Socialing. Un nuovo equilibrio tra consumatori, imprese e mercati PDF Download

Author: Andrea Farinet
Publisher: FrancoAngeli
ISBN: 8891714569
Category : Business & Economics
Languages : it
Pages : 240

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Book Description
Una panoramica ricca di proposte concrete per uscire dalla crisi attuale. Il Socialing (social + marketing) nasce da un profondo ripensamento della vita economica contemporanea ed è la nuova proposta culturale per migliorare la nostra vita economic

Author: Bernard Cova
Publisher: FrancoAngeli
ISBN: 8891756245
Category : Business & Economics
Languages : it
Pages : 240

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Book Description
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Author: Antonella Carù
Publisher:
ISBN: 9788823832848
Category : Business & Economics
Languages : it
Pages : 182

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Book Description
Esiste davvero un nuovo consumatore post-crisi? L'idea di tratteggiare l'avvento di un nuovo consumatore è tentazione di molti, ma appare riduttiva per capire le trasformazioni del rapporto tra imprese e mercato. Quello che certamente emerge è il ruolo sempre più attivo del consumatore nella produzione delle proprie esperienze di consumo. L'attenzione riconosciuta a questo ruolo si traduce nell'attenzione ai processi di co-creazione tra imprese e consumatori, ambito di grande potenzialità per il marketing delle imprese. In questo approccio, però, il consumatore deve essere visto come portatore non solo di bisogni e desideri, ma anche di competenze molteplici e variegate. Ed è proprio nella capacità di riconoscere e lavorare con le competenze dei consumatori che risiede oggi la sfida per le imprese: l'idea di co-creazione può lasciare spazio a un processo inverso, di co-distruzione di valore. Il libro fornisce spunti ed evidenze relativamente a percorsi di marketing alternativi a quelli convenzionali centrati sul marketing dei bisogni e dei desideri, per configurare un vero e proprio marketing con le competenze dei consumatori.

Author: World Bank
Publisher: World Bank Publications
ISBN: 1464813566
Category : Business & Economics
Languages : en
Pages : 201

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Book Description
Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.

Author: Sol Picciotto
Publisher: Cambridge University Press
ISBN: 1139502913
Category : Law
Languages : en
Pages : 603

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Book Description
This analysis of how multi-level networked governance has superseded the liberal system of interdependent states focuses on the role of law in mediating power and shows how lawyers have shaped the main features of capitalism, especially the transnational corporation. It covers the main institutions regulating the world economy, including the World Bank, the IMF, the WTO and a myriad of other bodies, and introduces the reader to key regulatory arenas: corporate governance, competition policy, investment protection, anti-corruption rules, corporate codes and corporate liability, international taxation, avoidance and evasion and the campaign to combat them, the offshore finance system, international financial regulation and its contribution to the financial crisis, trade rules and their interaction with standards especially for food safety and environmental protection, the regulation of key services (telecommunications and finance), intellectual property and the tensions between exclusive private rights and emergent forms of common and collective property in knowledge.

Author: Pietro Rossi
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110420724
Category : Literary Criticism
Languages : en
Pages : 266

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Book Description
Europe’s boundaries have mainly been shaped by cultural, religious, and political conceptions rather than by geography. This volume of bilingual essays from renowned European scholars outlines the transformation of Europe’s boundaries from the fall of the ancient world to the age of decolonization, or the end of the explicit endeavor to “Europeanize” the world.From the decline of the Roman Empire to the polycentrism of today’s world, the essays span such aspects as the confrontation of Christian Europe with Islam and the changing role of the Mediterranean from “mare nostrum” to a frontier between nations. Scandinavia, eastern Europe and the Atlantic are also analyzed as boundaries in the context of exploration, migratory movements, cultural exchanges, and war. The Boundaries of Europe, edited by Pietro Rossi, is the first installment in the ALLEA book series Discourses on Intellectual Europe, which seeks to explore the question of an intrinsic or quintessential European identity in light of the rising skepticism towards Europe as an integrated cultural and intellectual region.

Author: Andrea Bonomi Savignon
Publisher: Emerald Group Publishing
ISBN: 178743172X
Category : Political Science
Languages : en
Pages : 244

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Book Description
This volume presents and discusses evidence on collaboration between government, businesses and non-profits, focusing on an inter-organizational perspective of managing at the boundaries between sectors.

Author: OECD
Publisher: OECD Publishing
ISBN: 9264116052
Category :
Languages : en
Pages : 78

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Book Description
This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.

Author: Chiara Mio
Publisher: Springer
ISBN: 1137551496
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.

Author: Honor Brabazon
Publisher: Taylor & Francis
ISBN: 1134843380
Category : Law
Languages : en
Pages : 227

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Book Description
Neoliberalism has been studied as a political ideology, an historical moment, an economic programme, an institutional model, and a totalising political project. Yet the role of law in the neoliberal story has been relatively neglected, and the idea of neoliberalism as a juridical project has yet to be considered. That is: neoliberal law and its interrelations with neoliberal politics and economics has remained almost entirely neglected as a subject of research and debate. This book provides a systematic attempt to develop a holistic and coherent understanding of the relationship between law and neoliberalism. It does not, however, examine law and neoliberalism as fixed entities or as philosophical categories. And neither is its objective to uncover or devise a ‘law of neoliberalism’. Instead, it uses empirical evidence to explore and theorise the relationship between law and neoliberalism as dynamic and complex social phenomena. Developing a nuanced concept of ‘neoliberal legality’, neoliberalism, it is argued here, is as much a juridical project as a political and economic one. And it is only in understanding the juridical thrust of neoliberalism that we can hope to fully comprehend the specificities, and continuities, of the neoliberal period as a whole.