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Author: Dorothy Hobson Publisher: Polity ISBN: 9780745626550 Category : Performing Arts Languages : en Pages : 240
Book Description
The soap opera is a major form of media art and popular culture. Revered and reviled by fans and critics, its history spans and reflects social change and plays a vital role in the development of broadcasting. This book traces the genre from its beginnings on American radio in the 1930s to the international television genre it has become today. While concentrating on British soap operas, it also discusses the influence of their American and Australian counterparts. This is the first book to consider the soap opera within the economy of broadcasting; it includes a chapter based on interviews with leading broadcasting executives who give their analysis of the importance of the soap opera to their industry. The perspective of television producers as well as the views of audiences are also taken into account. Accessibly written, Soap Opera links the genre to both its media and its literary heritage, and argues that soap operas cross international boundaries through the universal appeal of their characters and their stories. It will be of particular interest to students of media and cultural studies, literary studies, sociology and television production courses, as well as to professionals in the television industry.
Author: Heidi Nariman Publisher: Praeger ISBN: Category : Education Languages : en Pages : 190
Book Description
In 1975, the Mexican network Televisa broadcast the first entertainment-education soap opera, which was written and produced by Miguel Sabido according to his own theory-based research formula. The soap opera, called Ven Conmigo (Come with Me), promoted a government-sponsored adult literacy program, and its commercial and social success prompted Televisa to produce, broadcast, and research the audience effects of five other Sabido-designed soaps. Development themes treated in these shows included family planning, women's rights, responsible parenthood, and adolescent sexual education. Each of the six entertainment-education soap operas was exported for broadcast in other Latin American nations and achieved high ratings consistent with the ratings of conventional soaps. Subsequent evaluation research indicated that these educational soaps did successfully increase viewers' awareness and acceptance of their respective messages. Nariman examines Sabido's model with particular attention given to communication and behavioral theories that constitute parts of the formula: the hierarchy of effects model by William McGuire, the social learning theory developed by Albert Bandura, the dramatic theory proposed by Eric Bentley, the two-step-flow theory of Paul F. Lazarsfeld, and opinion leadership as articulated by Lazarsfeld, Berelson, and Gaudet. Nariman details the historical, social, and political context within which Sabido's formula emerged in Mexico, and discusses the research and application of the research data in actual soap opera design and production. Nariman discusses results of these evaluations conducted in Latin America, then provides an overview of the diffusion of the Sabido formula to other countries and media in India, Kenya, Zaire, Pakistan, and other developing countries. Each chapter includes lively examples from Sabido's soap operas that are highlighted by sample dialogue, plots, and character profiles. The volume takes an important step towards breaking down the traditional concept of informational or educational campaigns as mutually exclusive from commercial mass media entertainment.
Author: Dorothy Hobson Publisher: Polity ISBN: 9780745626550 Category : Performing Arts Languages : en Pages : 240
Book Description
The soap opera is a major form of media art and popular culture. Revered and reviled by fans and critics, its history spans and reflects social change and plays a vital role in the development of broadcasting. This book traces the genre from its beginnings on American radio in the 1930s to the international television genre it has become today. While concentrating on British soap operas, it also discusses the influence of their American and Australian counterparts. This is the first book to consider the soap opera within the economy of broadcasting; it includes a chapter based on interviews with leading broadcasting executives who give their analysis of the importance of the soap opera to their industry. The perspective of television producers as well as the views of audiences are also taken into account. Accessibly written, Soap Opera links the genre to both its media and its literary heritage, and argues that soap operas cross international boundaries through the universal appeal of their characters and their stories. It will be of particular interest to students of media and cultural studies, literary studies, sociology and television production courses, as well as to professionals in the television industry.
Author: Arvind Singhal Publisher: Routledge ISBN: 1135624569 Category : Education Languages : en Pages : 481
Book Description
Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.
Author: June Carolyn Erlick Publisher: Routledge ISBN: 1134811888 Category : History Languages : en Pages : 169
Book Description
This concise book provides an accessible overview of the history of the telenovela in Latin America within a pan-Latino context, including the way the genre crosses borders between Latin America and the United States. Telenovelas, a distinct variety of soap operas originating in Latin America, take up key issues of race, class, sexual identity and violence, interweaving stories with melodramatic romance and quests for identity. June Carolyn Erlick examines the social implications of telenovela themes in the context of the evolution of television as an integral part of the modernization of Latin American countries.
Author: Arvind Singhal Publisher: Routledge ISBN: 1135669430 Category : Language Arts & Disciplines Languages : en Pages : 280
Book Description
Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.
