Effective Marketing PDF Download

Author: William G. Zikmund
Publisher: South Western Educational Publishing
ISBN: 9780324064506
Category : Business & Economics
Languages : en
Pages : 398

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Book Description
This comprehensive learning guide reinforces the major topics in each chapter through the use of the following study tools: chapter summaries, vocabulary-building exercises, true-false and multiple choice questions, and critical thinking activities. In addition, crossword puzzles using key terms from each chapter help reinforce the definitions of marketing terminology.

Author: Andrew Roberts
Publisher: University of Chicago Press
ISBN: 0226721167
Category : Reference
Languages : en
Pages : 186

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Book Description
Each fall, thousands of eager freshmen descend on college and university campuses expecting the best education imaginable: inspiring classes taught by top-ranked professors, academic advisors who will guide them to a prestigious job or graduate school, and an environment where learning flourishes outside the classroom as much as it does in lecture halls. Unfortunately, most of these freshmen soon learn that academic life is not what they imagined. Classes are taught by overworked graduate students and adjuncts rather than seasoned faculty members, undergrads receive minimal attention from advisors or administrators, and potentially valuable campus resources remain outside their grasp. Andrew Roberts’ Thinking Student’s Guide to College helps students take charge of their university experience by providing a blueprint they can follow to achieve their educational goals—whether at public or private schools, large research universities or small liberal arts colleges. An inside look penned by a professor at Northwestern University, this book offers concrete tips on choosing a college, selecting classes, deciding on a major, interacting with faculty, and applying to graduate school. Here, Roberts exposes the secrets of the ivory tower to reveal what motivates professors, where to find loopholes in university bureaucracy, and most importantly, how to get a personalized education. Based on interviews with faculty and cutting-edge educational research, The Thinking Student’s Guide to College is a necessary handbook for students striving to excel academically, creatively, and personally during their undergraduate years.

Author: John Hattie
Publisher: Routledge
ISBN: 1136962042
Category : Education
Languages : en
Pages : 513

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Book Description
The International Guide to Student Achievement brings together and critically examines the major influences shaping student achievement today. There are many, often competing, claims about how to enhance student achievement, raising the questions of "What works?" and "What works best?" World-renowned bestselling authors, John Hattie and Eric M. Anderman have invited an international group of scholars to write brief, empirically-supported articles that examine predictors of academic achievement across a variety of topics and domains. Rather than telling people what to do in their schools and classrooms, this guide simply provides the first-ever compendium of research that summarizes what is known about the major influences shaping students’ academic achievement around the world. Readers can apply this knowledge base to their own school and classroom settings. The 150+ entries serve as intellectual building blocks to creatively mix into new or existing educational arrangements and aim for quick, easy reference. Chapter authors follow a common format that allows readers to more seamlessly compare and contrast information across entries, guiding readers to apply this knowledge to their own classrooms, their curriculums and teaching strategies, and their teacher training programs.

Author: Howard S. Adelman
Publisher: Corwin
ISBN:
Category : Education
Languages : en
Pages : 412

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Book Description
"Emphasizing an intervention framework that is comprehensive, multifaceted, and cohesive, and offering a sophisticated approach to rethinking and facilitating systemic changes to infrastructure and policy at school and community levels, The School Leader's Guide to Student Learning Supports covers strategies built on decades of research. The authors provide case studies, resources, quizzes, cartoons, and more than 75 figures, tables, and tools for analysis and capacity building to help school leaders understand, assess, and remedy the gap between the learning supports students need and the learning supports they are currently receiving."--BOOK JACKET.

Author: Kate Kennedy
Publisher: Corwin Press
ISBN: 1412996333
Category : Education
Languages : en
Pages : 201

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Book Description
Value-added is the most robust, statistically significant method for connecting teachers to students. In other words, value-added analysis links teachers to students and, for the very first time, allows educators to see the amount of growth they are facilitating with students. Built around the value-added analysis professional development work of Battelle for Kids, this book for district and school leaders prepares educators to understand and implement value-added analysis in order to ensure that all students are achieving and progressing. By providing a user-friendly, five-step implementation process along with success stories of schools, teachers, and students as well as strategies, samples, and tools, this book will equip educators to use value-added analysis to help accelerate student progress. It is written to inform readers about what value-added analysis is and to help them utilize value-added information in a classroom and/or school setting.

Author: William G. Zikmund
Publisher: South Western Educational Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 596

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Book Description
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.

Author: Linda Suskie
Publisher: John Wiley & Sons
ISBN: 0470936800
Category : Education
Languages : en
Pages : 344

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Book Description
The first edition of Assessing Student Learning has become the standard reference for college faculty and administrators who are charged with the task of assessing student learning within their institutions. The second edition of this landmark book offers the same practical guidance and is designed to meet ever-increasing demands for improvement and accountability. This edition includes expanded coverage of vital assessment topics such as promoting an assessment culture, characteristics of good assessment, audiences for assessment, organizing and coordinating assessment, assessing attitudes and values, setting benchmarks and standards, and using results to inform and improve teaching, learning, planning, and decision making.

Author: Anita Crawley
Publisher: John Wiley & Sons
ISBN: 1118192842
Category : Education
Languages : en
Pages : 170

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Book Description
Supporting Online Students shows how effective and efficiently delivered support services improve academic success and course retention for online learners. Drawing on a decade's worth of research, Anita Crawley describes the scope of services from admissions and registration to advising and student engagement. The book includes guidelines and standards, planning and implementation, innovative practices, and describes specialized services needed by particular online student groups. "Effective student support is the single most important factor in sustaining high-quality online learning programs. Anita Crawley presents the most effective guide to achieving that success. Her book is a blueprint for building thriving online programs through comprehensive student support." Ray Schroeder, director, Center for Online Learning, Research and Service, University of Illinois Springfield "As distance learning continues to grow, this book addresses the often neglected other side of the coin: online student services. This book provides a great introduction and overview of the research, literature, and innovative practices for planning, implementing, and evaluating support services for online learners." George Steele, director, eStudent Services, OhioLearns "Anita Crawley has crafted a splendid volume on a topic of increasing importance in contemporary higher education. Her book promises to be the foundational piece for those who work with students in an online environment. Her thinking and analysis are superb and undoubtedly will provide the basis upon which to develop online programs and services in the future." John H. Schuh, Distinguished Professor of Educational Leadership and Policy Studies Emeritus, Iowa State University "Bringing together extensive examples of innovative practices, summaries of current research, and a wealth of experience in student services, Anita Crawley's comprehensive guide to supporting online students is a rich resource for institutions with existing, growing, or new online programs. Diane J. Goldsmith, former executive director, Connecticut Distance Learning Consortium

Author: Steven G. Jones
Publisher: Taylor & Francis
ISBN: 100097894X
Category : Education
Languages : en
Pages : 224

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Book Description
This book leads you through the process of designing a learning-centered course. It is written as a “how-to” handbook, providing step-by-step guidance on creating a pathway to student learning, including 26 workboxes (also available free online) that lead you through each element of the course design process and promote a rich reflection process akin to being in a workshop setting. The authors prompt you to (1) consider the distinctive characteristics of your students; (2) clearly articulate your course learning goals; (3) create aligned summative assessments; (4) identify the specific knowledge, skills, and attitudes students will need in order to be successful; (5) craft effective learning experiences, informed by the well-documented research on how people learn; and (6) incorporate formative assessment to ensure you and your students are staying on track. Completion of the sequence of worksheets leads to a poster as a visual display of your course design. This graphic depiction of your course ties the components together, provides a clear map of action for teaching your course, for modifying as you evaluate the success of particular strategies or want to introduce new concepts, and for developing your syllabus. A rubric for evaluating course posters is included.For faculty developers, this book provides a proven and ready-made resource and text around which to design or redesign learner-centered course design workshops or multi-day course design retreats, replicating or modifying the renowned workshop that the authors have developed at the Air Force Academy for both faculty new to teaching and those with many years of teaching experience under their belt.

Author: Srinivasa K G
Publisher: Springer Nature
ISBN: 3030702588
Category : Education
Languages : en
Pages : 326

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Book Description
This book A Beginner’s Guide to Learning Analytics is designed to meet modern educational trends’ needs. It is addressed to readers who have no prior knowledge of learning analytics and functions as an introductory text to learning analytics for those who want to do more with evaluation/assessment in their organizations. The book is useful to all who need to evaluate their learning and teaching strategies. It aims to bring greater efficiency and deeper engagement to individual students, learning communities, and educators. Covered here are the key concepts linked to learning analytics for researchers and practitioners interested in learning analytics. This book helps those who want to apply analytics to learning and development programs and helps educational institutions to identify learners who require support and provide a more personalized learning experience. Like chapters show diverse uses of learning analytics to enhance student and faculty performance. It presents a coherent framework for the effective translation of learning analytics research for educational practice to its practical application in different educational domains. This book provides educators and researchers with the tools and frameworks to effectively make sense of and use data and analytics in their everyday practice. This book will be a valuable addition to researchers’ bookshelves.