Author: Rebecca Coates Nee
Publisher:
ISBN: 9781793521163
Category :
Languages : en
Pages : 174
Book Description
Social Media in the Digital Age: History, Ethics, and Professional Uses details how the growth and development of social media has influenced how people interact with one another, receive news, and form social bonds. Part I of the book focuses on the history and study of social media, addressing the rise of social media, theories used to study social media, the widespread impacts of user-generated content, and more. Part II examines the legal and ethical implications of social media with chapters covering the legalities of social and digital media use, user policies, and image and brand management. Part III addresses the professional uses of social media within the disciplines of public relations, advertising, marketing, journalism, mass media, nonprofit work, and U.S. politics, as well as the role of social media in national and global movements. The second edition features new content on fake news, disinformation, conspiracy theories, bots and trolls, social media influencers, the growth of Instagram and TikTok, the Communications Decency Act, podcasts, and the confluence of social media and the 2020 United States presidential election. Social Media in the Digital Age is ideal for undergraduate courses in mass communication, broadcasting, history, and popular culture. It is also a valuable resource for communication professionals.
Social Media in the Digital Age
Author: Rebecca Coates Nee
Publisher:
ISBN: 9781793521163
Category :
Languages : en
Pages : 174
Book Description
Social Media in the Digital Age: History, Ethics, and Professional Uses details how the growth and development of social media has influenced how people interact with one another, receive news, and form social bonds. Part I of the book focuses on the history and study of social media, addressing the rise of social media, theories used to study social media, the widespread impacts of user-generated content, and more. Part II examines the legal and ethical implications of social media with chapters covering the legalities of social and digital media use, user policies, and image and brand management. Part III addresses the professional uses of social media within the disciplines of public relations, advertising, marketing, journalism, mass media, nonprofit work, and U.S. politics, as well as the role of social media in national and global movements. The second edition features new content on fake news, disinformation, conspiracy theories, bots and trolls, social media influencers, the growth of Instagram and TikTok, the Communications Decency Act, podcasts, and the confluence of social media and the 2020 United States presidential election. Social Media in the Digital Age is ideal for undergraduate courses in mass communication, broadcasting, history, and popular culture. It is also a valuable resource for communication professionals.
Publisher:
ISBN: 9781793521163
Category :
Languages : en
Pages : 174
Book Description
Social Media in the Digital Age: History, Ethics, and Professional Uses details how the growth and development of social media has influenced how people interact with one another, receive news, and form social bonds. Part I of the book focuses on the history and study of social media, addressing the rise of social media, theories used to study social media, the widespread impacts of user-generated content, and more. Part II examines the legal and ethical implications of social media with chapters covering the legalities of social and digital media use, user policies, and image and brand management. Part III addresses the professional uses of social media within the disciplines of public relations, advertising, marketing, journalism, mass media, nonprofit work, and U.S. politics, as well as the role of social media in national and global movements. The second edition features new content on fake news, disinformation, conspiracy theories, bots and trolls, social media influencers, the growth of Instagram and TikTok, the Communications Decency Act, podcasts, and the confluence of social media and the 2020 United States presidential election. Social Media in the Digital Age is ideal for undergraduate courses in mass communication, broadcasting, history, and popular culture. It is also a valuable resource for communication professionals.