Author: Sam Ford Publisher: Univ. Press of Mississippi ISBN: 1604737174 Category : Performing Arts Languages : en Pages : 355
Book Description
The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing number of women working outside the home and to an intensifying competition for viewers' attention from cable and the Internet. Yet, soaps' influence has expanded, with serial narratives becoming commonplace on most prime time TV programs. The Survival of Soap Opera investigates the causes of their dwindling popularity, describes their impact on TV and new media culture, and gleans lessons from their complex history for twenty-first-century media industries. The book contains contributions from established soap scholars such as Robert C. Allen, Louise Spence, Nancy Baym, and Horace Newcomb, along with essays and interviews by emerging scholars, fans and Web site moderators, and soap opera producers, writers, and actors from ABC's General Hospital, CBS's The Young and the Restless and The Bold and the Beautiful, and other shows. This diverse group of voices seeks to intervene in the discussion about the fate of soap operas at a critical juncture, and speaks to longtime soap viewers, television studies scholars, and media professionals alike.
Author: Elana Levine Publisher: Duke University Press Books ISBN: 9781478007661 Category : Performing Arts Languages : en Pages : 0
Book Description
Since the debut of These Are My Children in 1949, the daytime television soap opera has been foundational to the history of the medium as an economic, creative, technological, social, and cultural institution. In Her Stories, Elana Levine draws on archival research and her experience as a longtime soap fan to provide an in-depth history of the daytime television soap opera as a uniquely gendered cultural form and a central force in the economic and social influence of network television. Closely observing the production, promotion, reception, and narrative strategies of the soaps, Levine examines two intersecting developments: the role soap operas have played in shaping cultural understandings of gender and the rise and fall of broadcast network television as a culture industry. In so doing, she foregrounds how soap operas have revealed changing conceptions of gender and femininity as imagined by and reflected on the television screen.
Author: Christine Geraghty Publisher: Blackwell Publishing ISBN: 9780745605685 Category : Performing Arts Languages : en Pages : 211
Book Description
This is the first major study of the roles of women in prime time soap operas. In a comparative analysis of British and North American television soaps, Christine Geraghty examines the relationship between the narratives on the screen and the women viewers who make up the traditional soap audience. Within the structure of many of the most popular soaps, such as Dallas, Dynasty, Coronation Street and EastEnders, the split between public and personal life, reason and emotion, work and leisure is turned into a lynchpin of the plot. The author argues that these themes are also linked to broader social divisions between men and women, divisions which soap operas both question and develop as a source of pleasure. Geraghty analyses the critical role of women characters in the families and communities of soaps and suggests that the utopian possibilities of soaps can be used not just to maintain the status quo, but to promote change and influence attitudes and prejudices. She examines the way in which soaps have been transformed in the last decade, looking at how issues of class, race, sexual orientation and feminism have been handled in the programmes. She argues that in pursuing new audiences more recent soaps such as Brookside may have put at risk the pleasures they have traditionally offered their women viewers. Women and Soap Opera is a detailed, thoughtful and wide-ranging analysis which will become a central work in women’s studies and media and cultural studies courses.
Author: Shoma Munshi Publisher: Taylor & Francis ISBN: 1000052249 Category : Social Science Languages : en Pages : 301
Book Description
This book examines the phenomenon of prime time soap operas on Indian television. An anthropological insight into social issues and practices of contemporary India through the television, this volume analyzes the production of soaps within India’s cultural fabric. It deconstructs themes and issues surrounding the "everyday" and the "middle class" through the fiction of the "popular". In its second edition, this still remains the only book to examine prime time soap operas on Indian television. Without in any way changing the central arguments of the first edition, it adds an essential introductory chapter tracking the tectonic shifts in the Indian "mediascape" over the past decade – including how the explosion of regional language channels and an era of multiple screens have changed soap viewing forever. Meticulously researched and persuasively argued, the book traces how prime time soaps in India still grab the maximum eyeballs and remain the biggest earners for TV channels. The book will be of interest to students of anthropology and sociology, media and cultural studies, visual culture studies, gender and family studies, and also Asian studies in general. It is also an important resource for media producers, both in content production and television channels, as well as for the general reader.
Author: Publisher: BRILL ISBN: 9004439552 Category : Social Science Languages : en Pages : 200
Book Description
A sociological research on the current “narrations” of the crisis reflected by media and the relation between political discourses and popular myths, consists a revealing study of the dominant social representations worldwide. The real inequalities are counterbalanced by cultural industries’ “fairytales”.
Author: Dorothy Hobson
Author: Heidi Nariman
Author: Dorothy Hobson
Author: Arvind Singhal
Author: June Carolyn Erlick
Author: Arvind Singhal
Author: Sam Ford
Author: Elana Levine
Author: Christine Geraghty
Author: Shoma Munshi
Author: