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Author: Susan Wilner Golden Publisher: Harvard Business Press ISBN: 163369948X Category : Business & Economics Languages : en Pages : 262
Book Description
The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
Author: Susan Wilner Golden Publisher: Harvard Business Press ISBN: 163369948X Category : Business & Economics Languages : en Pages : 262
Book Description
The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.
Author: Lynda Gratton Publisher: Bloomsbury Publishing ISBN: 152662284X Category : Self-Help Languages : en Pages : 298
Book Description
What will your 100-year life look like? A new edition of the international bestseller, featuring a new preface 'Brilliant, timely, original, well written and utterly terrifying' Niall Ferguson Does the thought of working for 60 or 70 years fill you with dread? Or can you see the potential for a more stimulating future as a result of having so much extra time? Many of us have been raised on the traditional notion of a three-stage approach to our working lives: education, followed by work and then retirement. But this well-established pathway is already beginning to collapse – life expectancy is rising, final-salary pensions are vanishing, and increasing numbers of people are juggling multiple careers. Whether you are 18, 45 or 60, you will need to do things very differently from previous generations and learn to structure your life in completely new ways. The 100-Year Life is here to help. Drawing on the unique pairing of their experience in psychology and economics, Lynda Gratton and Andrew J. Scott offer a broad-ranging analysis as well as a raft of solutions, showing how to rethink your finances, your education, your career and your relationships and create a fulfilling 100-year life. · How can you fashion a career and life path that defines you and your values and creates a shifting balance between work and leisure? · What are the most effective ways of boosting your physical and mental health over a longer and more dynamic lifespan? · How can you make the most of your intangible assets – such as family and friends – as you build a productive, longer life? · In a multiple-stage life how can you learn to make the transitions that will be so crucial and experiment with new ways of living, working and learning? Shortlisted for the FT/McKinsey Business Book of the Year Award and featuring a new preface, The 100-Year Life is a wake-up call that describes what to expect and considers the choices and options that you will face. It is also fundamentally a call to action for individuals, politicians, firms and governments and offers the clearest demonstration that a 100-year life can be a wonderful and inspiring one.
Author: Joseph F. Coughlin Publisher: PublicAffairs ISBN: 1610396650 Category : Business & Economics Languages : en Pages : 330
Book Description
Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F. Coughlin has been busting myths about aging with groundbreaking multidisciplinary research into what older people actually want -- not what conventional wisdom suggests they need. In The Longevity Economy, Coughlin provides the framing and insight business leaders need to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing. Coughlin provides deep insight into a population that consistently defies expectations: people who, through their continued personal and professional ambition, desire for experience, and quest for self-actualization, are building a striking, unheralded vision of longer life that very few in business fully understand. His focus on women -- they outnumber men, control household spending and finances, and are leading the charge toward tomorrow's creative new narrative of later life -- is especially illuminating. Coughlin pinpoints the gap between myth and reality and then shows businesses how to bridge it. As the demographics of global aging transform and accelerate, it is now critical to build a new understanding of the shifting physiological, cognitive, social, family, and psychological realities of the longevity economy.
Author: Ashton Applewhite Publisher: Celadon Books ISBN: 1250297249 Category : Self-Help Languages : en Pages : 302
Book Description
Author, activist, and TED speaker Ashton Applewhite has written a rousing manifesto calling for an end to discrimination and prejudice on the basis of age. In our youth obsessed culture, we’re bombarded by media images and messages about the despairs and declines of our later years. Beauty and pharmaceutical companies work overtime to convince people to purchase products that will retain their youthful appearance and vitality. Wrinkles are embarrassing. Gray hair should be colored and bald heads covered with implants. Older minds and bodies are too frail to keep up with the pace of the modern working world and olders should just step aside for the new generation. Ashton Applewhite once held these beliefs too until she realized where this prejudice comes from and the damage it does. Lively, funny, and deeply researched, This Chair Rocks traces her journey from apprehensive boomer to pro-aging radical, and in the process debunks myth after myth about late life. Explaining the roots of ageism in history and how it divides and debases, Applewhite examines how ageist stereotypes cripple the way our brains and bodies function, looks at ageism in the workplace and the bedroom, exposes the cost of the all-American myth of independence, critiques the portrayal of elders as burdens to society, describes what an all-age-friendly world would look like, and offers a rousing call to action. It’s time to create a world of age equality by making discrimination on the basis of age as unacceptable as any other kind of bias. Whether you’re older or hoping to get there, this book will shake you by the shoulders, cheer you up, make you mad, and change the way you see the rest of your life. Age pride! “Wow. This book totally rocks. It arrived on a day when I was in deep confusion and sadness about my age. Everything about it, from my invisibility to my neck. Within four or five wise, passionate pages, I had found insight, illumination, and inspiration. I never use the word empower, but this book has empowered me.” —Anne Lamott, New York Times bestselling author
Author: Holly Goldberg Sloan Publisher: Penguin ISBN: 0147512808 Category : Juvenile Fiction Languages : en Pages : 289
Book Description
Fans of E.B. White and Dick King-Smith will adore this heartwarming and funny animal adventure by the award-winning author of New York Times Bestseller Counting by 7s Mama has trained up her baby possums in the ways of their breed, and now it’s time for all of them—even little Appleblossom—to make their way in the world. Appleblossom knows the rules: she must never be seen during the day, and she must avoid cars, humans, and the dreaded hairies (sometimes known as dogs). Even so, Appleblossom decides to spy on a human family—and accidentally falls down their chimney! The curious Appleblossom, her faithful brothers—who launch a hilarious rescue mission—and even the little girl in the house have no idea how fascinating the big world can be. But they're about to find out! With dynamic illustrations, a tight-knit family, and a glimpse at the world from a charming little marsupial's point of view, this cozy animal story is a perfect read-aloud and a classic in the making.
