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Author: Chiu-Shui Chan Publisher: Springer ISBN: 3319140175 Category : Technology & Engineering Languages : en Pages : 336
Book Description
This book looks at causative reasons behind creative acts and stylistic expressions. It explores how creativity is initiated by design cognition and explains relationships between style and creativity. The book establishes a new cognitive theory of style and creativity in design and provides designers with insights into their own cognitive processes and styles of thinking, supporting a better understanding of the qualities present in their own design. An explanation of the nature of design cognition begins this work, with a look at how design knowledge is formulated, developed, structured and utilized, and how this utilization triggers style and creativity. The author goes on to review historical studies of style, considering a series of psychological experiments relating to the operational definition, degree, measurement, and creation of style. The work conceptually summarizes the recognition of individual style in products, as well as the creation of such styles as a process before reviewing studies on creativity from various disciplines, presenting case studies and reviewing works by master architects. Readers will discover how creativity is initiated by design cognition. A summary of the correlations between creativity and style, expressed as a conceptual formula describing the cognitive phenomenon of style and creativity concludes the work. The ideas presented here are applicable to all design fields, allowing designers to comprehend and improve their design processes to produce creative, stylistically unique products.
Author: Chiu-Shui Chan Publisher: Springer ISBN: 3319140175 Category : Technology & Engineering Languages : en Pages : 336
Book Description
This book looks at causative reasons behind creative acts and stylistic expressions. It explores how creativity is initiated by design cognition and explains relationships between style and creativity. The book establishes a new cognitive theory of style and creativity in design and provides designers with insights into their own cognitive processes and styles of thinking, supporting a better understanding of the qualities present in their own design. An explanation of the nature of design cognition begins this work, with a look at how design knowledge is formulated, developed, structured and utilized, and how this utilization triggers style and creativity. The author goes on to review historical studies of style, considering a series of psychological experiments relating to the operational definition, degree, measurement, and creation of style. The work conceptually summarizes the recognition of individual style in products, as well as the creation of such styles as a process before reviewing studies on creativity from various disciplines, presenting case studies and reviewing works by master architects. Readers will discover how creativity is initiated by design cognition. A summary of the correlations between creativity and style, expressed as a conceptual formula describing the cognitive phenomenon of style and creativity concludes the work. The ideas presented here are applicable to all design fields, allowing designers to comprehend and improve their design processes to produce creative, stylistically unique products.
Author: Austin Shaw Publisher: CRC Press ISBN: 1317607775 Category : Art Languages : en Pages : 346
Book Description
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.
Author: Douglas Davis Publisher: Simon and Schuster ISBN: 1440341559 Category : Design Languages : en Pages : 208
Book Description
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Author: Maurice Barnwell Publisher: Black Dog Pub Limited ISBN: 9781907317408 Category : Design Languages : en Pages : 240
Book Description
"This book makes reference to the full spectrum of design disciplines, providing examples from architecture, interior, product, graphic and fashion design, from a variety of cultures. It provides examples and illustrations from a wide range of topics from the Big Bang to The Matrix, cave wall drawings to Twitter and Modernism to mass culture."--Publisher.
Author: David Sherwin Publisher: HOW Books ISBN: 1600617972 Category : Design Languages : en Pages : 240
Book Description
Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.
Author: Kimberly Espinel Publisher: Meze Publishing Limited ISBN: 9781527258358 Category : Food presentation Languages : en Pages : 0
Book Description
Creative Food Photography is for photographers who already know how to shoot in manual mode, who have watched the Youtube videos, googled all things food photography and want MORE - more creativity, more information, more of what's not on the internet! In this beautiful, inspiring and thoughtful book, food photographer, stylist and photography teacher Kimberly Espinel explores the ways in which food photography can be brought to life, through planning, styling, and the study of natural light. With warmth, passion and gentle encouragement, Kimberly helps you to play with new ideas and grow in confidence as you discover your own unique style. From how to put together a mood board to understanding how to compose your shot, Creative Food Photography covers everything you need to take your images to the next level. Whether you want to beautify your blog or Instagram, or embark on a new adventure as a food photographer, this book is for you!
