Author: Sally Dibb Publisher: Routledge ISBN: 1136016651 Category : Business & Economics Languages : en Pages : 354
Book Description
Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
Author: Dr Yubraj Giri Publisher: AuthorHouse ISBN: 1728396093 Category : Business & Economics Languages : en Pages : 195
Book Description
This book provides a well structured, comprehensive and clear overview of the core business components that helps readers especially those wishing to pursue a career in business. It begins with a general introduction of the business and identifies the process to establish, succeed, sustain and grow in the competitive market environment. It thoroughly guides a reader to be a successful entrepreneur. Also, it can be equally used in the academic sector by the business management students and professors as the reference book.
Author: Sally Dibb Publisher: Routledge ISBN: 075066200X Category : Business & Economics Languages : en Pages : 378
Book Description
This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
Author: Reza Vaghefi Publisher: CRC Press ISBN: 9781574442106 Category : Business & Economics Languages : en Pages : 600
Book Description
The market forces shaping business today are fundamentally changing the way we do business. To remain competitive, new management strategies must be developed and implemented. Corporate executives and managers everywhere need the latest management tools to help them revitalize their business and successfully position their organization for the future. No matter what type of business you are in, Strategic Management for the XXIst Century provides valuable insights to help you lead your organization by using the newest approaches for strategic planning. This essential resource not only explains the concept of strategic management, but also offers a step-by-step blueprint for creating a strategic planning system consisting of three components: strategic, administrative, and operational. An insightful and visionary reference, Strategic Management for the XXIst Century explains the logical relationships between a planning system and the structure within which they are executed. Also discussed are techniques of trend analysis, scanning projections, probability studies and "futures research"--the answer to bridging the gap between today's and tomorrow's markets.
Author: Sally Dibb
Author: Dr Yubraj Giri
Author: Pride
Author: William M. Pride
Author: Sally Dibb
Author: William M. Pride
Author: William M. Pride
Author: Pride
Author: Reza Vaghefi
Author: O. C. Ferrell