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Author: Neil Wrigley Publisher: Routledge ISBN: 1317567730 Category : Business & Economics Languages : en Pages : 287
Book Description
This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.
Author: Neil Wrigley Publisher: Routledge ISBN: 1317567730 Category : Business & Economics Languages : en Pages : 287
Book Description
This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.
Author: Neil Wrigley Publisher: Routledge ISBN: 1317567749 Category : Business & Economics Languages : en Pages : 379
Book Description
This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.
Author: Shuguang Wang Publisher: Routledge ISBN: 1000073270 Category : Business & Economics Languages : en Pages : 255
Book Description
The retail sector is an integral part of a national economy. From the political economy perspective, all consumer goods have surplus values locked up in them; the surplus values are not realized until the consumer goods are purchased by consumers through various distribution channels. As such, retailing is the essential link between production and consumption. The success of a retail business depends on two general factors: the location of the retail outlet, and management of the business. Both factors are equally important. If the business is located in the wrong place with the wrong customer base, it will not generate expected sales. Similarly, if the business is poorly managed and operated, it will not perform well even if the location is right. Influenced by both traditional and new location theories, Retail Geography is conceptualized and organized using the retail planning process as the framework. The technical and methodological chapters help guide the reader with detailed descriptions of the techniques and are supported with practical examples to reflect the latest software development. Retail Geography provides a state-of-the-art summary and will act as a core textbook for undergraduate and graduate students of economic geography interested in specializing in retail and business geography. The practical examples also make it a valuable handbook for practitioners in the field, as well as students of retail management and commercial real estate management.
Author: Larry O'Brien Publisher: Routledge ISBN: 1136245790 Category : Business & Economics Languages : en Pages : 196
Book Description
This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists. First published 1991.
Author: Larry O'Brien Publisher: Routledge ISBN: 0415540402 Category : Business & Economics Languages : en Pages : 196
Book Description
This textbook provides an up-to-date, comprehensive and fully integrated treatment of retailing as a) and industry, b) a force shaping social attitudes and contemporary culture, and c) a force for change in modern townscapes. Unlike other texts which focus on specific topics, this book provides a treatment of retailing which will appeal to geographers, economists, planners and social scientists. First published 1991.
Author: Carlos Garrocho Publisher: El Colegio Mexiquense ISBN: 6078509322 Category : Social Science Languages : en Pages : 242
Book Description
Por primera vez se reúnen, en una publicación, los principales exponentes de la geografía contemporánea, como Brian J. L. Berry, Neil Wrigley, Richard Shearmur, Luc Anselin y Jim Simmons con el objetivo de analizar el pasado, presente y futuro de la geografía aplicada a las actividades comerciales y de servicios. Participan también destacados estudiosos mexicanos como Carlos Garrocho, José Antonio Álvarez Lobato, Tania Chávez y Zochitl Flores quienes abordan el contexto de las estructuras urbanas, vinculados a los avances en el análisis espacial, orientados a las actividades terciarias en el espacio intra-urbano, particularmente en ciudades mexicanas. Los autores analizan casos de estudio con el objetivo de explorar el futuro de la geografía comercial dentro de las ciudades, centrando su atención en las actividades terciarias. Además, el trabajo muestra que en realidad no parece haber un consenso hacia el significado de la geografía comercial. Los autores señalan que los usos del término clúster se refieren a empresas aglomeradas terciarias y destacan que un clúster es la colocación de las entidades económicas independientes relacionadas de alguna manera, pero no están obligados por un solo propietario o administración específica, junto con la proximidad a los mercados de trabajo, el acceso a los clientes y los proveedores, reducir los costos de búsqueda de los consumidores, el seguimiento de los competidores, la disponibilidad de infraestructura y tierras a utilizar, la planificación, etcétera.
Author: Gary Akehurst Publisher: Routledge ISBN: 1136305114 Category : History Languages : en Pages : 254
Book Description
First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.
Author: Neil Wrigley
Author: Neil Wrigley
Author: Neil Wrigley
Author: 
Author: Neil Wrigley
Author: A. M. Findlay
Author: Shuguang Wang
Author: Larry O'Brien
Author: Larry O'Brien
Author: Carlos Garrocho
Author: Gary Akehurst