Strategic Marketing Management in Asia PDF Download

Author: Syed Saad Andaleeb
Publisher: Emerald Group Publishing
ISBN: 1786357453
Category : Business & Economics
Languages : en
Pages : 589

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Book Description
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Author: John A. Quelch
Publisher:
ISBN: 9780130283573
Category : Arabiske lande
Languages : en
Pages : 0

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Book Description
For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business practices of Muslim countries, this book discusses the limitations, challenges and opportunities Western companies can expect to encounter when marketing in Muslim countries.

Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319515454
Category : Business & Economics
Languages : en
Pages : 171

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Book Description
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case studies presented focus on creating, communicating and delivering customer value to emerging market consumers through various marketing strategies, processes and programs in the context of emerging market dynamics, consumer diversity, and competitors. By illustrating a range of actual business situations, this case book will help students acquire the skills they need to make informed marketing decisions in emerging markets. Further, it provides instructors, students, and practitioners alike a framework for understanding the strategic marketing dynamics at work in these countries.

Author: Jham, Vimi
Publisher: IGI Global
ISBN: 1466643587
Category : Business & Economics
Languages : en
Pages : 373

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Book Description
As marketing strategies remain an essential tool in the success of an organization or business, the study of consumer-centered behavior is valuable in the improvement of these strategies. Cases on Consumer-Centric Marketing Management presents a collection of case studies highlighting the importance of customer loyalty, customer satisfaction, and consumer behavior for marketing strategies. This comprehensive collection provides fundamental research for professionals and researchers in the fields of customer relations, marketing communication, consumer research, and marketing analytics for insights into practical aspects of marketing in any organization.

Author: Russell Abratt
Publisher: Routledge
ISBN: 0429951558
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Author: Mark S. Glynn
Publisher: Emerald Group Publishing
ISBN: 1780525761
Category : Business & Economics
Languages : en
Pages : 370

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Book Description
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts.

Author: Atanu Adhikari
Publisher: Springer
ISBN: 3319526979
Category : Business & Economics
Languages : en
Pages : 94

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Book Description
This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.

Author: Douglas West
Publisher: Oxford University Press, USA
ISBN: 0199556601
Category : Business & Economics
Languages : en
Pages : 613

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Book Description
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.

Author: Edd Applegate
Publisher: Rowman & Littlefield
ISBN: 9780742538368
Category : Business & Economics
Languages : en
Pages : 236

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Book Description
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...

Author: Robert Dow Buzzell
Publisher: Prentice Hall
ISBN:
Category : Business & Economics
Languages : en
Pages : 772

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Book Description
Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketing.