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Statistical Persuasion

Statistical Persuasion PDF Author: Robert W. Pearson
Publisher: SAGE
ISBN: 1412974968
Category : Social Science
Languages : en
Pages : 425

Book Description
This text helps readers understand how to collect, manage, evaluate, and analyze data. It also provides guidelines for the presentation of analysis, especially for nonacademic audiences without training in statistical analysis. These guidelines help ensure that statistics and graphical displays tell the story that analysts want to convey while protecting their analysis from methodological criticism. Author Robert Pearson focuses attention on the conceptual understanding of statistics, while referring (sparingly) to specific formulas when they help reveal a conceptual point about the statistics. Key Features · Combines a concern for the design, collection, measurement, and the management of data with its analysis and presentation · Provides examples and data concerning real world problems in education, crime, government performance, and other policy arenas · Clearly demonstrates the steps used to generate the appropriate statistics and graphs in Excel and SPSS and then provides exercises to replicate and elaborate on these examples This book and its supporting materials are ideally suited for graduate students in professional degree programs in public policy, education, social work, criminology, urban planning, and related schools as well as advanced undergraduates in these fields. The book's explanations, descriptions, illustrations, and step-by-step exercises create the skills and knowledge required of a policy analyst, advisor, consultant or the elected or appointed public official or nonprofit officer who wants to be better able to interpret and evaluate others' applied social research. Its data sets, solutions sets, instructors' manual, lecture slides, and student workbook provide instructors with a complete and fully integrated instructional package.

Statistical Persuasion

Statistical Persuasion PDF Author: Robert W. Pearson
Publisher: SAGE
ISBN: 1412974968
Category : Social Science
Languages : en
Pages : 425

Book Description
This text helps readers understand how to collect, manage, evaluate, and analyze data. It also provides guidelines for the presentation of analysis, especially for nonacademic audiences without training in statistical analysis. These guidelines help ensure that statistics and graphical displays tell the story that analysts want to convey while protecting their analysis from methodological criticism. Author Robert Pearson focuses attention on the conceptual understanding of statistics, while referring (sparingly) to specific formulas when they help reveal a conceptual point about the statistics. Key Features · Combines a concern for the design, collection, measurement, and the management of data with its analysis and presentation · Provides examples and data concerning real world problems in education, crime, government performance, and other policy arenas · Clearly demonstrates the steps used to generate the appropriate statistics and graphs in Excel and SPSS and then provides exercises to replicate and elaborate on these examples This book and its supporting materials are ideally suited for graduate students in professional degree programs in public policy, education, social work, criminology, urban planning, and related schools as well as advanced undergraduates in these fields. The book's explanations, descriptions, illustrations, and step-by-step exercises create the skills and knowledge required of a policy analyst, advisor, consultant or the elected or appointed public official or nonprofit officer who wants to be better able to interpret and evaluate others' applied social research. Its data sets, solutions sets, instructors' manual, lecture slides, and student workbook provide instructors with a complete and fully integrated instructional package.

Studyguide for Statistical Persuasion by Pearson, Robert W., ISBN 9781412974967

Studyguide for Statistical Persuasion by Pearson, Robert W., ISBN 9781412974967 PDF Author: Cram101 Textbook Reviews
Publisher: Cram101
ISBN: 9781497022010
Category :
Languages : en
Pages : 250

Book Description
Never HIGHLIGHT a Book Again! Includes all testable terms, concepts, persons, places, and events. Cram101 Just the FACTS101 studyguides gives all of the outlines, highlights, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanies: 9781412974967. This item is printed on demand.

Behavioral Statistics

Behavioral Statistics PDF Author: Donald V. Huard
Publisher: Kendall/Hunt Publishing Company
ISBN: 9780840374080
Category : Social sciences
Languages : en
Pages : 112

Book Description


A Comparison of the Persuasive Effectiveness of Online Statistics- Vs. Story-embedded Health Information

A Comparison of the Persuasive Effectiveness of Online Statistics- Vs. Story-embedded Health Information PDF Author: Chin-I. Wang
Publisher:
ISBN:
Category :
Languages : en
Pages : 126

Book Description


Annual Report on the Statistics of Labor

Annual Report on the Statistics of Labor PDF Author: Massachusetts. Bureau of Statistics
Publisher:
ISBN:
Category : Labor
Languages : en
Pages : 700

Book Description


Communication Research Statistics

Communication Research Statistics PDF Author: John C. Reinard
Publisher: SAGE
ISBN: 9780761929871
Category : Language Arts & Disciplines
Languages : en
Pages : 604

Book Description
Written in an accessible style using simple and direct language this guide takes students through the statistics actually used in most empirical research in communication and the social sciences. The text also includes a full set of data analysis instructions based on SPSS 12 and Excel.

Persuasion

Persuasion PDF Author: Daniel J. O'Keefe
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 280

Book Description
This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O'Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples. Copyright © Libri GmbH. All rights reserved.

Computer-mediated Persuasion in Online Reviews

Computer-mediated Persuasion in Online Reviews PDF Author: Seoyeon Hong
Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 160

Book Description


Persuading with Data

Persuading with Data PDF Author: Miro Kazakoff
Publisher: MIT Press
ISBN: 0262368188
Category : Business & Economics
Languages : en
Pages : 263

Book Description
An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.

Influence

Influence PDF Author: Robert B. Cialdini
Publisher: Pearson Scott Foresman
ISBN:
Category : Business & Economics
Languages : en
Pages : 434

Book Description
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.