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International Marketing

International Marketing PDF Author: Philip R. Cateora
Publisher: Irwin Professional Publishing
ISBN: 9780256083972
Category : Export marketing
Languages : en
Pages : 870

Book Description

International Marketing

International Marketing PDF Author: Philip R. Cateora
Publisher: Irwin Professional Publishing
ISBN: 9780256083972
Category : Export marketing
Languages : en
Pages : 870

Book Description

International Marketing

International Marketing PDF Author: Philip R. Cateora
Publisher: McGraw-Hill Higher Education
ISBN: 9780071288385
Category : Export marketing
Languages : en
Pages : 0

Book Description
Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing

International Marketing PDF Author: Philip R. Cateora
Publisher:
ISBN: 9780071141291
Category : Export marketing
Languages : en
Pages : 772

Book Description
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

Subject Guide to Books in Print

Subject Guide to Books in Print PDF Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1680

Book Description

International Marketing

International Marketing PDF Author: Philip Cateora
Publisher: McGraw-Hill/Irwin
ISBN: 9780073529943
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing

International Marketing PDF Author: Philip R. Cateora
Publisher:
ISBN: 9780071014830
Category : Export marketing
Languages : en
Pages : 691

Book Description
The second edition of International Marketing includes greater coverage of digital marketing, social and interactive marketing.For example, Sri Lankan farmers connecting to markets via mobile phones, Indonesia and intellectual property rights violations and how high fashion is harnessing the internet to become more accessible. It also benefits from increased focus on ethics and sustainability as well as more content relating to emerging markets as a direct result of market feedback.In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important.This leading text provides a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics. Cateora helps students to see the cultural and environmental uniqueness of any nation or region. This edition provides a particular focus on the changing dynamics in the Asia Pacific region and their importance in the wider global context.

Loose-Leaf International Marketing

Loose-Leaf International Marketing PDF Author: Philip Cateora
Publisher: McGraw-Hill/Irwin
ISBN: 9780077446956
Category : Business & Economics
Languages : en
Pages : 0

Book Description
Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing

International Marketing PDF Author: Philip R. Cateora
Publisher: McGraw-Hill Ryerson
ISBN: 9780070948778
Category : Business & Economics
Languages : en
Pages : 664

Book Description
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

Forthcoming Books

Forthcoming Books PDF Author: Rose Arny
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1444

Book Description

International Marketing

International Marketing PDF Author: Philip R. Cateora
Publisher: Irwin Professional Publishing
ISBN: 9780256139518
Category :
Languages : en
Pages : 794

Book Description
Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..
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