Author: William M. PridePublisher:
ISBN: 9780395638897
Category : Business & Economics
Languages : en
Pages : 406
Book Description
Marketing
Author: William M. PridePublisher:
ISBN: 9780395638897
Category : Business & Economics
Languages : en
Pages : 406
Book Description
Marketing Briefs: A Revision and Study Guide
Author: Sally DibbPublisher: Routledge
ISBN: 1136016651
Category : Business & Economics
Languages : en
Pages : 354
Book Description
Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.
The Reading List
Author: Sara Nisha AdamsPublisher: HarperCollins
ISBN: 0063025302
Category : Fiction
Languages : en
Pages : 405
Book Description
A BEST OF SUMMER READ ACCORDING TO NEWSWEEK, PARADE MAGAZINE, NBC NEWS, LITHUB, AND POPSUGAR! "The most heartfelt read of the summer...a surprising delight of a novel."--Shondaland An unforgettable and heartwarming debut about how a chance encounter with a list of library books helps forge an unlikely friendship between two very different people in a London suburb. Widower Mukesh lives a quiet life in Wembley, in West London after losing his beloved wife. He shops every Wednesday, goes to Temple, and worries about his granddaughter, Priya, who hides in her room reading while he spends his evenings watching nature documentaries. Aleisha is a bright but anxious teenager working at the local library for the summer when she discovers a crumpled-up piece of paper in the back of To Kill a Mockingbird. It’s a list of novels that she’s never heard of before. Intrigued, and a little bored with her slow job at the checkout desk, she impulsively decides to read every book on the list, one after the other. As each story gives up its magic, the books transport Aleisha from the painful realities she’s facing at home. When Mukesh arrives at the library, desperate to forge a connection with his bookworm granddaughter, Aleisha passes along the reading list…hoping that it will be a lifeline for him too. Slowly, the shared books create a connection between two lonely souls, as fiction helps them escape their grief and everyday troubles and find joy again.
Introduction to Business
Author: Lawrence J. GitmanPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 1455
Book Description
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
A Study Guide for William Inge's "Come Back, Little Sheba"
Author: Gale, Cengage LearningPublisher: Gale, Cengage Learning
ISBN: 1410343057
Category : Literary Criticism
Languages : en
Pages : 35
Book Description
A Study Guide for William Inge's "Come Back, Little Sheba," excerpted from Gale's acclaimed Drama For Students. This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Drama For Students for all of your research needs.
E-BOOK: BUSINESS 2CE
Author: William M. PridePublisher: Cengage Canada
ISBN: 0176935630
Category : Business & Economics
Languages : en
Pages : 41
Book Description
Business, Second Canadian Edition, presents and discusses the concepts found in an Introduction to Business course in an innovative way through our digital platform, MindTap. This resource introduces you to essential concepts through interactive, media-rich activities, along with providing opportunities to practice what you have learned with hands-on decision-making activities. Business, Second Canadian Edition, will provide you with the information you need to be successful in your academic career and build a foundation for success when you enter the workforce. This edition has been extensively updated and includes an increased amount of Indigenous content and examples from a variety of Canadian businesses. Business, Second Canadian Edition, engages students to learn, provides the opportunity to apply their knowledge, and ultimately builds confidence leading to student success
Study Guide to The Rise of Silas Lapham by William Dean Howells
Author: Intelligent EducationPublisher: Influence Publishers
ISBN: 164542541X
Category : Study Aids
Languages : en
Pages : 164
Book Description
A comprehensive study guide offering in-depth explanation, essay, and test prep for William Dean Howells’s The Rise of Silas Lapham, one of the many in Howells’ movement into strong anti-romantic realism and social criticism. As a novel of the realism movement, The Rise of Silas Lapham began Howells’ trend of incorporating Christian Socialism in his writing—a theory that the common welfare could be improved along guidelines of Christian ethical principles. Moreover, Howells is considered to be the father of American realism. This Bright Notes Study Guide explores the context and history of Howells’ classic work, helping students to thoroughly explore the reasons it has stood the literary test of time. Each Bright Notes Study Guide contains: - Introductions to the Author and the Work - Character Summaries - Plot Guides - Section and Chapter Overviews - Test Essay and Study Q&As The Bright Notes Study Guide series offers an in-depth tour of more than 275 classic works of literature, exploring characters, critical commentary, historical background, plots, and themes. This set of study guides encourages readers to dig deeper in their understanding by including essay questions and answers as well as topics for further research.
Men Are Like Waffles--Women Are Like Spaghetti
Author: Bill FarrelPublisher: Harvest House Publishers
ISBN: 0736934960
Category : Religion
Languages : en
Pages : 258
Book Description
Men Are Like Waffles—Women Are Like Spaghettihas helped thousands of couples understand each other better. I will continue to recommend this book as a "must read." —Gary Chapman, bestselling author of The 5 Love Languages® Pam and Bill Farrel have the ability to take an everyday menu of spaghetti and waffles and transform biblical, practical wisdom into a word picture that has encouraged, equipped, and inspired couples worldwide. —Dr. Kevin Leman, bestselling author of The Birth Order Book and Sheet Music Let Your Differences Make You Irresistible to Each Other While a man tends to deal with one problem or purpose at a time (moving from waffle square to waffle square), a woman's thoughts generally flow together (like spaghetti noodles). Once you discover how your spouse processes feelings and thoughts, you're on your way to a happy and healthy relationship! Join more than 300,000 other readers as you learn to energize your communication with strategies that work, ignite romance with new ideas to spice up your marriage, and empower your parenting with your combined insights and influence. Find all the ingredients for creating a fabulous recipe of loving, working, and winning together!
A study guide for William Dean Howells' "The Rise of Silas Lapham"
Author: Gale, Cengage LearningPublisher: Gale, Cengage Learning
ISBN: 1410321258
Category : Literary Criticism
Languages : en
Pages : 41
Book Description
A study guide for William Dean Howells' "The Rise of Silas Lapham", excerpted from Gale's acclaimed Novels for Students series. This concise study guide includes plot summary; character analysis; author biography; study questions; historical context; suggestions for further reading; and much more. For any literature project, trust Novels for Students for all of your research needs.
Developing Your Secret Closet of Prayer with Study Guide
Author: Richard A. BurrPublisher: Moody Publishers
ISBN: 1600669700
Category : Religion
Languages : en
Pages : 164
Book Description
Developing Your Secret Closet Of Prayer—With scriptural insights and spiritual principles, Richard Burr will guide you into a more intimate, moment-by-moment dialogue and relationship with your heavenly Father and his Son, Jesus Christ. Your "secret closet" is a place of silent retreat from the world, a place of entrance into the eternal where your spiritual life is strengthened and revived. Includes personal as well as group study questions at the end of each chapter.