Author: Albert T. PerkinsPublisher:
ISBN:
Category : Business ethics
Languages : en
Pages : 44
Book Description
Sportsmanship in Business and Public Life
Author: Albert T. PerkinsPublisher:
ISBN:
Category : Business ethics
Languages : en
Pages : 44
Book Description
Bulletin
Author: University of Missouri at RollaPublisher:
ISBN:
Category : Mines and mineral resources
Languages : en
Pages : 136
Book Description
The United States Catalog
Author: Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 2188
Book Description
The Chemical News and Journal of Industrial Science
Author: Chemical News and Journal of Industrial Science
Author: Chemical News and Journal of Physical Science
Author: William CrookesPublisher:
ISBN:
Category : Chemistry
Languages : en
Pages : 858
Book Description
The Chemical News
Author: The Moral Background
Author: Gabriel AbendPublisher: Princeton University Press
ISBN: 0691171122
Category : Business & Economics
Languages : en
Pages : 413
Book Description
In recent years, many disciplines have become interested in the scientific study of morality. However, a conceptual framework for this work is still lacking. In The Moral Background, Gabriel Abend develops just such a framework and uses it to investigate the history of business ethics in the United States from the 1850s to the 1930s. According to Abend, morality consists of three levels: moral and immoral behavior, or the behavioral level; moral understandings and norms, or the normative level; and the moral background, which includes what moral concepts exist in a society, what moral methods can be used, what reasons can be given, and what objects can be morally evaluated at all. This background underlies the behavioral and normative levels; it supports, facilitates, and enables them. Through this perspective, Abend historically examines the work of numerous business ethicists and organizations—such as Protestant ministers, business associations, and business schools—and identifies two types of moral background. "Standards of Practice" is characterized by its scientific worldview, moral relativism, and emphasis on individuals' actions and decisions. The "Christian Merchant" type is characterized by its Christian worldview, moral objectivism, and conception of a person's life as a unity. The Moral Background offers both an original account of the history of business ethics and a novel framework for understanding and investigating morality in general.
Strategy for Winning
Author: Carl MaysSports Public Relations
Author: Jacquie L′EtangPublisher: SAGE
ISBN: 1446296768
Category : Business & Economics
Languages : en
Pages : 217
Book Description
Recognizing and emphasizing business and sociocultural influences, this is a timely and unique examination of public relations in the sport industry. Along with providing a broad and well-researched theoretical foundation, L’Etang embeds throughout the text relevant examples and strategic applications of Sports PR in practice. - Paul M. Pedersen, Indiana University "A cleverly integrated and dynamic text, Sports Public Relations offers incisive PR guidance for navigating sport’s vast industrial scale, intractable social impact, turbulent political arena, and insatiable entertainment appetite. This cutting-edge text tackles the sport mediascape with originality and poise, ensuring it will quickly become a must-read for any PR-savvy sport marketer." - Aaron Smith, RMIT University Sport is one of the world′s major businesses but it is also entertainment, celebrity, fandom and social cohesion, forming a central aspect of culture and communication. Public relations is part of the process at all levels, whether handling major sponsorship and media rights deals, events, promoting stars or increasing participation. This book: Explains how PR issues arise for sport and sports business and how PR approaches and thinking may be used to solve them. Shows how and when the sports industry needs PR experts. Explores the connection between strategy and communication as they apply to sport and PR. Teaches students strategic and critical thinking essential for PR work. Sports Public Relations is an essential guide for students in PR, sport studies, sport marketing and sport communication.