Social Media for a New Age
Author: Katie Brockhurst
Publisher:
ISBN: 9781912779000
Category : Self-Help
Languages : en
Pages : 280
Book Description
Social Media for a New Age labels success as creating a platform you enjoy, a community that you cultivate through a strategy of love, having a creative outlet and a social media practice that supports and rewards you in many different multi-dimensional ways... This book will help you: Shift overwhelm or anxiety by getting you out of the Social Media Vortex of Doom. Understand WTF actually is an Algorithm and how your content gets seen online. Connect with your Social Media Ego and your Social Media Soul. Move through any Visibility Vulnerability that stops you from sharing or being seen. Discover playful and fun ways to tap into your Creativity for Content creation & Connection. Create a Strategy of Love and a Framework to Flow within. Explore what it means to be Authentic online. Work with the power of Connected Community and marketing for a new paradigm. "If you thought social media was all about clicks, likes and follows, think again. Katie gives us all permission to take a collective sigh of relief and encourages us to do social media on our terms - if you're a conscious human who uses social media in any way, you NEED this book." -- Lisa Lister, author of Love Your Lady Landscape and Witch "It is so important that within the noise of social media and on-line marketing, we have the authentic and sane voice of Katie Brockhurst to guide and advise us." -- Lynne Franks OBE, author and founder of the SEED women's empowerment movement "Prepare for success as Katie my Social Media Angel shares her wisdom. This book is a social spiritual movement as well as a practical guide for helping your business to fly online." -- Diana Cooper, author of Archangel Guide to Ascension and Archangel Guide to Enlightenment and Mastery: Living In The Fifth Dimension "Finally, a voice to help us find sanity with our technology and social media addictions, rather than shame us for them! Thank you Katie, for such a practical and soulful guide to finding real connection online." -- Mel Wells, author of The Goddess Revolution and Hungry for More Clients call Katie Brockhurst their "Social Media Angel." It is more than a nickname: It's a job description. Social media consultant for Hay House UK and many of their authors including Diana Cooper, Sonia Choquette, Dr. David Hamilton and Lisa Lister. Katie started her social media agency Kdot in 2007, enjoying a client roster that included O2, Sony, & Harper Collins. In 2014 she went solo to niche in the Mind Body Spirit field. Katie now coaches people on social media all over the world. www.katiebrockhurst.com
Publisher:
ISBN: 9781912779000
Category : Self-Help
Languages : en
Pages : 280
Book Description
Social Media for a New Age labels success as creating a platform you enjoy, a community that you cultivate through a strategy of love, having a creative outlet and a social media practice that supports and rewards you in many different multi-dimensional ways... This book will help you: Shift overwhelm or anxiety by getting you out of the Social Media Vortex of Doom. Understand WTF actually is an Algorithm and how your content gets seen online. Connect with your Social Media Ego and your Social Media Soul. Move through any Visibility Vulnerability that stops you from sharing or being seen. Discover playful and fun ways to tap into your Creativity for Content creation & Connection. Create a Strategy of Love and a Framework to Flow within. Explore what it means to be Authentic online. Work with the power of Connected Community and marketing for a new paradigm. "If you thought social media was all about clicks, likes and follows, think again. Katie gives us all permission to take a collective sigh of relief and encourages us to do social media on our terms - if you're a conscious human who uses social media in any way, you NEED this book." -- Lisa Lister, author of Love Your Lady Landscape and Witch "It is so important that within the noise of social media and on-line marketing, we have the authentic and sane voice of Katie Brockhurst to guide and advise us." -- Lynne Franks OBE, author and founder of the SEED women's empowerment movement "Prepare for success as Katie my Social Media Angel shares her wisdom. This book is a social spiritual movement as well as a practical guide for helping your business to fly online." -- Diana Cooper, author of Archangel Guide to Ascension and Archangel Guide to Enlightenment and Mastery: Living In The Fifth Dimension "Finally, a voice to help us find sanity with our technology and social media addictions, rather than shame us for them! Thank you Katie, for such a practical and soulful guide to finding real connection online." -- Mel Wells, author of The Goddess Revolution and Hungry for More Clients call Katie Brockhurst their "Social Media Angel." It is more than a nickname: It's a job description. Social media consultant for Hay House UK and many of their authors including Diana Cooper, Sonia Choquette, Dr. David Hamilton and Lisa Lister. Katie started her social media agency Kdot in 2007, enjoying a client roster that included O2, Sony, & Harper Collins. In 2014 she went solo to niche in the Mind Body Spirit field. Katie now coaches people on social media all over the world. www.katiebrockhurst.com
The Social Media Age
Author: Zoetanya Sujon
Publisher: SAGE
ISBN: 1526481979
Category : Language Arts & Disciplines
Languages : en
Pages : 271
Book Description
Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
Publisher: SAGE
ISBN: 1526481979
Category : Language Arts & Disciplines
Languages : en
Pages : 271
Book Description
Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes disconnect) us. They’re more than just social though. In addition to our experiences as everyday users, understanding social media also means asking questions about our society, our culture and our economy. What we find is dense connections between platform infrastructures and our experience of the social, shaped by power, shifting patterns of participation, and a widening ideology of connection. This book introduces and examines the full scope of social media. From the social to the technological, from the everyday to platform industries, from the personal to the political. It brings together the key concepts, theories and research necessary for making sense of the meanings and consequences of social media, both hopefully and critically. Dr Zoetanya Sujon is a Senior Lecturer and Programme Director for Communications and Media at London College of Communication, University of the Arts London.
