Author: Jeff SlutskyPublisher: Englewood Cliffs, N.J. : Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
Book Description
Streetsmart Teleselling
Author: Jeff SlutskyPublisher: Englewood Cliffs, N.J. : Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 198
Book Description
Liquid Millionaire
Author: Stephen SutherlandPublisher: ISACO Ltd
ISBN: 1438903286
Category : Business & Economics
Languages : en
Pages : 311
Book Description
Telesales Tips from the Trenches
Author: Joe CatalPublisher: Business By Phone Inc
ISBN: 9781881081159
Category : Business & Economics
Languages : en
Pages : 244
Book Description
StreetSmart Marketing
Author: Jeff SlutskyPublisher: Wiley
ISBN: 9780471618829
Category : Business & Economics
Languages : en
Pages : 258
Book Description
A ``how-to'' guide to low-cost, effective marketing for small businesses and franchises. Shows you how to out-think the competition without out-spending them. Includes case histories of successful low-cost publicity campaigns that make for lively reading. Includes a wealth of tips on how to get press coverage without paying for it, increase sales through ``grass-roots'' marketing, get publicity exposure by promoting charities, manage inexpensive promotions with the help of local organizations, and negotiate the best possible local radio, television, newspaper, or outdoor advertising deal.
No B.S. Grassroots Marketing
Author: Dan S. KennedyPublisher: Entrepreneur Press
ISBN: 1613081707
Category : Business & Economics
Languages : en
Pages : 252
Book Description
Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Write the Perfect Book Proposal
Author: Jeff HermanPublisher: Turner Publishing Company
ISBN: 0470302585
Category : Reference
Languages : en
Pages : 294
Book Description
Want to publish your book? Learn how--it's easier than you think! Charismatic authors and literary agents Jeff Herman and Deborah Levine Herman have successfully sold hundreds of titles and learned--through trial and error--how to write a flawless book proposal that publishers can't resist. Now you can benefit from their hard work and publishing savvy. In this new edition, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain: * How to shape your idea and create a title * Ways to get to know the market and competition * Tips on writing an effective outline, query letter, and sample chapter * The art and science of fiction and nonfiction book proposals * How ten actual proposals (included here) were successfully sold to publishers--and why "A submission from Jeff Herman always gets moved to the top . . . his new book will show you how to move to the top."--Frederic W. Hills Vice President, Simon & Schuster "This book will take writers to the highest level of proposal writing and success."--Roger Cooper Quality Paperback Book Club "If you want your proposal to ignite a busy editor's interest, read this book."--Adrienne Hickey Senior Acquisitions Editor, AMACOM Books
Chicken Soup for the Soul at Work
Author: Jack CanfieldPublisher: Simon and Schuster
ISBN: 1453280464
Category : Self-Help
Languages : en
Pages : 242
Book Description
Work is an important part of living, whether you wait on customers, build a business or cook for your family. As such, we all have important stories to tell about our work.
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