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Author: Michael Z. Brooke Publisher: Psychology Press ISBN: 9780789015679 Category : Business & Economics Languages : en Pages : 250
Book Description
Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!
Author: Michael Z. Brooke Publisher: Psychology Press ISBN: 9780789015679 Category : Business & Economics Languages : en Pages : 250
Book Description
Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!
Author: Roger Bean Publisher: Amacom Books ISBN: 9780814405666 Category : Business & Economics Languages : en Pages : 274
Book Description
Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integrating the corporate strategic plan, clearly defined markets, and a repeatable development process into a new product development program.
Author: Mitsuo Gen Publisher: Springer ISBN: 3662472007 Category : Business & Economics Languages : en Pages : 1085
Book Description
This volume provides a complete record of presentations made at Industrial Engineering, Management Science and Applications 2015 (ICIMSA 2015), and provides the reader with a snapshot of current knowledge and state-of-the-art results in industrial engineering, management science and applications. The goal of ICIMSA is to provide an excellent international forum for researchers and practitioners from both academia and industry to share cutting-edge developments in the field and to exchange and distribute the latest research and theories from the international community. The conference is held every year, making it an ideal platform for people to share their views and experiences in industrial engineering, management science and applications related fields.
Author: Richard Earle Publisher: CRC Press ISBN: 9780849312090 Category : Technology & Engineering Languages : en Pages : 402
Book Description
Product development, from refining an established product range to developing completely new products, is the lifeblood of the food industry. It is, however, a process fraught with risk, often ending in failure. What are the keys to making the process a success? Based on a wealth of experience gathered over 40 years, Food Product Development provides the answers. After an introductory chapter, the first half of the book considers the four core elements of product development: the overall business strategy which directs product development, the various steps in the product development process itself, the knowledge required to fuel the process and, last but not least, keeping product development focused on consumer needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food Product Development will be an essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Mary D. Earle and Richard L. Earle are both Professors Emeritus in Massey University, New Zealand. Mary Earle is a pioneer in product development research, and both she and her husband have worked with industry on numerous product development projects. Allan M. Anderson is Chief Executive of the New Zealand Dairy Research Institute, the central R & D organisation for the New Zealand dairy industry, and has extensive experience of managing successful product development projects.
Author: Smita Gopalaswamy Publisher: CRC Press ISBN: 1420064517 Category : Business & Economics Languages : en Pages : 260
Book Description
The field of combination product development (products born of the integration of medical devices, biologics, and drugs) is so new that, while literature abounds on each part individually, there are very few publications, including FDA documents, available concerning the unique challenges posed by this nascent but fast-growing area. Providing
Author: Melissa Perri Publisher: O'Reilly Media ISBN: 1491973765 Category : Business & Economics Languages : en Pages : 200
Book Description
To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs
Author: David Fradin Publisher: Spice Catalyst Media via PublishDrive ISBN: Category : Business & Economics Languages : en Pages : 228
Book Description
Building Insanely Great Products: Some Products Fail, Many Succeed...This is their Story is dedicated to one goal: To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term “Building Insanely Great Products” and this book with many real-life examples tells the story of what he meant by that phrase and how every organization can build insanely great products and services. Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product’s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation. As Steve Johnson, the grandfather of product management training says: “... we’ve learned that companies often don’t know why they succeed and why they fail. Many rely on luck; too many rely on “HIPPO”—the highest paid person's opinion. And if you don’t know why you succeed, you won’t know how to succeed again.
Author: N. Giragosian Publisher: CRC Press ISBN: 1000444422 Category : Science Languages : en Pages : 320
Book Description
This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.
Author: Robert G. Cooper Publisher: Stage-Gate International ISBN: 1439249180 Category : Business & Economics Languages : en Pages : 4
Book Description
How do top performing companies achieve and sustain exceptional performance in product innovation? According to world-renowned product innovation experts Robert G. Cooper and Scott J. Edgett, companies broaden their approach and focus on the four points of the Innovation Diamond™: Product Innovation Strategy, Portfolio Management, Culture and the Stage-Gate Idea-to-Launch process. The authors offer compelling evidence, best practices, and practical advice for successful implementation of the Innovation Diamond. This impressive collection of eighteen of their best and most popular articles leverages over three decades of conducting some of the world's most celebrated research on the topic of product innovation.
Author: Michael Z. Brooke
Author: Michael Z. Brooke
Author: Roger Bean
Author: Mitsuo Gen
Author: Bill Hollins
Author: Richard Earle
Author: Smita Gopalaswamy
Author: Melissa Perri
Author: David Fradin
Author: N. Giragosian
Author: Robert G. Cooper