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Understanding Social Media Logic

Understanding Social Media Logic PDF Author: José van Dijck
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Book Description
Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic -- the norms, strategies, mechanisms, and economies -- underpinning its dynamics. This logic will be considered in light of what has been identified as mass media logic , which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles -- programmability, popularity, connectivity, and datafication -- and argue that these principles become increasingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance existing mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relatively simple to identify, but it is much harder to map the complex connections between platforms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.

Understanding Social Media Logic

Understanding Social Media Logic PDF Author: José van Dijck
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

Book Description
Over the past decade, social media platforms have penetrated deeply into the mechanics of everyday life, affecting people's informal interactions, as well as institutional structures and professional routines. Far from being neutral platforms for everyone, social media have changed the conditions and rules of social interaction. In this article, we examine the intricate dynamic between social media platforms, mass media, users, and social institutions by calling attention to social media logic -- the norms, strategies, mechanisms, and economies -- underpinning its dynamics. This logic will be considered in light of what has been identified as mass media logic , which has helped spread the media's powerful discourse outside its institutional boundaries. Theorizing social media logic, we identify four grounding principles -- programmability, popularity, connectivity, and datafication -- and argue that these principles become increasingly entangled with mass media logic. The logic of social media, rooted in these grounding principles and strategies, is gradually invading all areas of public life. Besides print news and broadcasting, it also affects law and order, social activism, politics, and so forth. Therefore, its sustaining logic and widespread dissemination deserve to be scrutinized in detail in order to better understand its impact in various domains. Concentrating on the tactics and strategies at work in social media logic, we reassess the constellation of power relationships in which social practices unfold, raising questions such as: How does social media logic modify or enhance existing mass media logic? And how is this new media logic exported beyond the boundaries of (social or mass) media proper? The underlying principles, tactics, and strategies may be relatively simple to identify, but it is much harder to map the complex connections between platforms that distribute this logic: users that employ them, technologies that drive them, economic structures that scaffold them, and institutional bodies that incorporate them.

Media Logic

Media Logic PDF Author: David L. Altheide
Publisher: SAGE Publications, Incorporated
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 268

Book Description
Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. Altheide and Snow move beyond a consideration of the reasons for the picture given by media of these institutions and the ways in which media has impact, to a more pervasive view of our culture as shaped by the media that are a part of it. 'Altheide and Snow do successfully show how a common media logic has gripped such apparently different areas as spectator politics, sport and religion. They do show how all other media tend to conform to a dominant television format.' -- The Media Reporter, Spring 1980

Media Logic(s) Revisited

Media Logic(s) Revisited PDF Author: Caja Thimm
Publisher: Springer
ISBN: 3319657569
Category : Social Science
Languages : en
Pages : 307

Book Description
This volume provides new approaches to the concept of media logics – developed by Altheide and Snow – by drawing on theoretical and empirical perspectives from international scientists working in the field of communications, media, political science, and sociology. In an increasingly digitized and globalized world, powerful media structures and technologies influence our daily lives in many respects. It is not only mass media but ‘poly media channels’ that become more and more contextualized in everyday lives. Therefore, it is necessary to revisit the theory of media logics, which focuses on the strong intercorrelation of media technologies, media institutions and media power. Media Logic(s) Revisited attends to this by critically reflecting on the idea of media logic, a much needed input in light of current developments and strong cultural embedding of media in various social contexts.

The Routledge Companion to Social Media and Politics

The Routledge Companion to Social Media and Politics PDF Author: Axel Bruns
Publisher: Routledge
ISBN: 1317506561
Category : Social Science
Languages : en
Pages : 560

Book Description
Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.

Social media logics

Social media logics PDF Author: Nina Santos
Publisher: Springer Nature
ISBN: 3031145607
Category : Social Science
Languages : en
Pages : 174

Book Description
This book offers a unique perspective on the Brazilian communication environment in the middle of its most serious political crisis after a military dictatorship. The 2013 protests were an important turning point in the political life of the country, and are often seen as the trigger of many communicational and political dynamics that have led to recent political events, such as the election of a far right wing president. Understanding the transformation of the communication environment at that moment, as well as its consequences, helps to explain what is happening in the country today. The book’s argument finds its foundations in the following: a systemic view of the communication environment, a conception of technology as structured and transformed by its use, and an understanding of communicational dynamics as an essential part of democratic systems. Drawing on both interviews with key actors in the protests and on analysis of a corpus of tweets, the book assesses the relationship between the use of social media and the formation of mainstream discourses surrounding the concept of mediactivism. It also investigates alternative paths of information made possible by the use of social media when new mediators emerge, going on to search for an understanding of the consequences of social media visibility dynamics on the construction of the common world.

Media Edge

Media Edge PDF Author: David L. Altheide
Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
ISBN: 9781433126444
Category : Language Arts & Disciplines
Languages : en
Pages : 199

Book Description
This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in 'Media Logic', co-authored with Robert P. Snow in 1979.<BR> Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.<BR> From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.

The Logic of Connective Action

The Logic of Connective Action PDF Author: W. Lance Bennett
Publisher: Cambridge University Press
ISBN: 1107025745
Category : Business & Economics
Languages : en
Pages : 257

Book Description
The Logic of Connective Action shows how political action is coordinated and power is organized in communication-based networks, and what political outcomes may result.

The Culture of Connectivity

The Culture of Connectivity PDF Author: Jose van Dijck
Publisher: Oxford University Press
ISBN: 0199970793
Category : Social Science
Languages : en
Pages : 239

Book Description
Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author José van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms. This fascinating study will appeal to all readers interested in social media.

Democracy in the Age of Globalization and Mediatization

Democracy in the Age of Globalization and Mediatization PDF Author: H. Kriesi
Publisher: Springer
ISBN: 1137299878
Category : Political Science
Languages : en
Pages : 350

Book Description
This book provides comprehensive coverage of the models of contemporary democracy; its social, cultural, economic and political prerequisites; its empirically existing varieties and its two major challenges - globalization and mediatization. The book also covers the global spread of democracy and its spread into supranational democracies.

The SAGE Handbook of Social Media

The SAGE Handbook of Social Media PDF Author: Jean Burgess
Publisher: SAGE
ISBN: 1473995795
Category : Social Science
Languages : en
Pages : 945

Book Description
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as everyday life, work, and personal relationships. This international Handbook addresses the most significant research themes, methodological approaches and debates in the study of social media. It contains substantial chapters written especially for this book by leading scholars from a range of disciplinary perspectives, covering everything from computational social science to sexual self-expression. Part 1: Histories And Pre-Histories Part 2: Approaches And Methods Part 3: Platforms, Technologies And Business Models Part 4: Cultures And Practices Part 5: Social And Economic Domains