes, and how to develop an integrated advertising, PR, and strategic marketing communications campaign that leverages the power of story within the reality of today’s digital-first media landscape. Keith A. Quesenberry and Michael K. Coolsen present a balance of research and theory with practical application and case studies within a classroom-friendly framework for undergraduate or graduate courses or for the marketing communications professional looking for a guide to integrate storytelling into their brand communications. Emphasizing digital and social media perspectives in the strategic planning and campaign process, Brand Storytelling also surveys TV, radio, outdoor, print opportunities as well as earned, shared, owned, and paid media. Features: Chapters introduce discipline foundations through key figures, main content sections explaining concepts with examples, templates and stats, a main case study, questions for consideration, and list of key concepts for review. Coverage of new technologies in Web3, such as NFTs, cryptocurrency, media streaming, CTV, and the metaverse, ChatGPT, and DALL-E 2. Key terms are bolded and defined throughout and featured in a glossary along with an index of key concepts, figures, companies, and cases for easy reference. Plan/campaign research addresses evaluation and optimization of IMC execution including descriptive, predictive, and prescriptive analytics. Instructor resources include chapter outlines, learning objectives, test banks, slides, forms, template worksheets, example assignments, and syllabi.
Author: Christopher Price Publisher: Simon and Schuster ISBN: 1683585003 Category : Sports & Recreation Languages : en Pages : 237
Book Description
Become an even bigger football trivia expert with these tough questions! Now with new and more difficult questions, The Great Football Trivia Challenge tests and expands your knowledge on the sport of football—covering players’ careers from Draft Day to the rookie season, the Pro Bowl, and beyond! In this collection of six hundred questions, seasoned football writer Chris Price tests your level of expertise on all things football. Some of the many questions that Price poses include: Who was the first Black head coach in the NFL? (Fritz Pollard) As of 2023, which NFL team has the most followers on Twitter/X? (New England Patriots) Jimmy Johnson's last game as a head coach of the Miami Dolphins was a 62-7 playoff loss to what team? (Jacksonville Jaguars) Who was the first woman to serve as an on-field official in a Super Bowl? (Sarah Thomas, Super Bowl LV) Who said "IF Jimmy Clausen is not a successful quarterback in the NFL, I'm done. That's it. I'm out." (Draft analyst Mel Kiper Jr., on ESPN in 2010) Football stars and coaches past and present are represented, from Joe Montana to Patrick Mahomes, Cris Carter to Justin Jefferson, Tony Gonzalez to George Kittle, Chuck Noll to Mike Tomlin and everyone in between. So make sure to test your skills and challenge your friends to see who knows the most knowledgeable football fan with The Great Football Trivia Challenge!
Author: Trevor Boffone Publisher: Oxford University Press ISBN: 0197577709 Category : Social Science Languages : en Pages : 193
Book Description
Renegades: Digital Dance Cultures from Dubsmash to TikTok explores how hip hop culture -- principally music and dance -- is used to construct and perform identity and maintain a growing urban youth subculture. This community finds its home on Dubsmash, a social media app that lets users record short dance challenge videos before cross-sharing them on different social media apps such as Instagram and Snapchat. Author Trevor Boffone interrogates the roles that Dubsmash, social media, and hip hop music and dance play in youth identity formation in the United States. These so-called Dubsmashers privilege their cultural and individual identities through the use of performance strategies that reinforce notions of community and social media interconnectedness in the digital age. These young people create a sense of identity and community that informs and is informed by hip hop culture. As such, the book argues that Dubsmash serves as a fundamental space to fashion contemporary youth identity. To do this, the book re-appropriates the term "Renegade" to explain the nuanced ways that Dubsmashers take up visual and sonic space on social media apps to self-fashion identity, form supportive digital communities, and exert agency to take up space that is often denied to them in other facets of their lives.
Author: Joe Jackson Publisher: LifeWord Publishing LLC ISBN: 1736391135 Category : Religion Languages : en Pages : 312
Book Description
From his earliest memories, Joe Jackson dreamed of playing in the National Football League and being somebody great—a champion. But growing up in a family of seven in a Cincinnati suburb during the turbulent times of the 1960s didn’t look promising. It took hard work, discipline, and good coaching to become a champion in the world’s eyes in the NFL. But the most significant change didn’t take place on a football field, but in his heart when he gave his life to Jesus Christ. Only then did his dream of playing in the NFL and the Super Bowl become a reality. In the pages of this fascinating biographical account, Joe Jackson recounts how he tackled challenge after challenge in life, and reveals how football opened the door to a place where the giants of fear and a low sense of self-esteem roamed freely. In Championship Sunday, Joe shares an uncut version of his life story and reveals that true champions are never satisfied with titles won on a particular day, but it’s the battles we win as a believer that matter the most as we walk out our own salvation with fear and trembling. His story encourages everyone to push past their fear and insecurity to become the champion that is hidden inside.
Author: Frauke Hachtmann Publisher: Taylor & Francis ISBN: 100091772X Category : Business & Economics Languages : en Pages : 153
Book Description
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed during the first 15 months of the crisis. Advertising professionals from a broad range of award-winning advertising agencies across the United States who experienced the crisis first-hand reflect on how COVID-19 disrupted the industry and what they learned along the way. Each case contains themes that emerged through data analysis, along with examples of advertising practice at various stages of the pandemic. Importantly, the new theoretical model and best practices covered in the book extend beyond application to the global pandemic, giving readers solid theoretical and practical tools to use in future crises. Suited for upper-level undergraduate and post-graduate courses in advertising and marketing, this book will be useful as a reference for researchers and is practical enough for practitioner use as well.
