Author:
Publisher:
ISBN:
Category : Steel
Languages : en
Pages : 56
Book Description
Steelways
The Voice of Business
Author: Karen S. Miller
Publisher: Univ of North Carolina Press
ISBN: 0807866946
Category : Business & Economics
Languages : en
Pages : 278
Book Description
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.
Publisher: Univ of North Carolina Press
ISBN: 0807866946
Category : Business & Economics
Languages : en
Pages : 278
Book Description
In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.
World Geography
Author: Loyal Durand
Publisher:
ISBN:
Category : Geography
Languages : en
Pages : 466
Book Description
Publisher:
ISBN:
Category : Geography
Languages : en
Pages : 466
Book Description
Industrial Marketing
Year Book
Author: American Iron and Steel Institute
Publisher:
ISBN:
Category : Iron industry and trade
Languages : en
Pages : 296
Book Description
Publisher:
ISBN:
Category : Iron industry and trade
Languages : en
Pages : 296
Book Description
Baltimore and Ohio Employes Magazine
Building Trade Directory of Materials, Products and Epuiqment [sic] SfB-Aal UDC-058.7(54):69, 1964
Author: National Buildings Organisation (India)
Publisher:
ISBN:
Category : Building materials industry
Languages : en
Pages : 202
Book Description
Publisher:
ISBN:
Category : Building materials industry
Languages : en
Pages : 202
Book Description
Yearbook of the American Iron and Steel Institute
Author: American Iron and Steel Institute
Publisher:
ISBN:
Category : Iron industry and trade
Languages : en
Pages : 388
Book Description
Publisher:
ISBN:
Category : Iron industry and trade
Languages : en
Pages : 388
Book Description
The Urban Establishment
Author: Frederic Cople Jaher
Publisher: University of Illinois Press
ISBN: 9780252009327
Category : Social Science
Languages : en
Pages : 798
Book Description
Publisher: University of Illinois Press
ISBN: 9780252009327
Category : Social Science
Languages : en
Pages : 798
Book Description
The Yankee Road
Author: James D. McNiven
Publisher: Wheatmark, Inc.
ISBN: 1627871411
Category : History
Languages : en
Pages : 579
Book Description
Publisher: Wheatmark, Inc.
ISBN: 1627871411
Category : History
Languages : en
Pages : 579
Book Description