Author: Publisher:
ISBN:
Category : Advertisers
Languages : en
Pages : 760
Book Description
Standard Directory of Advertisers
Author: Standard Directory of Advertising Agencies
Author: National Register PublishingPublisher:
ISBN: 9780872172982
Category : Advertising
Languages : en
Pages : 1399
Book Description
Whether you need to check out the competition, recruit top personnel, or find a new agency or vendor, the Standard Directory of Advertising Agencies "TM" gives you an inside advantage into the busy world of advertising. The new, 1999 edition profiles nearly 10,000 agencies and over 21,000 key executives. With 160 new listings -- including categories for Children's Market and Senior's Market -- the Agency Red Book "TM" gives you complete coverage on the entire advertising industry.
The Directory of Business Information Resources, 1999
Author: Laura MarsPublisher:
ISBN: 9781891482144
Category : Business & Economics
Languages : en
Pages : 1688
Book Description
The Advertising Age Encyclopedia of Advertising
Author: John McDonoughPublisher: Routledge
ISBN: 1135949131
Category : Business & Economics
Languages : en
Pages : 4291
Book Description
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Author: Charles H. NoblePublisher: Springer
ISBN: 3319130781
Category : Business & Economics
Languages : en
Pages : 462
Book Description
This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Evidence-Based Practice Manual
Author: Albert R. RobertsPublisher: Oxford University Press
ISBN: 0195165004
Category : Medical
Languages : en
Pages : 1079
Book Description
"This book provides an interdisciplinary approach summarising the key elements, issues, concepts, and procedures in developing and applying evidence-based practice. Discussions include programme evaluation, quality and operational improvement strategies, research grant applications, utilising statistical procedures, and more."--
Standard Directory of Advertisers, 2001
Author: National Register PublishingPublisher: National Register
ISBN: 9780872173460
Category : Reference
Languages : en
Pages :
Book Description
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