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Author: Armelle Solelhac Publisher: Routledge ISBN: 1000431622 Category : Sports & Recreation Languages : en Pages : 166
Book Description
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.
Author: Armelle Solelhac Publisher: Routledge ISBN: 1000431622 Category : Sports & Recreation Languages : en Pages : 166
Book Description
Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management, and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, COVID-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism, and development studies.
Author: E. John B. Allen Publisher: Scarecrow Press ISBN: 0810868024 Category : History Languages : en Pages : 381
Book Description
Skiing is one of the oldest modes of transportation known, predating the wheel with dated artifacts to prove its pedigree. Skiing for sport, however, did not become common until about 150 years ago. The first Winter Olympic Games, held in Chamonix, France in 1924, were the first to introduce skiing as a competition. Events were held in both ski jumping and cross-country skiing. With advances in technology and increased leisure time, the popularity of skiing as a sport has risen exponentially since it was first introduced. The Historical Dictionary of Skiing relates the history of the sport through a comprehensive alphabetical dictionary with detailed, cross-referenced entries on key figures, places, competitions, and governing bodies within the sport. Author E. John B. Allen introduces the reader to the history of skiing through a detailed chronology, an introductory essay, appendixes and an extensive bibliography. This book is an excellent access point for researchers, students, and anyone interested in the history of skiing.
Author: Armelle Solelhac
Author: Armelle Solelhac
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Author: E. John B. Allen
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