Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 672
Book Description
Standard Media-market Service
Author: Domestic Commerce
Author: United States. Bureau of Foreign and Domestic CommercePublisher:
ISBN:
Category : Commerce
Languages : en
Pages : 656
Book Description
Plunkett's Advertising & Branding Industry Almanac 2007: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
Author: Plunkett Research LtdPublisher: Plunkett Research, Ltd.
ISBN: 1593920814
Category : Business & Economics
Languages : en
Pages : 555
Book Description
A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes profiles of advertising and branding industry firms, which provides addresses and phone numbers.
Plunkett's Advertising & Branding Industry Almanac 2008: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies
Author: Plunkett Research LtdPublisher: Plunkett Research, Ltd.
ISBN: 1593921098
Category : Business & Economics
Languages : en
Pages : 549
Book Description
Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and public relations to paid search inclusion. This book also covers trends in such areas as advertising agencies, marketing consultants, online advertising, branding strategies, and more.
The Market Data Book
Author: Plunkett's E-Commerce & Internet Business Almanac 2008: E-Commerce & Internet Business Industry Market Research, Statistics, Trends & Leading Companie
Author: Plunkett Research LtdPublisher: Plunkett Research, Ltd.
ISBN: 1593921055
Category : Computers
Languages : en
Pages : 622
Book Description
This new almanac will be your ready-reference guide to the E-Commerce & Internet Business worldwide! In one carefully-researched volume, you'll get all of the data you need on E-Commerce & Internet Industries, including: complete E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; bricks & clicks and other online retailing strategies; emerging e-commerce technologies; Internet and World Wide Web usage trends; PLUS, in-depth profiles of over 400 E-Commerce & Internet companies: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the E-Commerce Business, from online retailers, to manufacturers of software and equipment for Internet communications, to Internet services providers and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax, and much more. This innovative book offers unique information, all indexed and cross-indexed. Our industry analysis section covers business to consumer, business to business, online financial services, and technologies as well as Internet access and usage trends. The book includes numerous statistical tables covering such topics as e-commerce revenues, access trends, global Internet users, etc. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
Telecommunications Update
Author: Treasury and General Government Appropriations for Fiscal Year 2003
Author: United States. Congress. Senate. Committee on Appropriations. Subcommittee on Treasury and General GovernmentPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 352
Book Description
Author: Publisher: Information Gatekeepers Inc
ISBN:
Category :
Languages : en
Pages : 18
Book Description
Media Ownership in Africa in the Digital Age
Author: Winston ManoPublisher: Taylor & Francis
ISBN: 1000713563
Category : Social Science
Languages : en
Pages : 287
Book Description
Who owns the media and communications in Africa today and with what implications? The book elegantly answers this urgent question by unpacking multiple dimensions of media ownership through rare and authoritative perspectives, including both historical and contemporary digital developments. It traces the evolving forms of ownership of media and communications in specific African contexts, showing how they interact with broader changes in and outside the continent. The book also shows how Big Techs, such as Meta (formerly known as Facebook), are involved in a scramble for Africa’s digital ecosystem and how their advance brings both opportunities and concerns about ownership and control. The chapters analyse evolving forms of ownership and their implications on media concentration and democracy across Africa. The book offers a nuanced account of how media ownership structures are in some instances captured with an ever-growing and complex ecosystem that also has new opportunities for public interest media. Offering a significant representation of the trends and diversity of existing media systems, the book goes beyond the postcolonial geographical divisions of North and Sub-Saharan Africa to highlight common patterns and significant similarities and differences of communications ownerships between and within African countries. The contributors expose media and communications ownership patterns in Africa that are centralised and yet decentralising and in some cases, battling, resurging and globalising.