Author:
Publisher: DIANE Publishing
ISBN: 1428900020
Category :
Languages : en
Pages : 36
Book Description
Help your child gain control over asthma.
Author:
Publisher: DIANE Publishing
ISBN: 1428900020
Category :
Languages : en
Pages : 36
Book Description
Publisher: DIANE Publishing
ISBN: 1428900020
Category :
Languages : en
Pages : 36
Book Description
Protection from Exposure to Second-hand Smoke
Author: World Health Organization
Publisher: World Health Organization
ISBN: 9241563419
Category : Law
Languages : en
Pages : 57
Book Description
"Tobacco Free Initiative"--P. [4] of cover.
Publisher: World Health Organization
ISBN: 9241563419
Category : Law
Languages : en
Pages : 57
Book Description
"Tobacco Free Initiative"--P. [4] of cover.
Marketing in the Public Sector
Author: Nancy R. Lee
Publisher: Pearson Education
ISBN: 0132716224
Category : Business & Economics
Languages : en
Pages : 466
Book Description
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Publisher: Pearson Education
ISBN: 0132716224
Category : Business & Economics
Languages : en
Pages : 466
Book Description
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Marketing Strategy from the Masters (Collection)
Author: Philip Kotler
Publisher: FT Press
ISBN: 0132617609
Category : Business & Economics
Languages : en
Pages : 1468
Book Description
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
Publisher: FT Press
ISBN: 0132617609
Category : Business & Economics
Languages : en
Pages : 1468
Book Description
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
Children's Environmental Health 2005
Ending the Tobacco Holocaust
Author: Michael Rabinoff
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 458
Book Description
"Every three days, as many citizens die from their own smoking habit, or from exposure to second-hand smoke, as died in the Sept 11 tragedy--while hundreds of children become addicted to nicotine. Here a psychiatrist shows the health and financial suicide we commit by allowing tobacco companies to continue doing business as usual--and provides a detailed prescription for what to do about it."--Publisher's website.
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 458
Book Description
"Every three days, as many citizens die from their own smoking habit, or from exposure to second-hand smoke, as died in the Sept 11 tragedy--while hundreds of children become addicted to nicotine. Here a psychiatrist shows the health and financial suicide we commit by allowing tobacco companies to continue doing business as usual--and provides a detailed prescription for what to do about it."--Publisher's website.
Asthma Sourcebook
Author: Karen Bellenir
Publisher: Omnigraphics
ISBN:
Category : Medical
Languages : en
Pages : 640
Book Description
"Provides basic consumer health information about causes, triggers, treatment, and management of asthma. Includes index, glossary of related terms, and other resources"--Provided by publisher.
Publisher: Omnigraphics
ISBN:
Category : Medical
Languages : en
Pages : 640
Book Description
"Provides basic consumer health information about causes, triggers, treatment, and management of asthma. Includes index, glossary of related terms, and other resources"--Provided by publisher.
Smoke-Free in 30 Days
Author: Daniel F. Seidman
Publisher: Simon and Schuster
ISBN: 1439123551
Category : Self-Help
Languages : en
Pages : 242
Book Description
I'M TOO STRESSED TO STOP. I'LL GAIN WEIGHT IF I QUIT. I'VE TRIED AND FAILED TOO MANY TIMES TO COUNT. Why are you still smoking, even though you want to quit? Based on twenty years of research and hands-on work with countless smokers in his clinics at Columbia University and New York Presbyterian Hospital, Dr. Daniel F. Seidman understands that people smoke -- and quit -- for different reasons and what works for one smoker might not work for another. • Are you a Situational Smoker? Monitoring your reactions in different situations is a step toward permanently losing interest in cigarettes. • Are you a Worried-about-Weight Smoker? Properly using treatments like Nicotine Replacement Therapy (NRT) can help you quit and get healthy in all aspects of your life. • Are you an Emotion-Triggered Smoker? Scheduling your smoking breaks and sticking to a rigid "smoking schedule" helps break the link between stressful situations and craving cigarettes. In a comprehensive, 30-day program, Dr. Seidman explains how to retrain your brain, take advantage of all the tools at your disposal, and end the month smoke-free and feeling stronger than ever!
Publisher: Simon and Schuster
ISBN: 1439123551
Category : Self-Help
Languages : en
Pages : 242
Book Description
I'M TOO STRESSED TO STOP. I'LL GAIN WEIGHT IF I QUIT. I'VE TRIED AND FAILED TOO MANY TIMES TO COUNT. Why are you still smoking, even though you want to quit? Based on twenty years of research and hands-on work with countless smokers in his clinics at Columbia University and New York Presbyterian Hospital, Dr. Daniel F. Seidman understands that people smoke -- and quit -- for different reasons and what works for one smoker might not work for another. • Are you a Situational Smoker? Monitoring your reactions in different situations is a step toward permanently losing interest in cigarettes. • Are you a Worried-about-Weight Smoker? Properly using treatments like Nicotine Replacement Therapy (NRT) can help you quit and get healthy in all aspects of your life. • Are you an Emotion-Triggered Smoker? Scheduling your smoking breaks and sticking to a rigid "smoking schedule" helps break the link between stressful situations and craving cigarettes. In a comprehensive, 30-day program, Dr. Seidman explains how to retrain your brain, take advantage of all the tools at your disposal, and end the month smoke-free and feeling stronger than ever!
Morbidity and Mortality Weekly Report
Social Marketing
Author: Nancy R. Lee
Publisher: SAGE Publications
ISBN: 1544351526
Category : Business & Economics
Languages : en
Pages : 685
Book Description
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.
Publisher: SAGE Publications
ISBN: 1544351526
Category : Business & Economics
Languages : en
Pages : 685
Book Description
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today′s most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether your students are on a mission to improve public health, protect the environment, or galvanize their community, they will find Social Marketing an invaluable resource.