Author: B. J. Laughter Publisher: New Harbor Press ISBN: 9781633573949 Category : Languages : en Pages : 102
Book Description
This challenge is a two-week journey for any athlete to help them blend their faith and athletic ability into something special. Each day will have an athletic and spiritual challenge to help each student-athlete reach their full potential as a person. This challenge is designed with the busy athlete in mind and only asks for a 20-to-30-minute commitment each day for 14 days. It can be done alone, with a partner, with a group, or as a team!
Author: Robert Pitter Publisher: Human Kinetics ISBN: 1718203985 Category : Sports & Recreation Languages : en Pages : 322
Book Description
Sociocultural Issues in Sport and Physical Activity explores the intersections between modern physical activity and society. The text surpasses the scope of sociological texts that focus solely on sports, covering a broad range of physical activities such as fitness, dance, weightlifting, and others. The authors emphasize the promotion of healthy individuals and a healthy body in the many movement settings where the body is active. Sociocultural Issues in Sport and Physical Activity explores contemporary topics such as reducing disparities in education and income, increasing socioeconomic diversity in communities, the medicalization of fitness, the rise of cosmetic fitness, the promotion of physical activity as a requirement for health, and the globalization of the fitness industry. The text includes the following features to enhance student engagement: Chapter objectives help students achieve their learning goals Key points and terms to highlight important information throughout the text Active Bodies sidebars that offer context for concepts presented in the chapter and provide examples and applications Discussion questions that provide opportunities to reflect on chapter topics Part I of Sociocultural Issues in Sport and Physical Activity examines political, educational, media, and economic institutions that influence the relationship between society and physical activity. Part II explores how an individual’s race, gender, social class, and ability are interpreted through a social lens. Part III of the text discusses the process of developing healthy populations as well as promoting public health and body positivity. Sociocultural Issues in Sport and Physical Activity offers a cross-cultural perspective of society, health, and the body in motion. Readers will finish the text with a greater understanding of social theory applications in physical culture.
Author: Seth Wickersham Publisher: Liveright Publishing ISBN: 163149824X Category : Sports & Recreation Languages : en Pages : 457
Book Description
NOW WITH A NEW EPILOGUE ON THE 2021 SEASON AND TOM BRADY’S BRIEF RETIREMENT NEW YORK TIMES BESTSELLER SPORTS ILLUSTRATED • NONFICTION BOOK OF THE YEAR National Sports Media Association • Book of the Year Kirkus Reviews • Best Nonfiction of the Year “Seth Wickersham has managed to do the impossible: he has pulled off the definitive document of the Belichick/Brady dynasty.” —Bill Simmons, The Ringer The explosive, long-awaited account of the making of the greatest dynasty in football history—from the acclaimed ESPN reporter who has been there from the very beginning. Over two unbelievable decades, the New England Patriots were not only the NFL’s most dominant team, but also—and by far—the most secretive. How did they achieve and sustain greatness—and what were the costs? In It's Better to Be Feared, Seth Wickersham, one of the country’s finest long form and investigative sportswriters, tells the full, behind-the-scenes story of the Patriots, capturing the brilliance, ambition, and vanity that powered and ultimately unraveled them. Based on hundreds of interviews conducted since 2001, Wickersham’s chronicle is packed with revelations, taking us deep into Bill Belichick’s tactical ingenuity and Tom Brady’s unique mentality while also reporting on their divergent paths in 2020, including Brady’s run to the Super Bowl with the Tampa Bay Buccaneers. Raucous, unvarnished, and definitive, It’s Better to Be Feared is an instant classic of American sportswriting in the tradition of Michael Lewis, David Maraniss, and David Halberstam.
Author: Bill Bolde Publisher: WestBow Press ISBN: Category : Sports & Recreation Languages : en Pages : 366
Book Description
Maybe you have witnessed the practice of some athletes pointing to the heavens after hitting a home run or scoring a touchdown. Perhaps you have caught some of today’s biggest sports stars delivering declarations of faith during postgame interviews with tributes like, “Glory to my Lord and Savior, Jesus Christ.” Many will say, “That’s awesome!” or “Hallelujah!” However, do you find yourself wondering what makes up their backstory? How did they come to know Christ? Who were their influencers? How are they living out their Christian Walk beyond the field of competition? Seasons in the Son is a devotional and a collection of short stories taking the reader on journeys of encouragement and inspiration. It’s an anthology of 52 captivating narratives offering a deeper look into the personal lives of players, coaches, and sports personalities. Some are well known, others maybe not as much. Some are Hall of Famers, others in the midst of their careers. There are stories of overcoming monumental obstacles, others of inspiring dedication and perseverance. These are Christ-followers who happen to have made substantial contributions on the landscape of athletics. This book wasn’t written to just tell the stories of their athletic greatness, but to truly reveal how these individuals use their talents, skills, personality, and character to proclaim the goodness of God and shine the light of Christ in the midst of competition and in front of a watching world. They are leaders and we can learn greatly from their journeys, successes, and failures.
Author: Keith A. Quesenberry
Author: Keith A. Quesenberry
Author: Christopher Price
Author: Trevor Boffone
Author: Joe Jackson
Author: Frauke Hachtmann
Author: National Football League
Author: B. J. Laughter
Author: Robert Pitter
Author: Seth Wickersham
Author: Bill Bolde