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Author: Alexander Hübner Publisher: Springer Science & Business Media ISBN: 3642224776 Category : Business & Economics Languages : en Pages : 172
Book Description
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
Author: Alexander Hübner Publisher: Springer Science & Business Media ISBN: 3642224776 Category : Business & Economics Languages : en Pages : 172
Book Description
Retail shelf management means cost-efficiently aligning retail operations with consumer demand. As consumers expect high product availability and low prices, and retailers are constantly increasing product variety and striving towards high service levels, the complexity of managing retail business and its operations is growing enormously. Retailers need to match consumer demand with shelf supply by balancing variety (number of products) and service levels (number of items of a product), and by optimizing demand and profit through carefully calibrated prices. As a result the core strategic decisions a retailer must make involve assortment sizes, shelf space assignment and pricing levels. Rigorous quantitative methods have emerged as the most promising solution to this problem. The individual chapters in this book therefore focus on three areas: (1) combining assortment and shelf space planning, (2) providing efficient decision support systems for practically relevant problem sizes, and (3) integrating inventory and price optimization into shelf management.
Author: Peter S.H. Leeflang Publisher: Springer ISBN: 1493920863 Category : Business & Economics Languages : en Pages : 417
Book Description
This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. Modeling Markets presents a comprehensive overview of the tools and methodologies that managers can use in decision making. It has long been known that even simple models outperform judgments in predicting outcomes in a wide variety of contexts. More complex models potentially provide insights about structural relations not available from casual observations. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models. The most current insights and innovations in quantitative marketing are presented, including in-depth discussion of Bayesian estimation methods. Throughout the book, the authors provide examples and illustrations. This book will be of interest to researchers, analysts, managers and students who want to understand, develop or use models of marketing phenomena.
Author: Peter S.H. Leeflang Publisher: Springer Science & Business Media ISBN: 146154050X Category : Business & Economics Languages : en Pages : 642
Book Description
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been known that simple models usually outperform judgments in predicting outcomes in a wide variety of contexts. For example, models of judgments tend to provide better forecasts of the outcomes than the judgments themselves (because the model eliminates the noise in judgments). And since judgments never fully reflect the complexities of the many forces that influence outcomes, it is easy to see why models of actual outcomes should be very attractive to (marketing) decision makers. Thus, appropriately constructed models can provide insights about structural relations between marketing variables. Since models explicate the relations, both the process of model building and the model that ultimately results can improve the quality of marketing decisions. Managers often use rules of thumb for decisions. For example, a brand manager will have defined a specific set of alternative brands as the competitive set within a product category. Usually this set is based on perceived similarities in brand characteristics, advertising messages, etc. If a new marketing initiative occurs for one of the other brands, the brand manager will have a strong inclination to react. The reaction is partly based on the manager's desire to maintain some competitive parity in the mar keting variables.
Author: Harvey S. Perloff Publisher: Routledge ISBN: 1134001215 Category : Business & Economics Languages : en Pages : 614
Book Description
Classic economic considerations applied to the crucial urban problems of poverty, racial segregation, urban renewal, transportation, and education. Originally published in 1968
Author: Florentin Smarandache Publisher: Infinite Study ISBN: Category : Mathematics Languages : en Pages : 223
Book Description
Neutrosophy as science has inclusive attributes that make possible to extract the contributions of neutral values in the analysis of data sets; it builds a unified field of logic for transdisciplinary studies that transcend the boundaries between natural and social sciences. Neutral philosophy seeks to solve the problems of indeterminacy that appear universally, to reform the current natural or social sciences, with an open methodology to promote innovation. The research products related in this special issue start from the premise that the difficulty is not the complexity of the social environment, but the instrumental obsolescence to observe, interpret and manage that complexity, there are bold approaches and proposals for valid solutions that come to enrich the universe of resolution through the use of neutral methods. In the last year, the use of tools related to neutrosophy and its application to the social sciences, modeling of social phenomena based on simulation agents, problems associated with health, psychology, education, environmental management and sustainability solutions and legal sciences has increased in the events organized by the Asociacion Latinoamericana de Ciencias Neutrosoficas (ALCN in Spanish). The methods of higher incidence are cognitive maps, neutral Iadovs, neutral Delphi, analytical hierarchy process methods, neutral statistics, neutral personality models, among the most significant. In this special issue, there is a predominance of research from Ecuadorian universities, demonstrating how neutrosophy and its methods are consolidated as instruments of analysis, inference and research validation.
