Social Customer Relationship Management PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Social Customer Relationship Management PDF full book. Access full book title Social Customer Relationship Management by Rainer Alt. Download full books in PDF and EPUB format.

Social Customer Relationship Management

Social Customer Relationship Management PDF Author: Rainer Alt
Publisher: Springer Nature
ISBN: 303023343X
Category : Business & Economics
Languages : en
Pages : 127

Book Description
Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
➤