Author: Gabriel Bump Publisher: Algonquin Books ISBN: 1643750224 Category : Fiction Languages : en Pages : 267
Book Description
A New York Times Book Review Notable Book of 2020 Winner of the Ernest J. Gaines Award for Literary Excellence “A comically dark coming-of-age story about growing up on the South Side of Chicago, but it’s also social commentary at its finest, woven seamlessly into the work . . . Bump’s meditation on belonging and not belonging, where or with whom, how love is a way home no matter where you are, is handled so beautifully that you don’t know he’s hypnotized you until he’s done.” —Tommy Orange, The New York Times Book Review In this alternately witty and heartbreaking debut novel, Gabriel Bump gives us an unforgettable protagonist, Claude McKay Love. Claude isn’t dangerous or brilliant—he’s an average kid coping with abandonment, violence, riots, failed love, and societal pressures as he steers his way past the signposts of youth: childhood friendships, basketball tryouts, first love, first heartbreak, picking a college, moving away from home. Claude just wants a place where he can fit. As a young black man born on the South Side of Chicago, he is raised by his civil rights–era grandmother, who tries to shape him into a principled actor for change; yet when riots consume his neighborhood, he hesitates to take sides, unwilling to let race define his life. He decides to escape Chicago for another place, to go to college, to find a new identity, to leave the pressure cooker of his hometown behind. But as he discovers, he cannot; there is no safe haven for a young black man in this time and place called America. Percolating with fierceness and originality, attuned to the ironies inherent in our twenty-first-century landscape, Everywhere You Don’t Belong marks the arrival of a brilliant young talent.
Author: Andrew Shryock Publisher: Stanford University Press ISBN: 9780804750073 Category : Social Science Languages : en Pages : 372
Book Description
In 'Off Stage/On Display', ten scholars with diverse geographical, theoretical and topical interests take a close, critical look at the vexed relationship between public identities and the intimate spheres in which they are made.
Author: Keren Etkin Publisher: ISBN: 9781637307069 Category : Languages : en Pages : 218
Book Description
Have you ever thought about what your life may be like as you grow older, and what technology will be available to you at that time? In The AgeTech Revolution, Keren Etkin takes you on a journey to explore what the intersection of tech and aging looks like today. This book explores the changing face of aging in the 21st century, through the lens of the fast-paced digital transformation our society is going through. It goes into challenges of aging that are currently being tackled by technology - using the real-life stories of tech entrepreneurs and older adults. Etkin also provides a glimpse into the future, and what agetech could be like five, ten, fifteen years down the road. We have a unique, once-in-a-lifetime opportunity to impact the experience of living as an older adult in this world, using technology. The AgeTech Revolution provides us with the data and perspective necessary to change our tech landscape and to create a world that is more inclusive and supportive of older adults.
Author: Florence Henderson Publisher: Center Street ISBN: 1455504912 Category : Biography & Autobiography Languages : en Pages : 212
Book Description
For millions of people around the world, Carol Brady is synonymous with motherhood, but growing up as the youngest of ten children in rural Indiana in the aftermath of the Great Depression, Florence Henderson lived a life quite different from that of the quintessential TV mom she later played on television. Florence's father was a dirt-poor tobacco tenant farmer who was nearly fifty years old when he married Florence's twenty-five-year-old mother, and was nearly seventy when Florence was born. Florence's childhood was full of deprivation and abandonment. Her father was an alcoholic at a time when there was no rehab or help for the disease. Their home rarely had electricity or running water. When she was twelve, Florence's mother left the family to work in Cleveland and never returned. Florence opens up about her childhood, as well as the challenges she's faced as an adult, including stage fright, postpartum depression, her extramarital affairs, divorce, her hearing loss, and heart problems. She writes with honesty and wisdom of how her faith and ability to survive has brought her through rough times to a life of profound joy and purpose.
Author: Margaret Morganroth Gullette Publisher: University of Chicago Press ISBN: 0226310620 Category : Psychology Languages : en Pages : 278
Book Description
Americans enjoy longer lives and better health, yet we are becoming increasingly obsessed with trying to stay young. What drives the fear of turning 30, the boom in anti-aging products, the wars between generations? What men and women of all ages have in common is that we are being insidiously aged by the culture in which we live. In this illuminating book, Margaret Morganroth Gullette reveals that aging doesn't start in our chromosomes, but in midlife downsizing, the erosion of workplace seniority, threats to Social Security, or media portrayals of "aging Xers" and "greedy" Baby Boomers. To combat the forces aging us prematurely, Gullette invites us to change our attitudes, our life storytelling, and our society. Part intimate autobiography, part startling cultural expose, this book does for age what gender and race studies have done for their categories. Aged by Culture is an impassioned manifesto against the pernicious ideologies that steal hope from every stage of our lives.
Author: Susan Wilner Golden
Author: Susan Wilner Golden
Author: Lynda Gratton
Author: Joseph F. Coughlin
Author: Ashton Applewhite
Author: Holly Goldberg Sloan
Author: Gabriel Bump
Author: Andrew Shryock
Author: Keren Etkin
Author: Florence Henderson
Author: Margaret Morganroth Gullette