Sports Sponsor Factbook PDF Download

Author:
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 928

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Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 396

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Author: Michael P. Lane
Publisher:
ISBN:
Category : Corporate sponsorship
Languages : en
Pages : 403

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Author: United States Olympic Committee
Publisher:
ISBN:
Category : Athletes
Languages : en
Pages :

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Author:
Publisher:
ISBN:
Category : Sports
Languages : en
Pages : 1378

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Author: John A. Fortunato
Publisher: McFarland
ISBN: 0786474319
Category : Sports & Recreation
Languages : en
Pages : 227

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Book Description
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.

Author: Alain Ferrand
Publisher: Routledge
ISBN: 1134145292
Category : Business & Economics
Languages : en
Pages : 289

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Book Description
This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers

Author: Norm O’Reilly
Publisher: Routledge
ISBN: 1000477711
Category : Sports & Recreation
Languages : en
Pages : 100

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Book Description
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.

Author: Lisa Pike Masteralexis
Publisher: Jones & Bartlett Learning
ISBN: 0763749583
Category : Sports & Recreation
Languages : en
Pages : 543

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Book Description
"Updated and expanded, Principles and Practice of Sport Management, Third Edition offers a comprehensive introduction to the sport management industry. From the basic knowledge and skill sets of a sport manager to the current trends and issues of the sport management industry, this text provides the foundation for students as they study and prepare for a variety of sport management careers. Many well-known sport industry professionals contribute chapters that show students how to apply their new knowledge and skills. These experts provide firsthand advice on sport industry segments ranging from high school to the international arena. Students gain a solid understanding of sport management structures and learn to apply principles such as sport ethics to the many segments and support systems of the industry."--Book Jacket.

Author: George H. Sage
Publisher: Routledge
ISBN: 1317258819
Category : Social Science
Languages : en
Pages : 289

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Book Description
Sport is enjoyed by millions of people across the world, and both watching and playing sport constitutes a major part of modern leisure time. But sport is also a huge worldwide industry. In Globalizing Sport, George Sage invites readers to explore a deeper understanding of the global dynamics of sport - not only competitions but of the big businesses of money, media coverage, athletic apparel and more. He shows how phenomena such as migration, labour, commerce and politics affect the athletes and the fans, continually reshaping the business and experience of sport. Globalizing Sport puts sport in its political, economic and social context, revealing its connections with businesses, countries, media outlets and education systems.