Books and Social Media
Author: Miriam J. Johnson
Publisher: Routledge
ISBN: 1000415562
Category : Literary Criticism
Languages : en
Pages : 152
Book Description
Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using empirical data and up-to-date research methods, Miriam Johnson introduces the ways in which digitally social platforms give rise to a new type of citizen author who chooses to sidestep the industry’s gatekeepers and share their works directly with interested readers on social platforms. Gender and genre, especially, play a key role in developing the communities in which these authors write. The use of surveys, interviews, and data mining brings to the fore issues of gender, genre, community, and power, which highlight the push and pull between these writers and the industry. Questioning what we always thought we knew about what makes a book and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, and digital and contemporary literatures.
Publisher: Routledge
ISBN: 1000415562
Category : Literary Criticism
Languages : en
Pages : 152
Book Description
Social media and digital technologies are transforming what and how we read. Books and Social Media considers the way in which readers and writers come together in digital communities to discover and create new works of fiction. This new way of engaging with fiction stretches the boundaries of what has been considered a book in the past by moving beyond the physical or even digitally bound object to the consideration of content, containers, and the ability to share. Using empirical data and up-to-date research methods, Miriam Johnson introduces the ways in which digitally social platforms give rise to a new type of citizen author who chooses to sidestep the industry’s gatekeepers and share their works directly with interested readers on social platforms. Gender and genre, especially, play a key role in developing the communities in which these authors write. The use of surveys, interviews, and data mining brings to the fore issues of gender, genre, community, and power, which highlight the push and pull between these writers and the industry. Questioning what we always thought we knew about what makes a book and traditional publishing channels, this book will be of interest to anyone studying or researching publishing, book history, print cultures, and digital and contemporary literatures.
Family Communication in the Age of Digital and Social Media
Author: Carol J. Bruess
Publisher: Lifespan Communication
ISBN: 9781433127465
Category : Communication in families
Languages : en
Pages : 0
Book Description
Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. The research and thinking featured in the book reflects the intense growth of interest in families in the digital age. Chapters explore communication among couples, families, parents, adolescents, and emerging adults as their realities are created, impacted, changed, structured, improved, influenced and/or inhibited by cell phones, smartphones, personal desktop and laptop computers, MP3 players, e-tablets, e-readers, email, Facebook, photo sharing, Skype, Twitter, SnapChat, blogs, Instagram, and other emerging technologies. Each chapter significantly advances thinking about how digital media have become deeply embedded in the lives of families and couples, as well as how they are affecting the very ways we as twenty-first-century communicators see ourselves and, by extension, conceive of and behave in our most intimate and longest-lasting relationships.
Publisher: Lifespan Communication
ISBN: 9781433127465
Category : Communication in families
Languages : en
Pages : 0
Book Description
Family Communication in the Age of Digital and Social Media is an innovative collection of contemporary data-driven research and theorizing about how digital and social media are affecting and changing nearly every aspect of family interaction over the lifespan. The research and thinking featured in the book reflects the intense growth of interest in families in the digital age. Chapters explore communication among couples, families, parents, adolescents, and emerging adults as their realities are created, impacted, changed, structured, improved, influenced and/or inhibited by cell phones, smartphones, personal desktop and laptop computers, MP3 players, e-tablets, e-readers, email, Facebook, photo sharing, Skype, Twitter, SnapChat, blogs, Instagram, and other emerging technologies. Each chapter significantly advances thinking about how digital media have become deeply embedded in the lives of families and couples, as well as how they are affecting the very ways we as twenty-first-century communicators see ourselves and, by extension, conceive of and behave in our most intimate and longest-lasting relationships.
