Author: Robert Wynne Publisher: Maven House ISBN: 1938548795 Category : Business & Economics Languages : en Pages : 178
Book Description
Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure PR success. Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public relations is the persuasion business. It’s about convincing the media, potential customers, the public – someone – to do something the reader wants – write about their firm or client, purchase their service or product, support their ideas. The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction, reality from fantasy. Readers will learn that there are no easy solutions and quick results (in spite of what many authors say). Persuading people to buy products or services or support causes is difficult. But there are tactics that work, and readers will find them in this book. They’ll learn: What PR really is . . . and isn’t, why it works, and why advertising doesn't Proven techniques for performing the essential PR functions needed to effectively promote products, services, and causes Where the media get their stories as well as secrets about how to reach and influence them Why most social media is a waste of time, but how some social media strategies for PR really work How to use self-published posts, articles, videos, and other forms of content marketing to support their PR efforts Why the five best PR campaigns of all time succeeded Techniques to gauge the impact of their PR efforts Bottom line: readers will learn that how well they write and deliver their messages are the keys to PR success. And this book will offer them those keys – the essential tools they need to know and will soon be able to master.
Author: Robert Wynne Publisher: ISBN: 9781947540033 Category : Languages : en Pages :
Book Description
The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges - and opportunities - to inform and persuade. Most books on public relations are useless. They're boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks "guaranteeing" that you'll go viral and instantly obtain fame and fortune. Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence - it explains how the game of communications is played today. Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work - and you'll find them in this revised edition. Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into: finding and engaging your audience successfully pitching the media writing an editorial that wows creating a persuasive social media campaign dealing with fake news measuring PR success This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
Author: Deirdre Breakenridge Publisher: Pearson Education ISBN: 0132983214 Category : Business & Economics Languages : en Pages : 177
Book Description
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Author: Nancy Bernkopf Tucker Publisher: Harvard University Press ISBN: 0674060520 Category : History Languages : en Pages : 409
Book Description
Relations among the United States, Taiwan, and China challenge policymakers, international relations specialists, and a concerned public to examine their assumptions about security, sovereignty, and peace. Only a Taiwan Straits conflict could plunge Americans into war with a nuclear-armed great power. In a timely and deeply informed book, Nancy Bernkopf Tucker traces the thorny relationship between the United States and Taiwan as both watch ChinaÕs power grow. Although TaiwanÐU.S. security has been intertwined since the 1950s, neither Taipei nor Washington ever fully embraced the other. Differences in priorities and perspectives repeatedly raised questions about the wisdom of the alignment. Tucker discusses the nature of U.S. commitments to Taiwan; the intricacies of policy decisions; the intentions of critical actors; the impact of TaiwanÕs democratization; the role of lobbying; and the accelerating difficulty of balancing Taiwan against China. In particular, she examines the destructive mistrust that undermines U.S. cooperation with Taiwan, stymieing efforts to resolve cross-Strait tensions. Strait Talk offers valuable historical context for understanding U.S.ÐTaiwan ties and is essential reading for anyone interested in international relations and security issues today.
Author: David Meerman Scott Publisher: John Wiley & Sons ISBN: 1119651611 Category : Business & Economics Languages : en Pages : 452
Book Description
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Author: Ruth Ellen Kinzey Publisher: Routledge ISBN: 113502426X Category : Business & Economics Languages : en Pages : 244
Book Description
Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.
Author: Morley Winograd Publisher: Rutgers University Press ISBN: 0813552281 Category : Political Science Languages : en Pages : 345
Book Description
About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation. In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House. Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come. Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.
Author: Cheryl Kimball Publisher: Entrepreneur Press ISBN: 1599182556 Category : Business & Economics Languages : en Pages : 258
Book Description
Satisfy Your Appetite for Success Choose from 55 of today's hottest food-related businesses-all under $5,000! Leading you all the way, the experts at Entrepreneur take you into the flourishing food industry and present you with just the right ingredients for success. Choose from a menu of fresh, low-cost business opportunities, learn essential business basics, grasp industry need-to-knows and so much more! Choose from a diverse list of 55 surefire food-related businesses Quickly and efficiently get your business up and running for less than $5,000 Master industry mandated standards including food safety, packaging and licensing Build a marketing plan that captures new and repeat customers Access top industry resources to stay on the cutting-edge Plan for expansion And more You're on target for success-let us help you build your five-star future!
Author: Jairo Lugo-Ocando Publisher: Springer ISBN: 1137398418 Category : Social Science Languages : en Pages : 218
Book Description
This book offers a comparative exploration of how journalists across different newsrooms around the world access and interpret statistics when producing stories related to crime. Looking at the nature of news sources regularly used by journalists, Lugo-Ocando analyses how these numbers are used to report crime. As the author argues, far from being straightforward, the relationship between numbers and journalists in the context of crime reporting is complex, and at times, problematic. Because the reporting of crime statistics impacts upon policymaking, we need to better understand how these statistics are used and reported in order to improve the process of decision. Finally, Lugo-Ocando maintains that the only way to create a fairer justice system and a better-informed general public is by improving the way crime is covered in the news. A compelling and informed text, this book will be of interest to scholars and students of criminology and journalism alike.
Author: Robert Wynne
Author: Robert Wynne
Author: Deirdre Breakenridge
Author: Robert Wynne
Author: Nancy Bernkopf Tucker
Author: David Meerman Scott
Author: Ruth Ellen Kinzey
Author: Morley Winograd
Author: Cheryl Kimball
Author: Jairo Lugo-Ocando