Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) PDF Download

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Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)

Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) PDF Author: Arch G. Woodside
Publisher: Emerald Group Publishing
ISBN: 1785602160
Category : Business & Economics
Languages : en
Pages : 389

Book Description
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
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