Author: Roger White Publisher: MIT Press ISBN: 0262552507 Category : Political Science Languages : en Pages : 354
Book Description
The theory and practice of modeling cities and regions as complex, self-organizing systems, presenting widely used cellular automata-based models, theoretical discussions, and applications. Cities and regions grow (or occasionally decline), and continuously transform themselves as they do so. This book describes the theory and practice of modeling the spatial dynamics of urban growth and transformation. As cities are complex, adaptive, self-organizing systems, the most appropriate modeling framework is one based on the theory of self-organizing systems—an approach already used in such fields as physics and ecology. The book presents a series of models, most of them developed using cellular automata (CA), which are inherently spatial and computationally efficient. It also provides discussions of the theoretical, methodological, and philosophical issues that arise from the models. A case study illustrates the use of these models in urban and regional planning. Finally, the book presents a new, dynamic theory of urban spatial structure that emerges from the models and their applications. The models are primarily land use models, but the more advanced ones also show the dynamics of population and economic activities, and are integrated with models in other domains such as economics, demography, and transportation. The result is a rich and realistic representation of the spatial dynamics of a variety of urban phenomena. The book is unique in its coverage of both the general issues associated with complex self-organizing systems and the specifics of designing and implementing models of such systems.
Author: Kerstin Dautenhahn Publisher: Springer Science & Business Media ISBN: 0306473739 Category : Computers Languages : en Pages : 297
Book Description
Socially situated planning provides one mechanism for improving the social awareness ofagents. Obviously this work isin the preliminary stages and many of the limitation and the relationship to other work could not be addressed in such a short chapter. The chief limitation, of course, is the strong commitment to de?ning social reasoning solely atthe meta-level, which restricts the subtlety of social behavior. Nonetheless, our experience in some real-world military simulation applications suggest that the approach, even in its preliminary state, is adequate to model some social interactions, and certainly extends the sta- of-the art found in traditional training simulation systems. Acknowledgments This research was funded by the Army Research Institute under contract TAPC-ARI-BR References [1] J. Gratch. Emile: Marshalling passions in training and education. In Proceedings of the Fourth International Conference on Autonomous Agents, pages 325–332, New York, 2000. ACM Press. [2] J. Gratch and R. Hill. Continous planning and collaboration for command and control in joint synthetic battlespaces. In Proceedings of the 8th Conference on Computer Generated Forces and Behavioral Representation, Orlando, FL, 1999. [3] B. Grosz and S. Kraus. Collaborative plans for complex group action. Arti?cial Intelli gence, 86(2):269–357, 1996. [4] A. Ortony, G. L. Clore, and A. Collins. The Cognitive Structure of Emotions. Cambridge University Press, 1988. [5] R.W.PewandA.S.Mavor,editors. Modeling Human and Organizational Behavior. National Academy Press, Washington D.C., 1998.
Author: Matthew O. Ward Publisher: CRC Press ISBN: 143986554X Category : Computers Languages : en Pages : 507
Book Description
Visualization is the process of representing data, information, and knowledge in a visual form to support the tasks of exploration, confirmation, presentation, and understanding. This book is designed as a textbook for students, researchers, analysts, professionals, and designers of visualization techniques, tools, and systems. It covers the full s
Author: Alexander Hübner
Author: Alexander Hübner
Author: Peter S.H. Leeflang
Author: Peter S.H. Leeflang
Author: Harvey S. Perloff
Author: Florentin Smarandache
Author: Roger White
Author: Kerstin Dautenhahn
Author: 
Author: Matthew O. Ward
Author: