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Understanding Interactive Network Branding in SME Firms

Understanding Interactive Network Branding in SME Firms PDF Author: Jan-Åke Törnroos
Publisher: Emerald Group Publishing
ISBN: 1789739772
Category : Business & Economics
Languages : en
Pages : 177

Book Description
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).
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