Store Wars PDF Download

Author: Greg Thain
Publisher: John Wiley & Sons
ISBN: 111837424X
Category : Business & Economics
Languages : en
Pages : 178

View

Book Description
The sequel to the highly successful Store Wars: the battle for mindspace and shelfspace published in 1995. The new edition will retain all the strengths of the old book including a comprehensive and complex approach to the consumer & retail market and the interaction between FMCG retailers and manufacturers. The book will be thoroughly revised and updated and will consist of 4 main parts: A section on leading FMCG companies and brands (such as Coke, P&G, Unilever, Nestle, L'Oreal etc.), their marketing and branding strategies in the western markets (USA, Western Europe: UK, France, Germany and others). A section on leading retailers (Wal-Mart, Tesco, Carrefour etc.), their developments and expansion over the last 10 years. A section describing the interaction between retailers and manufacturers, including competition for end-consumers, trade marketing. A section covering the Emerging Markets—the retail landscape in the major developing economies, results of the expansion of major FMCG brands and western retail chains, challenges related to distribution and FMCG marketing in those countries. The book will also discuss the impact of the Global Crisis on the consumer and retail markets as well as predictions and prospects for the future.

Author: Geoff Hiscock
Publisher: John Wiley & Sons
ISBN: 1118580370
Category : Business & Economics
Languages : en
Pages : 189

View

Book Description
As India's middle class grows and disposable incomes rise, "modern" retail is becoming the next hot sector of the Indian economy. Hundreds of millions of new consumers will join this retail revolution, venturing into supermarkets, department stores and air-conditioned shopping malls for the first time. But instead of just window shopping, many of them will be serious buyers with money to spend. To cater for their needs, established players in the modern retail sector such as Biyani, Raheja and Goenka are being joined by the big names of Indian business - Reliance, Birla, Bharti, Tata etc - who plan to spend billions over the next few years rolling out supermarkets, big-box outlets and specialty stores. At the same time, property developers are getting on with the "malling" of India, and looking for high profile anchor tenants to lure customers. On the sidelines of this Indian retail revolution are big overseas players such as Wal-Mart, which already has a tie-up with Bharti to provide much-needed “back office” support. But what Wal-Mart really wants is the right to set up its own stores in India. The same goes for Tesco, Carrefour, Metro and other international players. While the macro outlook appears bright, the problems are astronomical for India retail industry. There is no reliable cold chain, transport logistics are appalling, there is a huge lack of managerial talent, there is no consistency for quality and quantity of supply, there is political opposition from groups such as market middlemen, the mom and pop "kirana" corner stores have to be catered for, as do the farmers who grow the produce that is integral to a successful retail revolution. How well will these disparate players cope with the various pressures of a dynamic and fast-moving industry?

Author: David Monod
Publisher:
ISBN: 9780802006509
Category : Business & Economics
Languages : en
Pages : 454

View

Book Description
"Historians have traditionally argued that economic change before the Second World War destroyed the world of the independent storekeeper, and have consequently interpreted protest by the independents as a desperate counter-attack against the emergence of a society based on mass production and mass consumption. In Store Wars David Monod counters that myth by showing that the rate of small-business growth in retailing remained relatively constant into the 1930s despite rising competition by the mass marketers." "Monod finds that independent retailing, rather than being destroyed by modernity, was transformed by it, as the success of small-business people came to depend on the store owners' ability to adapt to the demands of an economy increasingly predicated on 'bigness.' Shopkeepers had to modernize their stores, improve their accounting, retreat from open-book credit, develop closer relations with their suppliers, and depend more on manufacturers for advertising, pricing, and promotion. Monod describes the profound impact of this adaptation on retail unity, on small-business values, and on shopkeepers' political and associational activities, and reveals how trade associations were used by 'progressive' merchants to fight for trade reforms that hurt marginal competitors."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Author: Brandon Mull
Publisher: Simon and Schuster
ISBN: 1481411195
Category : Juvenile Fiction
Languages : en
Pages : 400

View

Book Description
When fifth-graders Nate, Summer, Trevor, and Pigeon meet the new candy store owner Mrs. White, she gives them magical candy that endows them with super powers, but soon they find that along with these benefits are dangerous consequences.

Author: Brandon Mull
Publisher: Simon and Schuster
ISBN: 1481411209
Category : Juvenile Fiction
Languages : en
Pages : 432

View

Book Description
Nate and his friends think the new Arcadeland, where tickets can earn jets, tanks, subs, and race cars, is totally cool, until they learn that the arcade owner is hiding a secret.

Author: Judith Corstjens
Publisher: Wiley
ISBN: 9780471987659
Category : Business & Economics
Languages : en
Pages : 314

View

Book Description
Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. "Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide." Martin Boase, Chairman, Omicom UK plc "The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality." Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc "Marcel and Judy have brought to bear their intellectual prowess and institutional knowledge to provide an enlightening view of issues in modern retailing. A book full of thought-provoking ideas for academics and practitioners alike." Rajiv Lal, Professor of Marketing, Stanford University

Author: Mike Mesterton-Gibbons
Publisher: American Mathematical Soc.
ISBN: 0821819291
Category : Mathematics
Languages : en
Pages : 394

View

Book Description
This is an introduction to game theory and applications with an emphasis on self-discovery from the perspective of a mathematical modeller. The book deals in a unified manner with the central concepts of both classical and evolutionary game theory. The key ideas are illustrated throughout by a wide variety of well-chosen examples of both human and non-human behavior, including car pooling, price fixing, food sharing, sex allocation and competition for territories or oviposition sites. There are numerous exercises with solutions.

Author: Steve Penfold
Publisher: University of Toronto Press
ISBN: 144262924X
Category : Business & Economics
Languages : en
Pages : 253

View

Book Description
A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce. By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic" - a visual and narrative mix of meticulous organization and whimsical style- and its influence on parade traditions. Steve Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list.

Author: Mike Mesterton-Gibbons
Publisher: American Mathematical Soc.
ISBN: 1470450291
Category : Game theory
Languages : en
Pages : 395

View

Book Description
This book introduces game theory and its applications from an applied mathematician's perspective, systematically developing tools and concepts for game-theoretic modelling in the life and social sciences. Filled with down-to-earth examples of strategic behavior in humans and other animals, the book presents a unified account of the central ideas of both classical and evolutionary game theory. Unlike many books on game theory, which focus on mathematical and recreational aspects of the subject, this book emphasizes using games to answer questions of current scientific interest. In the present third edition, the author has added substantial new material on evolutionarily stable strategies and their use in behavioral ecology. The only prerequisites are calculus and some exposure to matrix algebra, probability, and differential equations.

Author: Neil Wrigley
Publisher: Routledge
ISBN: 1134638337
Category : Science
Languages : en
Pages : 330

View

Book Description
Reading Retail captures contemporary debates on the geography of retailing and consumption spaces. It is constructed around a series of 'readings' from key works, and is designed to encourage readers to develop a sense of engagement with the rapidly evolving debates in this field. More than 60 edited readings are integrated into the text, providing a guided route map through the literature and into the study of the geographies of retailing and consumption. The volume also introduces readers to the exciting and interdisciplinary developments unfolding in the 'new retail geography', drawing on up-to-the-minute research material from areas ranging from anthropology to business studies, and tackling issues as diverse as retail internationalization and e-commerce. Reading Retail is unique in bringing together a huge range of perspectives on retailing and consumption spaces and will provide a key source text for students in this field.