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Author: Woodson J. Savage Publisher: Fonthill Media ISBN: Category : Business & Economics Languages : en Pages : 263
Book Description
You might be surprised to learn that many of the consumer brands and products we enjoy today exist because of streetcar advertising. The Industrial Revolution of the early 1900 s and a massive consumer audience riding over 50,000 streetcars in nearly 3,000 cities and towns in every state of the union provided a great opportunity for Barron Collier, a native of Memphis, Tennessee. He simply used streetcar advertising to bring these two forces together and created the largest streetcar advertising empire in the world. By age twenty-six, he was a millionaire and at one time had business offices in 70 cities with business interests in more than a thousand cities. Most of these advertising cards have remarkable color graphics; over 250 of them are included in this book for your viewing pleasure. While streetcar advertising is definitely not a major advertising medium today, the advertising community might be surprised to learn that the basic principles of consumer advertising have not changed that much in the last one hundred years. Investors might do well to review this book to see which companies are still producing these popular products and brands as they represent some of the most successful businesses in America today.REVIEWS As a longtime trolley museum motorman, I have often observed the interest our passengers show in the vintage interior advertisements above the windows, the car cards. Now there s a book on the history of car cards that fills a gap in the literature. Woodson Savage has been collecting car cards and researching their history...After relating the history of car cards, the majority of the book is devoted to a colorful gallery of the cards themselves. The color and reproduction on coated paper are excellent. Most of them are national brands, many of which survive today. The galleries are divided into product types, with histories of these ad campaigns. Savage s personal collection can be viewed online at fineartamerica.com/artists/Woodson Savage. Savage has joined the Western Railway Museum, and is working with them to catalog and scan their 900-card collection....the book is well produced, fun to browse through and may deserve a place in your museum store.Tourist Railroads & Railway Museums, The Magazine of ATRRM"
Author: Woodson J. Savage Publisher: Fonthill Media ISBN: Category : Business & Economics Languages : en Pages : 263
Book Description
You might be surprised to learn that many of the consumer brands and products we enjoy today exist because of streetcar advertising. The Industrial Revolution of the early 1900 s and a massive consumer audience riding over 50,000 streetcars in nearly 3,000 cities and towns in every state of the union provided a great opportunity for Barron Collier, a native of Memphis, Tennessee. He simply used streetcar advertising to bring these two forces together and created the largest streetcar advertising empire in the world. By age twenty-six, he was a millionaire and at one time had business offices in 70 cities with business interests in more than a thousand cities. Most of these advertising cards have remarkable color graphics; over 250 of them are included in this book for your viewing pleasure. While streetcar advertising is definitely not a major advertising medium today, the advertising community might be surprised to learn that the basic principles of consumer advertising have not changed that much in the last one hundred years. Investors might do well to review this book to see which companies are still producing these popular products and brands as they represent some of the most successful businesses in America today.REVIEWS As a longtime trolley museum motorman, I have often observed the interest our passengers show in the vintage interior advertisements above the windows, the car cards. Now there s a book on the history of car cards that fills a gap in the literature. Woodson Savage has been collecting car cards and researching their history...After relating the history of car cards, the majority of the book is devoted to a colorful gallery of the cards themselves. The color and reproduction on coated paper are excellent. Most of them are national brands, many of which survive today. The galleries are divided into product types, with histories of these ad campaigns. Savage s personal collection can be viewed online at fineartamerica.com/artists/Woodson Savage. Savage has joined the Western Railway Museum, and is working with them to catalog and scan their 900-card collection....the book is well produced, fun to browse through and may deserve a place in your museum store.Tourist Railroads & Railway Museums, The Magazine of ATRRM"
Author: Beverly R. Silverberg Publisher: Transportation Research Board ISBN: 9780309061216 Category : Transportation Languages : en Pages : 68
Book Description
Offers information from selected North American and other transit agencies about the existing environment for advertising on transit property and describes agency experiences. It also explores innovative revenue-generating practices.
