Author: Paul WrightPublisher:
ISBN: 9780937828052
Category : Advertising, Outdoor
Languages : en
Pages : 0
Book Description
Billboard Appraisal
Author: Paul WrightPublisher:
ISBN: 9780937828052
Category : Advertising, Outdoor
Languages : en
Pages : 0
Book Description
Big Bucks From Big Signs
Author: Frank RolfePublisher: David Reynolds
ISBN: 9780615169057
Category : Advertising, Outdoor
Languages : en
Pages : 156
Book Description
Everything you need to know about investment in Outdoor Media.
Dorothy and Otis
Author: Norman HathawayPublisher: Harper Collins
ISBN: 0062262432
Category : Design
Languages : en
Pages : 626
Book Description
A lavish, gorgeously designed full-color collection that showcases the designs of Dorothy and Otis Shepard, two groundbreaking giants of early twentieth-century American advertising. Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visual culture. Together, they were the first American graphic designers to work in multiple mediums and scales with equal skill and vision, and their work remains brilliant; yet their names are little known today. Dorothy and Otis chronicles their story in detail for the first time. It explores the Shepards’ penchant for abstraction and modernism, and shows how the advent of billboard advertising inspired their creativity—large campaigns that matched the grandeur of their lifestyle. Throughout, it demonstrates how their influence touched all aspects of consumer culture—from collaborating on the packaging for Wrigley’s Gum and designing uniforms and logos for the Chicago Cubs to planning and promoting the resort island Catalina, where Stan Laurel, Oliver Hardy, Clark Gable, and other celebrities frequented. Dorothy and Otis illuminates their personal lives as well, from their origins and early years to the eventual dissolution of their marriage. As it brings to life these pioneering artists and their momentous partnership, it elevates them to their rightful place in popular culture and makes clear how their legendary work reflected and exemplified the American Dream.
The Appraisal of Outdoor Advertising Signs
Author: Donald T. SuttePublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 108
Book Description
Rock 'n' Roll Billboards of the Sunset Strip
Author: Robert LandauPublisher:
ISBN: 9781626400320
Category : Billboards
Languages : en
Pages : 160
Book Description
The Sunset Strip, circa 1967. What was happening then is now absolutely clear. Rock 'n' roll and the kids who lived it were coming of age - right there on The Strip. And, as if to define the era, a few independent minds in the music industry posted giant, temporary monuments that said it all. Billboards. Bigger than life. Hand-painted homages to rock. In Rock 'n' Roll Billboards of the Sunset Strip, Robert Landau showcases these signs of the time, a time when rock was the most important music ever recorded, when youth, politics, and art merged to turn counterculture into mainstream culture.
Advertising Without an Agency
Author: Kathy J. KobliskiPublisher: PSI Research
ISBN: 9781555714291
Category : Advertising
Languages : en
Pages : 0
Book Description
In a comprehensive guide that takes the guesswork out of advertising decisions for small businesses and entrepreneurs, Kobliski takes readers beyond the "what you can do" to the all-important "here's how you do it". 45 illustrations.
Marketing Communications
Author: Ludi KoekemoerPublisher: Juta and Company Ltd
ISBN: 9780702165092
Category : Business & Economics
Languages : en
Pages : 596
Book Description
Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Great American Billboards
Author: Fred E. BastenPublisher: Ten Speed Press
ISBN:
Category : Art
Languages : en
Pages : 228
Book Description
Early in the 20th century, as Americans climbed into their Model-Ts and took to the open road, American manufacturers and retailers discovered miles and miles of new advertising space, and the audaciously oversized billboard was born. For a century, billboards have recruited, congratulated, teased, sold, and seduced us, promoting everything under the sun, from hosiery to war bonds, presidential candidates to rock shows. GREAT AMERICAN BILLBOARDS not only offers a lively look back at changing styles, products, and tastes, but is also an important visual record of this largely unheralded yet ubiquitous American art form.Reviews"This slice-of-life compendium entertains and educates."-US Airways Magazine"Although the pictures are fascinating, Basten'¬?s text is quite a bonus."-Oklahoman"An illuminating guide to a country, its culture, and its people."-American Way"Beyond the irresistible nostalgia is a fascinating glimpse of the evolution of our consumer nation."-Dallas Morning NewsFeatured on Entertainment Weekly'¬?s "Must List"
Signs and Wonders
Author: Tama StarrPublisher: Currency
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
Book Description
"Coauthored by the third-generation owner of Artkraft Strauss, the century-old company that built most of Times Square's landmark displays," this book details the history of "spectaculars," the giant animated signs best exemplified in Times Square.
Author: