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Author: Martin M. Pegler Publisher: Visual Reference Publications ISBN: 9781584710530 Category : Architecture Languages : en Pages : 188
Book Description
This text provides the reader with colour images of all types of retail establishments with emphasis on clean, uncluttered exteriors. It is important for retailers to improve their visual image and make that first impression count.
Author: Martin M. Pegler Publisher: Visual Reference Publications ISBN: 9781584710530 Category : Architecture Languages : en Pages : 188
Book Description
This text provides the reader with colour images of all types of retail establishments with emphasis on clean, uncluttered exteriors. It is important for retailers to improve their visual image and make that first impression count.
Author: Martin Treu Publisher: JHU Press ISBN: 142140494X Category : Architecture Languages : en Pages : 429
Book Description
Treu tackles the architectural history and signage of Main Street and the strip—from painted boards nailed over crude storefronts to sleek cinemas topped with neon glitz. Honorable Mention, Architecture and Urban Planning, 2012 PROSE Awards Signs, Streets, and Storefronts addresses more than 200 years of signs and place-marking along America’s commercial corridors. From small-town squares to Broadway, State Street, and Wilshire Boulevard, Martin Treu follows design developments into the present and explores issues of historic preservation. Treu considers “common” architecture and its place-defining business signs as well as influential high-style design examples by taste-making leaders. Combining advertising and architectural history, the book presents a full picture of the commercial landscape, including design adaptations made for motorists and the migration from Main Street to suburbia. The dynamic between individual businesses and the common good has a major effect on the appearance of our country's Main Streets. Several forces are at work: technological advances, design imagination and the media, corporate propaganda, customer needs, and municipal mandates. Present-day controls have often led to a denuding of traditional commercial corridors. Such reform, Treu argues, has suppressed originality and radically cleared away years of accumulated history based on the taste of a single generation. A must-read for city planners, town councils, architects, sign designers, concerned citizens, and anyone who cares about the appearance and vitality of America’s commercial streets, this heavily illustrated book is equally appealing to armchair historians, small-town enthusiasts, and lovers of Americana.
Author: Bernd Becher Publisher: MIT Press (MA) ISBN: 9780262023887 Category : Photography Languages : en Pages : 264
Book Description
The more than two hundred striking duotone plates in Hilla and Bernd Becher's Industrial Facades continue the famousD?orf photographers' formal investigation of industrial structures, in this case the frontal elevations of factory buildings. Like the Bechers' earlier books on water towers, blast furnaces, and gas tanks, Industrial Facades once again clearly displays their serenely cool, rigorous approach to the structures they photograph as vaariations on an ideal form. The Bechers make no attempt to analyze or explain their subjects. Captions contain only the barest of information: time and place. Industrial Facades covers the whole range of periods and designs representing this building type: from austere brick buildings of the early industrial age and the arched windows and turrets decorating historicist facades, to the concrete and glass functionalist constructions of the 1950s and 1960s, to today's rectangular, windowless halls. These photographs give the lie to Louis Sullivan's often misunderstood motto, "form follows function," for the external appearance of the factory buildings shown here are hardly determined by their internal working processes. For this reason, the Bechers' photographs do not really illustrate the development of modern industrial architecture, nor the achievements of functionalist building, but rather the achievements of banal, everyday architecture, produced by builders trained in crafts or by engineers trained in the necessities of the industrial process. * Not for sale in France, Germany, Switzerland, Belgium, and Austria
Author: James T. Murray Publisher: Gingko PressInc ISBN: 9781584232278 Category : Art Languages : en Pages : 329
Book Description
Within the pages of STORE FRONT, the reader may explore entire blocks that have not changed much in the past century, engaging in startling encounter with contemporary New York. Details of an architectural and cultural heritage that is fast disappearing such as signage, architectural adornment and window displays are presented in context, as they exist on the street, all in amazing detail.
Author: James T. Murray Publisher: Gingko Press Editions ISBN: 9781584236771 Category : New York (N.Y.) Languages : en Pages : 346
Book Description
With Store Front II the Murrays continued their documentation of an important cross-section of New York's 'Mom and Pop' economy. The Murray's penetrating photographs are only half the story though. Their copious background texts, gleaned largely from interviews with the stores' owners and employees, bring wonderful colour and nuance to the importance of these unique one-off establishments. The Murrays have rendered the out of the way bodegas, candy shops and record stores just as faithfully as the historically important institutions and well known restaurants, bars and cafes.
Author: Gabrielle Esperdy Publisher: University of Chicago Press ISBN: 0226218023 Category : History Languages : en Pages : 318
Book Description
An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop owners who wanted to update their facades. Esperdy argues that these updated storefronts served a range of complex purposes, such as stimulating public consumption, extending the New Deal’s influence, reviving a stagnant construction industry, and introducing European modernist design to the everyday landscape. She goes on to show that these diverse roles are inseparable, woven together not only by the crisis of the Depression, but also by the pressures of bourgeoning consumerism. As the decade’s two major cultural forces, Esperdy concludes, consumerism and the Depression transformed the storefront from a seemingly insignificant element of the built environment into a potent site for the physical and rhetorical staging of recovery and progress.
Author: Martin M. Pegler
Author: Martin M. Pegler
Author: Martin M. Pegler
Author: Martin M. Pegler
Author: Martin Treu
Author: Pittsburgh Plate Glass Company
Author: Bernd Becher
Author: James T. Murray
Author: Martin M. Pegler
Author: James T. Murray
Author: Gabrielle Esperdy