Author: Rudi K. F. Bresser
Publisher: Walter de Gruyter
ISBN: 9783110157871
Category : Business & Economics
Languages : en
Pages : 736

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Book Description
Keine ausführliche Beschreibung für "Strategische Managementtheorie" verfügbar.

Author: Rudi K. F. Bresser
Publisher: John Wiley & Sons
ISBN: 0471496871
Category : Business & Economics
Languages : en
Pages : 339

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Book Description
The end of the nineteenth century saw the construction of the vertically integrated value chains that came to define modern business. The end of the twentieth century witnessed their deconstruction. In industries across the economy, markets are intruding on the web of proprietary arrangements that have held these chains together. As they do, the boundaries defining business, companies and industries are coming under attack - radically transforming the nature of competition. Powerful forces, such as globalization and deregulation, are undermining the logic and practice of traditional vertical integration, but the most powerful - partly because it acts as catalyst and an accelerator - is a revolution in the economics of information. This shift in information economics is giving birth to a myriad of new strategic options The consequences of deconstruction for the strategic management of the firm - as well as for the firm itself - are dramatic. Deconstruction forces a fundamental rethinking of some of the basic principles of strategy which will impact on the concepts of the portfolio, forms of organizational structure, styles of leadership, mechanisms for acquiring and managing knowledge and approaches to uncertainty and risk. This, the latest volume in the Strategic Management Series, explores the implications of the value chain deconstruction for strategy, the changes in strategic thinking and the action necessary to cope with the challenges and opportunities. Bringing together contributions from key figures in the field of strategy in both practice and academia, this book, as with other books in the series, addresses the ideas and issues at the forefront of strategic management theory and practice.

Author: Torsten Tomczak
Publisher: Springer
ISBN: 3658184175
Category : Business & Economics
Languages : en
Pages : 261

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Book Description
Dieses Lehrbuch führt in verständlicher, systematischer und knapper Form in die Problemfelder der Marketingplanung ein. Sowohl die Marketingplanung auf der Unternehmens- und Geschäftsfeldebene als auch die Planung des Marketing-Mix werden behandelt. Mit Hilfe von zahlreichen kurzen Fallbeispielen werden wesentliche Aspekte des Inhaltes veranschaulicht. Die Autoren haben in der 7. Auflage alle Kapitel überarbeitet und diverse neue Praxisbeispiele aufgenommen. Bei der Markenführung wurden einige Grundlagen ergänzt.

Author: Rudolf Grünig
Publisher: Springer
ISBN: 3662562219
Category : Business & Economics
Languages : en
Pages : 269

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Book Description
Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company’s strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company’s current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.

Author: Ron Sanchez
Publisher: Emerald Group Publishing
ISBN: 1787144046
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
This volume presents an epistemological argument for the essential function of mid-range theory in advancing management concepts that can be usefully applied by managers. Authors analyse two examples - modularity and dynamic capabilities.

Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 606

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Book Description

Author: R. Haak
Publisher: Springer
ISBN: 1403948143
Category : Business & Economics
Languages : en
Pages : 222

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Book Description
In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. This book discusses the theory of collective international strategies and the adaptation of Japanese and German companies to the changing conditions of global competition due to third market business cooperation. The author analyses the management style of Japanese-German business cooperation in Asia on a strategic and operative level and offers advice for the success of collective strategies and shows what we can learn from Japanese-German companies in Asian markets.

Author: Fehim Bakırcı
Publisher: Springer
ISBN: 3658169621
Category : Business & Economics
Languages : en
Pages : 513

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Book Description
This book includes papers presented at the 2nd Economic forum: German-Turkish perspectives on IT and Innovation Management at the FOM in Munich, organized by the FOM University of Applied Sciences and Atatürk University Erzurum. Patron of the conference was Prof. Dr. Johanna Wanka, Federal Minister for Education and Research. To mark the German-Turkish year of science, both countries picked out global and societal challenges as a central theme and explored solution strategies as well as their implementation in new technologies and innovations. The papers discuss the effects of new technologies and innovations from different perspectives – from IT management, banking and finance to the special challenges of SMEs.

Author: Rudolf Grünig
Publisher: Springer
ISBN: 3662531232
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a challenge. The book addresses this, putting forward suggestions that allow large and medium-sized companies to profit from internationalization. After a comprehensive introduction to internationalization and strategic planning, the authors make clear recommendations, suggesting detailed processes for developing international strategies. The book distinguishes between going global for new markets and internationalizing production and sourcing. For both, the book proposes procedures for performing meaningful strategic analyses and for developing successful international strategies. Lastly, it highlights the challenges faced by international companies and discusses useful decision processes. The book offers valuable insights for company executives, participants in Executive MBA programs, and master’s students.

Author: Roger Moser
Publisher: Springer Science & Business Media
ISBN: 383505404X
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Roger Moser analyses the relationships between business priorities and PSM strategy and shows in detail how business strategies influence PSM. He develops a PSM strategy concept which enables supply managers to break down strategic priorities from a business strategy level to a PSM level and to define appropriate actions when dealing with suppliers, supply markets and internal customers.