Author: Kenya Hara Publisher: Lars Muller Publishers ISBN: 9783037784501 Category : Design Languages : en Pages : 472
Book Description
Representing a new generation of designers in Japan, Kenya Hara (born 1958) pays tribute to his mentors, using long overlooked Japanese icons and images in much of his work. In Designing Design, he impresses upon the reader the importance of emptiness in both the visual and philosophical traditions of Japan, and its application to design, made visible by means of numerous examples from his own work: Hara for instance designed the opening and closing ceremony programs for the Nagano Winter Olympic Games 1998. In 2001, he enrolled as a board member for the Japanese label MUJI and has considerably moulded the identity of this successful corporation as communication and design advisor ever since. Kenya Hara, alongside Naoto Fukasawa one of the leading design personalities in Japan, has also called attention to himself with exhibitions such as Re-Design: The Daily Products of the 21st Century.
Author: Petrula Vrontikis Publisher: ISBN: 1564969010 Category : Design Languages : en Pages : 240
Book Description
Today's world is so flooded with images and information that only the freshest new designs get noticed. But dominating trends and carbon-copy successes often trap designers in been there, done that mediocrity. Inspiration = Ideas helps artists kick their work out of the clone zone and journey into new, uncharted visual territory. The book introduces readers to found design, where inspiration flows not from successful finished designs, but from textures, colors, patterns, and primitive and offbeat imagery. From indigenous design (Brazilian canned good labels), traditional patterns (the hennaed hands of Indian brides), and captivating textures and materials (ikat paper) -- to examples of current local commercial design on simple things like food packaging -- this well-traveled sourcebook brings an endless stream of rare global images and ideas straight to designer's doorsteps. Complete with frequent sidebars that explore how successful designers are inspired by and have used found design in their work, this exotic visual tour will enable artists to bring their work from common and bland to original and beautiful.
Author: Tim Brown Publisher: Harper Collins ISBN: 0061937746 Category : Business & Economics Languages : en Pages : 278
Book Description
In Change by Design, Tim Brown, CEO of IDEO, the celebrated innovation and design firm, shows how the techniques and strategies of design belong at every level of business. Change by Design is not a book by designers for designers; this is a book for creative leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Author: Armelle Claudé Publisher: ESMOD ISBN: 2909617610 Category : Design Languages : en Pages : 97
Book Description
Research, be inspired, experiment and concretize your fashion collection projects The first volume of ""The Fashion design process” series, Creative paths lays the base for the creative process today in the fashion world. Numerous techniques and tools can help one develop ideas, stimulate methods of thinking... and create. Look at things differently, research freely, without restrictions, take time to experiment, be conscious of the context in which you must express your creativity. This is a thought process of a creative person on an every day basis. ABOUT THE AUTHORS After studies in graphic design in Maryse Eloy school of arts, Armelle Claudé also study interior design in Camondo. There, she discover a passion for fashion and graduate from ESMOD, ready-to-wear course. She start as assistant for Nathalie Garçon during 3 years and then work for brands like Bill Tornade ; Gérard Pasquier ; 1, 2, 3 or Ellesse as freelancer. In 2001, she found, with Éric Rabiller, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... She also share her passion with the new generations, teaching in parisian fashion schools. Éric Rabiller discover his fashion passion through architecture. Graduated from ESMOD he worked for luxury haute couture and leather goods for brands like LVMH, Rihcemont or The Limited in the USA. He also designed ready-to-wear men's accessories. In 2001, he found, with Armelle Claudé, a creation and consulting agency Rose pour les filles, bleu pour les garçons ... He also teach fashion drawing.
Author: Chiu-Shui Chan
Author: Chiu-Shui Chan
Author: Austin Shaw
Author: Douglas Davis
Author: Maurice Barnwell
Author: David Sherwin
Author: Kimberly Espinel
Author: Kenya Hara
Author: Petrula Vrontikis
Author: Tim Brown
Author: Armelle Claudé