Author: Kenneth C. Springirth Publisher: America Through Time ISBN: 9781634990332 Category : History Languages : en Pages : 0
Book Description
"Cincinnati Streetcar Heritage is a photographic essay of the Cincinnati, Ohio streetcar system. Cincinnati's first electric streetcar line was the conversion of the Mt. Adams & Eden Park Inclined Railway Company cable car line to electric operation in 1888, which became part of the Cincinnati Street Railway Company in 1896. Because of concern over corrosion of underground conduits and water pipes, Cincinnati's streetcar lines were required to have a double overhead wire within city limits. Cincinnati, along with Merrill, Wisconsin, and Havana, Cuba, were the only streetcar systems in North America with a double overhead wire system. Two open observation streetcars were placed in sightseeing service during 1939. The only Presidents' Conference Committee (PCC) cars ever built with two trolley poles were operated in Cincinnati. Although Cincinnati's streetcars made their last run in 1951, the Toronto Transit Commission purchased 52 of Cincinnati's PCC cars with the last one taken out of service in 1982. Cincinnati Streetcar Heritage documents the city's streetcar era, including the Cincinnati Bell Connector streetcar line which opened in 2016, linking downtown Cincinnati with the Over the Rhine neighborhood"--Back cover.
Author: Bruce Schaller Publisher: Transportation Research Board ISBN: 0309070023 Category : Advertising Languages : en Pages : 109
Book Description
This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.
Author: Andrew F. Smith Publisher: Oxford University Press ISBN: 0195307968 Category : Cooking Languages : en Pages : 720
Book Description
Offering a panoramic view of the history and culture of food and drink in America with fascinating entries on everything from the smell of asparagus to the history of White Castle, and the origin of Bloody Marys to jambalaya, the Oxford Companion to American Food and Drink provides a concise, authoritative, and exuberant look at this modern American obsession. Ideal for the food scholar and food enthusiast alike, it is equally appetizing for anyone fascinated by Americana, capturing our culture and history through what we love most--food!Building on the highly praised and deliciously browseable two-volume compendium the Oxford Encyclopedia of Food and Drink in America, this new work serves up everything you could ever want to know about American consumables and their impact on popular culture and the culinary world. Within its pages for example, we learn that Lifesavers candy owes its success to the canny marketing idea of placing the original flavor, mint, next to cash registers at bars. Patrons who bought them to mask the smell of alcohol on their breath before heading home soon found they were just as tasty sober and the company began producing other flavors.Edited by Andrew Smith, a writer and lecturer on culinary history, the Companion serves up more than just trivia however, including hundreds of entries on fast food, celebrity chefs, fish, sandwiches, regional and ethnic cuisine, food science, and historical food traditions. It also dispels a few commonly held myths. Veganism, isn't simply the practice of a few "hippies," but is in fact wide-spread among elite athletic circles. Many of the top competitors in the Ironman and Ultramarathon events go even further, avoiding all animal products by following a strictly vegan diet. Anyone hungering to know what our nation has been cooking and eating for the last three centuries should own the Oxford Companion to American Food and Drink. DT Nearly 1,000 articles on American food and drink, from the curious to the commonplace DT Beautifully illustrated with hundreds of historical photographs and color images DT Includes informative lists of food websites, museums, organizations, and festivals
Author: Publisher: ISBN: Category : Administrative law Languages : en Pages : 634
Book Description
The Code of Federal Regulations is the codification of the general and permanent rules published in the Federal Register by the executive departments and agencies of the Federal Government.
Author: Margaret Walsh Publisher: Routledge ISBN: 1000152219 Category : Business & Economics Languages : en Pages : 288
Book Description
An examination of the varied paths of the American inter-city bus industry from its origins in the second decade of the 20th century to deregulation in 1982. This sector of transport has been much neglected by historians and this book seeks to uncover a range of useful and pertinent information to those who are interested in understanding entrepreneurial endeavours, patterns of mobility and consumer attitudes. It analyzes the development of the national industry, probes the growth of particular companies and investigates specific aspects of business behaviour. The work is presented as a series of focused essays which offer insights into such topics as regulation, marketing, gender patterns and intermodal competition. It draws on diverse archival materials, government surveys and findings, trade publications, interviews and photographs. A wide-ranging bibliographical essay offers a guide to available sources.
Author: Woodson J. Savage
Author: Woodson J. Savage
Author: Stanley M. Ulanoff
Author: Beverly R. Silverberg
Author: Kenneth C. Springirth
Author: Bruce Schaller
Author: 
Author: Andrew F. Smith
Author: United States. Bureau of Foreign Commerce
Author: 
Author: Margaret Walsh