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Author: BusinessNews Publishing, Publisher: Primento ISBN: 2511019973 Category : Business & Economics Languages : en Pages : 44
Book Description
The must-read summary of William Cohen's book: "The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory". This complete summary of the ideas from William Cohen's book "The Art of the Strategist" shows how having a superior strategy is the only way to win in business. In his book, the author uses his experience in the military, corporate and academic sectors to provide the reader with several lessons that will teach them how to form the perfect strategy. By reading this summary, you will be able to learn and adapt these lessons and apply them to your own business in order to come out on top. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Art of the Strategist" and discover the key to creating a killer business strategy.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2511019973 Category : Business & Economics Languages : en Pages : 44
Book Description
The must-read summary of William Cohen's book: "The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory". This complete summary of the ideas from William Cohen's book "The Art of the Strategist" shows how having a superior strategy is the only way to win in business. In his book, the author uses his experience in the military, corporate and academic sectors to provide the reader with several lessons that will teach them how to form the perfect strategy. By reading this summary, you will be able to learn and adapt these lessons and apply them to your own business in order to come out on top. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Art of the Strategist" and discover the key to creating a killer business strategy.
Author: Ohmae Publisher: Tata McGraw-Hill Education ISBN: 9780070486430 Category : Languages : en Pages : 0
Book Description
Since its original publication by McGraw-hill almost 10 years ago, this best-selling guide to the inner workings of Japanese strategic thinking has become an acknowledged classic. Kenichi Ohmae a business strategist of international renown provides a Compelling account of the reasons why companies dominate the global processes and planning techniques, why they work, and how companies can benefit from focusing on the three essential elements of any strategic plan: company customer and competition. Replete with numerous illustrative case histories of strategic thinking in action, Ohmae s classic work continues to inspire managers at all levels to new heights of bold, imaginative strategic thinking.
Author: Lesley Bielby Publisher: Figure 1 Publishing ISBN: 1773271482 Category : Business & Economics Languages : en Pages : 175
Book Description
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.
Author: Cynthia Montgomery Publisher: HarperCollins UK ISBN: 0007448449 Category : Business & Economics Languages : en Pages : 222
Book Description
Strategy is about identifying why your business matters, not just analysing the competition. Cynthia Montgomery reveals how leaders can embrace the crucial role of The Strategist to really define and drive the objectives and advantages to power their companies forward.
Author: Stephen Robinson Publisher: Exisle Publishing ISBN: 1991001010 Category : History Languages : en Pages : 360
Book Description
Did Nazi war criminals deceive the United States military during the Cold War? A new book by a Canberra-based historian tells the story of how America’s most famous and influential military theorist was seduced by the lies of Hitler’s defeated generals. From the author of Panzer Commander Hermann Balck and False Flags comes The Blind Strategist: John Boyd and the American Art of War. Colonel John Boyd, a maverick fighter pilot, revolutionized the American art of war through his ideas on conflict and the human mind. Boyd claimed that victory is won by the side which transitions through 'decision cycles' faster than the enemy and his ideas gained influential converts in the Pentagon who were seeking a new way of waging war after defeat in Vietnam. Although Boyd’s theories became the basis of American military doctrine, he relied upon the fraudulent testimony of former Nazi generals who fabricated historical evidence to disassociate their reputations from their defeat and cover up their willing participation in war crimes. Boyd certainly changed the American art of war, but did he corrupt it in the process? The Blind Strategist separates fact from fantasy and exposes the myths of maneuver warfare through a detailed evidence-based investigation. Discover how maneuver warfare has resulted in catastrophic decisions in this must-read for anybody interested in American military history.
Author: Hwi-chʻang Mun Publisher: Cambridge University Press ISBN: 1108470300 Category : Business & Economics Languages : en Pages : 335
Book Description
A novel integration and extension of two global strategy classics: Sun Tzu's military strategy and Michael Porter's business strategy.
Author: Mike Davidson Publisher: Springer ISBN: 1349137197 Category : Business & Economics Languages : en Pages : 106
Book Description
At last a book that makes strategic thinking something every manager can use. This short and compulsively re-readable book shows you how you can apply state-of-the-art strategic management to every aspect of your job. Suddenly you'll find that you can achieve more and are stressed less in the time you spend. The revolutionary new management system described here will enable you to win more often, lose less often, and gain control of your own destiny. The world's best managers - The Grand Strategists have found a way of working that provides a powerful answer to the fundamental challenges facing managers today. The Grand Strategist will teach you their secrets, and provide you with skills that you can take as far as you want to go.
Author: Robert Greene Publisher: Profile Books ISBN: 1847651429 Category : Self-Help Languages : en Pages : 496
Book Description
The third in Robert Greene's bestselling series is now available in a pocket sized concise edition. Following 48 Laws of Power and The Art of Seduction, here is a brilliant distillation of the strategies of war to help you wage triumphant battles everyday. Spanning world civilisations, and synthesising dozens of political, philosophical, and religious texts, The Concise 33 Strategies of War is a guide to the subtle social game of everyday life. Based on profound and timeless lessons, it is abundantly illustrated with examples of the genius and folly of everyone from Napoleon to Margaret Thatcher and Hannibal to Ulysses S. Grant, as well as diplomats, captains of industry and Samurai swordsmen.
Author: BusinessNews Publishing,
Author: BusinessNews Publishing,
Author: Ohmae
Author: William A. Cohen
Author: Lesley Bielby
Author: Cynthia Montgomery
Author: Tom Wolfe
Author: Stephen Robinson 
Author: Hwi-chʻang Mun
Author: Mike Davidson
Author: Robert Greene