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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Salli S. Swindell Publisher: ISBN: 1631590871 Category : Art Languages : en Pages : 115
Book Description
Take control of your life with the power of art! These 150 empowering prompts will have you trying new things and seeing the world differently.
Author: Troll Lord Games Publisher: Troll Lord Games ISBN: 9781936822355 Category : Reference Languages : en Pages : 551
Book Description
Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:
Author: Harriet Russell Publisher: Princeton Architectural Press ISBN: 9781616894184 Category : Juvenile Nonfiction Languages : en Pages : 0
Book Description
Do you know that water covers nearly 70 percent of the earth and that nearly 70 percent of the human body is made up of H2O? That more than half of the earth's species live in water? Or that the sea reflects the sky, so is most often blue, but can also appear green, gray, turquoise, or brown, depending on light, algae, or plant life? With its witty pen and ink illustrations, each page of this activity book engages readers of all ages with fun facts about the intricate world of the sea. Readers learn how to fold an origami boat, sketch fantastical fish, and draw daring tattoos on a sailor's arm, while discovering more about the substance that is so essential to our lives that it's sometimes called "Adam's ale."
Author: David Tieck Publisher: iUniverse ISBN: 1491745088 Category : Humor Languages : en Pages : 221
Book Description
With the publication of his Ok, Intriguing: Hell Yeah! Awesomenessous, Australian comedian David Tieck propelled himself face-first into the colorful realms of the less-trodden segments of existence with a seemingly simple mission to improve every aspect of its readers lives. (Hes just that kind of guy.) Because David is a man of his word, your life will now be overflowing with love, happiness, business opportunities, favorite places to buy plastic owls, and secrets to avoiding the hot new trend in pets. Youll even have a better sense of touch, the forgotten sense. (Youre welcome.) You are cordially encouraged to enter Davids world, one that is generously populated by baffling questions, captivating oddities, absurd downright truths, and unobserved actualities. He boils it all down in hilarious, short comic essays about lifes big questions: Whats the coolest thing to go to jail for? Why is carpet so damn awesome? How do you complete a sex goal? Who is the King of Roofs anyway? What the hell are the ants up to? Does your cannon really need scrubbing? Why is that rainbow so sad? Read this bookyou deserve it. Hell, yeah./
Author: Gemma Correll Publisher: Walter Foster Publishing ISBN: 9781633220522 Category : Art Languages : en Pages : 0
Book Description
Combine your love of the great outdoors and doodling with this fun, quirky, and inspirational doodle journal! Designed to appeal to seasoned artists and doodle enthusiasts alike, Doodling for Tree Huggers & Nature Lovers is packed with more than 50 fun and inspirational prompts, doodling exercises, and outdoorsy factoids. With her cute and clever art style, professional illustrator Gemma Correll takes readers on a doodling journal that sparks the imagination and spurs doodlers to explore, experiment, and brainstorm unique ways to doodle their favorite outdoor places and activities. Doodling for Tree Huggers & Nature Lovers combines the allure of a traditional nature journal with witty humor and whimsical doodles, taking doodlers on an adventure that covers everything from camping and conservation to forest animals and plant life--all while encouraging artists and doodle enthusasts to develop their own style and techniques. With its portable format and plenty of open doodling pages, this series is perfect for on-the-go creative types.
Author: Daron Nefcy Publisher: Disney Press ISBN: 9781368020503 Category : Juvenile Fiction Languages : en Pages : 0
Book Description
Ever wondered what's inside The Magic Book of Spells? It contains every spell you've ever seen on the show, plus the history of Mewni, as told by thirteen queens. Each chapter is full of secrets, magic, and notes from Star Butterfly!This fun-packed, full-color jacketed hardcover version of The Magic Book of Spells will give fans of Star Vs the Forces of Evil all the inside information. . . and a chance to meet four never-seen-before queens.Plus, the book jacket doubles as an exclusive Mewberty Wings tarot card poster!
Author: Lisa Regan Publisher: Laurence King Publishing ISBN: 9781780676111 Category : Juvenile Nonfiction Languages : en Pages : 0
Book Description
Do you have some crazy inventions up your sleeve?! This book is jam-packed with Andrew Rae's amazing drawings showing all sorts of real inventions that seem too weird to work. How about a dog umbrella? A submarine that looks like a plane... or even a shark. A swimming machine where you don't get wet? A car wash for people? Someone has even made a device to charge your phone using a hamster! There is plenty of inspiration to get kids' minds going, and plenty of room to add their own crazy inventions to the mix. They can design the best dune buggy ever, create a brand new sweet to share with the world, or even draw their very own Transformer dinosaur! Includes a patent certificate for their very own crazy invention!
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Salli S. Swindell
Author: Troll Lord Games
Author: Harriet Russell
Author: David Tieck
Author: Philip C. Stead
Author: Chris Riddell
Author: Gemma Correll
Author: Daron Nefcy
Author: Lisa Regan