Adolescents and Their Social Media Narratives
Author: Jill Walsh
Publisher: Routledge
ISBN: 1134831900
Category : Social Science
Languages : en
Pages : 138
Book Description
Adolescents are forging a new path to self-development, taking advantage of the technology at their fingertips to produce desired results. In Adolescents and Their Social Media Narratives, Walsh specifically explores how social media impacts teenagers' personal development. Indeed, through unique empirical data, Walsh presents an aspect of teen media use that is not often documented in the press—the seemingly deep and meaningful process of evaluating the self visually in an attempt to reconcile their presentation with their internal "self-story." Nevertheless, as Walsh outlines, this is not a process without its challenges. Tracking teenagers’ progress towards self-validation from the offline stages preceding online exhibitions, this enlightening volume will appeal to undergraduate and postgraduate students, scholars, and researchers interested in fields such as Social Media Studies, Sociology of Adolescence, Identity Formation, Developmental Psychology, and Society and Technology.
Publisher: Routledge
ISBN: 1134831900
Category : Social Science
Languages : en
Pages : 138
Book Description
Adolescents are forging a new path to self-development, taking advantage of the technology at their fingertips to produce desired results. In Adolescents and Their Social Media Narratives, Walsh specifically explores how social media impacts teenagers' personal development. Indeed, through unique empirical data, Walsh presents an aspect of teen media use that is not often documented in the press—the seemingly deep and meaningful process of evaluating the self visually in an attempt to reconcile their presentation with their internal "self-story." Nevertheless, as Walsh outlines, this is not a process without its challenges. Tracking teenagers’ progress towards self-validation from the offline stages preceding online exhibitions, this enlightening volume will appeal to undergraduate and postgraduate students, scholars, and researchers interested in fields such as Social Media Studies, Sociology of Adolescence, Identity Formation, Developmental Psychology, and Society and Technology.
Friend-ish
Author: Kelly Needham
Publisher: Thomas Nelson
ISBN: 1400213525
Category : Religion
Languages : en
Pages : 220
Book Description
For so many of us, our friends are like family members--we lean on them through our highest highs and our lowest lows--but sometimes those friendships don't turn out quite as we hoped. Bible teacher Kelly Needham debunks our world's constricted, narrow view of friendship and casts a richer, more life-giving, biblical vision for friendship. In Friend-ish, Kelly Needham reminds us that we were called to more than halfhearted friendships and lukewarm connections. We need something more stable, secure, and sacred. We were designed for real friendship--but the difficult truth is that too many of us are settling for less. Kelly deconstructs what Scripture says about the gift of friendship and takes a closer look at the distorted view that most of us have instead. As she shares the lessons she's learned from experience, Kelly paints her own glorious vision of what Christian friendship could look like. With hard-fought wisdom, a clear view of Scripture, and a been-there perspective, Friend-ish teaches us how to: Recognize symptoms of idolatry and toxic dependency Boldly ask for what we need from our community of friends Understand and address the problems that arise in friendship--from neediness to discord Recognize when it's time to end an unhealthy friendship Reorient toward the purposeful, loving relationships we all crave that ultimately bring us closer to God Find the friends you need and start to become that friend for others Join Kelly as she challenges you to view your chosen family in a new light, gain a vision of friendship according to Jesus, and finally enjoy friendships as God intended.
Publisher: Thomas Nelson
ISBN: 1400213525
Category : Religion
Languages : en
Pages : 220
Book Description
For so many of us, our friends are like family members--we lean on them through our highest highs and our lowest lows--but sometimes those friendships don't turn out quite as we hoped. Bible teacher Kelly Needham debunks our world's constricted, narrow view of friendship and casts a richer, more life-giving, biblical vision for friendship. In Friend-ish, Kelly Needham reminds us that we were called to more than halfhearted friendships and lukewarm connections. We need something more stable, secure, and sacred. We were designed for real friendship--but the difficult truth is that too many of us are settling for less. Kelly deconstructs what Scripture says about the gift of friendship and takes a closer look at the distorted view that most of us have instead. As she shares the lessons she's learned from experience, Kelly paints her own glorious vision of what Christian friendship could look like. With hard-fought wisdom, a clear view of Scripture, and a been-there perspective, Friend-ish teaches us how to: Recognize symptoms of idolatry and toxic dependency Boldly ask for what we need from our community of friends Understand and address the problems that arise in friendship--from neediness to discord Recognize when it's time to end an unhealthy friendship Reorient toward the purposeful, loving relationships we all crave that ultimately bring us closer to God Find the friends you need and start to become that friend for others Join Kelly as she challenges you to view your chosen family in a new light, gain a vision of friendship according to Jesus, and finally enjoy friendships as God intended.
Fiqh of Social Media
Author: Omar Usman
Publisher:
ISBN: 9781087931838
Category :
Languages : en
Pages : 0
Book Description
Social media and digital technologies have changed our lives and there is no indication that things will slow down. As Muslims, we believe that Islam contains the most perfect guidance for all of mankind to follow. How do we implement that timeless advice in our unprecedented times? That is the focus of the Fiqh of Social Media. "I am grateful and appreciative of my friend, Omar Usman, for exhausting available resources; Islamic, psychological, secular, and business, to develop the work you see before you. We have had long discussions pertaining to many of the topics covered in this book. I am confident that you will find this book to be beneficial, and I pray that it inspires more contributions on this topic." -Shaykh AbdulNasir Jangda, Qalam Institute "With the time we spend on social media, being mindful of how we use it is crucial. This is a wonderful resource based in prophetic guidance on how to practically use social media in wise and beneficial ways." -Dr. Omar Suleiman, Yaqeen Institute "Reading Fiqh of Social Media is like sitting with your best friend from Sunday school and having an intellectual & spiritual conversation about the impact of social media on your life. Omar distills years of research, experience, and thought leadership in an easily digestible book that you can enjoy with a good cup of coffee (and your phone off!)" -Mohammed Faris, The Productive Muslim Company "The Prophet (s) said, "Whoever believes in Allah and the Last Day should say something good or keep silent." The ability to control our tongues, how we communicate with others, is an expression of our faith. Communication has evolved and changed so much that one of the primary ways many of us communicate with others is through social media; hashtags and 280 characters. This is a long-awaited work from my good friend and Hajj companion Omar Usman who has been writing, tweeting, speaking, and teaching about the Fiqh of Social Media for years. This is a valuable work providing guidance on how to use and benefit from social media in a way that conforms to our principles and values." -Shaykh Furhan Zubairi, Institute of Knowledge "Ulama of the past have written on the adaab of speech and social interaction. Connecting those guidelines with the modern world of social media has been the need of our time. May Allah reward Omar for taking this task on!" -Mufti Hussain Kamani, Qalam Institute "This is a must-read for Muslims around the globe. I can't thank Omar enough for this work which forces Muslims to look in the mirror and answer tough questions about how social media has impacted our lives. It questions why we desire to share the most intimate aspects of our lives with strangers from around the world and provides action items to implement. These discussions need to be had within the Muslim community. We have to question how our quality of life has been impacted by the age of hyper-connectivity. Due to the fact that Social Media is the tool for creating social capital, we need to realize that speaking about the harms of constant connectivity takes a lot of courage. Thank you, Omar, for this work." -Shaykh Mikaeel Smith, Qalam Institute
Publisher:
ISBN: 9781087931838
Category :
Languages : en
Pages : 0
Book Description
Social media and digital technologies have changed our lives and there is no indication that things will slow down. As Muslims, we believe that Islam contains the most perfect guidance for all of mankind to follow. How do we implement that timeless advice in our unprecedented times? That is the focus of the Fiqh of Social Media. "I am grateful and appreciative of my friend, Omar Usman, for exhausting available resources; Islamic, psychological, secular, and business, to develop the work you see before you. We have had long discussions pertaining to many of the topics covered in this book. I am confident that you will find this book to be beneficial, and I pray that it inspires more contributions on this topic." -Shaykh AbdulNasir Jangda, Qalam Institute "With the time we spend on social media, being mindful of how we use it is crucial. This is a wonderful resource based in prophetic guidance on how to practically use social media in wise and beneficial ways." -Dr. Omar Suleiman, Yaqeen Institute "Reading Fiqh of Social Media is like sitting with your best friend from Sunday school and having an intellectual & spiritual conversation about the impact of social media on your life. Omar distills years of research, experience, and thought leadership in an easily digestible book that you can enjoy with a good cup of coffee (and your phone off!)" -Mohammed Faris, The Productive Muslim Company "The Prophet (s) said, "Whoever believes in Allah and the Last Day should say something good or keep silent." The ability to control our tongues, how we communicate with others, is an expression of our faith. Communication has evolved and changed so much that one of the primary ways many of us communicate with others is through social media; hashtags and 280 characters. This is a long-awaited work from my good friend and Hajj companion Omar Usman who has been writing, tweeting, speaking, and teaching about the Fiqh of Social Media for years. This is a valuable work providing guidance on how to use and benefit from social media in a way that conforms to our principles and values." -Shaykh Furhan Zubairi, Institute of Knowledge "Ulama of the past have written on the adaab of speech and social interaction. Connecting those guidelines with the modern world of social media has been the need of our time. May Allah reward Omar for taking this task on!" -Mufti Hussain Kamani, Qalam Institute "This is a must-read for Muslims around the globe. I can't thank Omar enough for this work which forces Muslims to look in the mirror and answer tough questions about how social media has impacted our lives. It questions why we desire to share the most intimate aspects of our lives with strangers from around the world and provides action items to implement. These discussions need to be had within the Muslim community. We have to question how our quality of life has been impacted by the age of hyper-connectivity. Due to the fact that Social Media is the tool for creating social capital, we need to realize that speaking about the harms of constant connectivity takes a lot of courage. Thank you, Omar, for this work." -Shaykh Mikaeel Smith, Qalam Institute
The End of Marketing
Author: Carlos Gil
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Publisher: Kogan Page Publishers
ISBN: 0749497599
Category : Business & Economics
Languages : en
Pages : 241
Book Description
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.
Ethics and Religion in the Age of Social Media
Author: Kevin Healey
Publisher: Routledge
ISBN: 1000733874
Category : Language Arts & Disciplines
Languages : en
Pages : 346
Book Description
Arguing that popular digital platforms promote misguided assumptions about ethics and technology, this book lays out a new perspective on the relation between technological capacities and human virtue. The authors criticize the “digital catechism” of technological idolatry arising from the insular, elite culture of Silicon Valley. In order to develop digital platforms that promote human freedom and socio-economic equality, they outline a set of five “proverbs” for living responsibly in the digital world: (1) information is not wisdom; (2) transparency is not authenticity; (3) convergence is not integrity; (4) processing is not judgment; and (5) storage is not memory. Each chapter ends with a simple exercise to help users break through the habitual modes of thinking that our favorite digital applications promote. Drawing from technical and policy experts, it offers corrective strategies to address the structural and ideological biases of current platform architectures, algorithms, user policies, and advertising models. This book will appeal to scholars and graduate and advanced undergraduate students investigating the intersections of media, religion, and ethics, as well as journalists and professionals in the digital and technological space.
Publisher: Routledge
ISBN: 1000733874
Category : Language Arts & Disciplines
Languages : en
Pages : 346
Book Description
Arguing that popular digital platforms promote misguided assumptions about ethics and technology, this book lays out a new perspective on the relation between technological capacities and human virtue. The authors criticize the “digital catechism” of technological idolatry arising from the insular, elite culture of Silicon Valley. In order to develop digital platforms that promote human freedom and socio-economic equality, they outline a set of five “proverbs” for living responsibly in the digital world: (1) information is not wisdom; (2) transparency is not authenticity; (3) convergence is not integrity; (4) processing is not judgment; and (5) storage is not memory. Each chapter ends with a simple exercise to help users break through the habitual modes of thinking that our favorite digital applications promote. Drawing from technical and policy experts, it offers corrective strategies to address the structural and ideological biases of current platform architectures, algorithms, user policies, and advertising models. This book will appeal to scholars and graduate and advanced undergraduate students investigating the intersections of media, religion, and ethics, as well as journalists and professionals in the digital and technological space.