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Author: BusinessNews Publishing, Publisher: Primento ISBN: 2806246865 Category : Computers Languages : en Pages : 39
Book Description
The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet". This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses understand that the internet is where people spend time, therefore companies must integrate themselves into the community. However, it’s remarkable how some businesses still fall into traps that are easily avoidable. The authors point out that interactive marketing is far more effective online than simply advertising, because companies can set up an efficient feedback loop whereby they not only sell products but improve products at the same time. This summary takes the reader through some very simple techniques – such as the best way to set up a mailing list – for creating multimedia advertising strategies. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "How to Make a Fortune on the Information Superhighway" and discover the road towards a coherent, profitable online marketing strategy.
Author: BusinessNews Publishing, Publisher: Primento ISBN: 2806246865 Category : Computers Languages : en Pages : 39
Book Description
The must-read summary of Laurence Canter and Martha Siegel's book: "How to Make a Fortune on the Information Superhighway: Everyone’s Guerrilla Guide to Marketing on the Internet". This complete summary of the ideas from Laurence Canter and Martha Siegel's book "How to Make a Fortune on the Information Superhighway" shows that internet marketing is now essential, as most successful businesses understand that the internet is where people spend time, therefore companies must integrate themselves into the community. However, it’s remarkable how some businesses still fall into traps that are easily avoidable. The authors point out that interactive marketing is far more effective online than simply advertising, because companies can set up an efficient feedback loop whereby they not only sell products but improve products at the same time. This summary takes the reader through some very simple techniques – such as the best way to set up a mailing list – for creating multimedia advertising strategies. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "How to Make a Fortune on the Information Superhighway" and discover the road towards a coherent, profitable online marketing strategy.
Author: Martha Siegel Publisher: Harper Paperbacks ISBN: 9780062734662 Category : Business & Economics Languages : en Pages : 288
Book Description
The Internet has changed dramatically over the past two years. The battle over whether the Net should be used for marketing products and services is essentially over, and the Information Superhighway has become the road to riches for those who had the foresight to take advantage of its unique opportunities. For those who haven't gotten on the I-way yet, there's no need to despair -- whole new possibilities have opened up in cyberspace, and this book addresses them all. Topics include: The brand-new possibilities offered by the World Wide Web The latest laws, such as the Communications Decency Act of 1996 The various advertising options available, including a discussion of spamming How cybersellers can ensure that they get paid for their products and services The advantages of trading in the stock of Internet technology-based companies And much, much more... Clearly written, and free of confusing technical jargon, this is still the undisputed bible for entrepreneurs who want to know how to make a fortune in cyberspace.
Author: Laurence A. Canter Publisher: ISBN: Category : Business & Economics Languages : en Pages : 242
Book Description
When the authors advertised their legal services on the Internet, they discovered the ultimate marketing tool. How else can an advertiser reach an audience of 30 million people for free? This guide explains exactly how the Internet operates and how its incredible potential as a marketing tool can put small businesses on an equal footing with the largest corporations. Photos.
Author: Johnny Ryan Publisher: Reaktion Books ISBN: 1861898355 Category : Computers Languages : en Pages : 250
Book Description
A History of the Internet and the Digital Future tells the story of the development of the Internet from the 1950s to the present and examines how the balance of power has shifted between the individual and the state in the areas of censorship, copyright infringement, intellectual freedom, and terrorism and warfare. Johnny Ryan explains how the Internet has revolutionized political campaigns; how the development of the World Wide Web enfranchised a new online population of assertive, niche consumers; and how the dot-com bust taught smarter firms to capitalize on the power of digital artisans. From the government-controlled systems of the Cold War to today’s move towards cloud computing, user-driven content, and the new global commons, this book reveals the trends that are shaping the businesses, politics, and media of the digital future.
Author: Ray Broadus Browne Publisher: Popular Press ISBN: 9780879728694 Category : History Languages : en Pages : 414
Book Description
From Hank Williams to hip hop, Aunt Jemima to the Energizer Bunny, scrap-booking to NASCAR racing, this volume--edited by a pioneer in the field-invites readers to reflect on a sampling of modern myths, icons, archetypes, and rituals. Ray B. Browne has mined both scholarly and mainstream media to bring together penetrating essays on fads and fashions, sports fandom, the shaping of body image, the marketing of food, vacationing and sightseeing, toys and games, genre fiction, post-9/11 entertainment, and much more.
Author: Virginia N. Gordon Publisher: Wadsworth Publishing Company ISBN: 9780534621674 Category : Business & Economics Languages : en Pages : 316
Book Description
Focusing on the issues most relevant to the understanding of succeeding in college, this reader includes several essays and articles on each topic, giving students the chance to consider a number of different perspectives. Gordon and Minnick include personal essays, research-based articles, and other insightful ways of looking at the total college experience. Questions and journal activities accompany the readings to encourage class discussion and personal reflection.
Author: John Dickie Publisher: Bloomsbury Publishing ISBN: 1847313043 Category : Law Languages : en Pages : 177
Book Description
This book outlines and analyses the legislative activity of the Union in an area which is currently experiencing exponential growth in terms of both commercial activity and legal significance. The scope of the book is current,pending and proposed Internet-related law on contracts, copyright, data protection, commercial communications, financial services, electronic cash and electronic signatures. John Dickie argues that the Union is in the process of displacing Member State autonomy in the regulation of the Internet. Within that frame, it is argued that there is a lack of focus on the individual in the electronic marketplace and a lack of co-ordination between relevant legislative instruments. This book will be of interest to all those engaged with Union and Internet law, including lawyers, policy-makers and academics.
Author: John Dickie Publisher: Bloomsbury Publishing ISBN: 1847314449 Category : Law Languages : en Pages : 177
Book Description
Producers and Consumers in EU E-Commerce Law argues that the European Union is failing adequately to protect consumers' critical interests in the area of e-commerce. The book compares the Union's close protection of producers' critical interests in e-commerce, considered in terms of authorship and of 'domain-identity', with its faltering steps towards protection of consumers' corresponding interests, considered in terms of fair trading, privacy and (on behalf of children) morality. The book assesses the threats posed to those interests, the extent to which self-help can and does neutralise those threats and, as regards any gaps left, the extent to which the Union has stepped into the breach. The argument is important given that surveys show low levels of consumer confidence in European cross-border e-commerce, a motor of integration par excellence.
Author: David Shenk Publisher: Harper Collins ISBN: 0061844586 Category : Computers Languages : en Pages : 360
Book Description
Media scholar ( and Internet Enthusiast ) David Shenk examines the troubling effects of information proliferation on our bodies, our brains, our relationships, and our culture, then offers strikingly down-to-earth insights for coping with the deluge. With a skillful mixture of personal essay, firsthand reportage, and sharp analysis, Shenk illustrates the central paradox of our time: as our world gets more complex, our responses to it become increasingly simplistic. He draws convincing links between data smog and stress distraction, indecision, cultural fragmentation, social vulgarity, and more. But there's hope for a saner, more meaningful future, as Shenk offers a wealth of novel prescriptions—both personal and societal—for dispelling data smog.
Author: BusinessNews Publishing,
Author: BusinessNews Publishing,
Author: Martha Siegel
Author: Laurence A. Canter
Author: Johnny Ryan
Author: Ray Broadus Browne
Author: Virginia N. Gordon
Author: John Dickie
Author: 
Author: John Dickie
Author: David Shenk