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Author: Francisco J. Martínez-López Publisher: Springer Nature ISBN: 3030769356 Category : Business & Economics Languages : en Pages : 145
Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Author: Francisco J. Martínez-López Publisher: Springer Nature ISBN: 3030769356 Category : Business & Economics Languages : en Pages : 145
Book Description
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.
Author: Daniel Raposo Publisher: Cambridge Scholars Publishing ISBN: 1527580555 Category : Art Languages : en Pages : 195
Book Description
This book highlights how digital communication has brought about changes in branding, namely in design, the media, communication languages, the relationship with audiences, experience design, behaviour, culture, and brand management mechanisms. On the other hand, as it argues, artificial intelligence has opened the door to other ways of dealing with big data and communicating with mass audiences, through the customization of messages or a one-to-one logic. Overall, the book shows that the intersections between digital communication and artificial intelligence point towards a new reality in brand communication, which includes computer vision, pattern recognition, and changes in the design business and in the way communication design and branding are done.
Author: C. Niek van Dijk Publisher: Springer ISBN: 3662539241 Category : Medical Languages : en Pages : 673
Book Description
This book offers a comprehensive overview of current knowledge on the health problems and injuries associated with football and their clinical management. After an opening section on technical aspects and fundamental principles, all areas of football traumatology are addressed. The coverage includes muscle, tendon, and stress injuries of the lower limbs and injuries to the ankle and foot, knee, hip and groin, spine and head, and upper limbs. An individual section is also devoted to the most significant heart and other health conditions that may be encountered in players of all ages and standards. Follow-up, rehabilitation, and return to activity are discussed, and the role of performance enhancement strategies is carefully examined, with description of nutritional guidelines and the evidence on use of dietary supplements. A concluding section highlights the potential of the next generation of biologics to improve the regeneration and biofunctionality of damaged tissues. This book is written by world-renowned experts and has been produced in cooperation with ISAKOS. It will serve as a reference in the field of orthopaedics.
Author: Gavriel Salvendy Publisher: CRC Press ISBN: 0429621019 Category : Computers Languages : en Pages : 8218
Book Description
With contributions from an international group of authors with diverse backgrounds, this set comprises all fourteen volumes of the proceedings of the 4th AHFE Conference 21-25 July 2012. The set presents the latest research on current issues in Human Factors and Ergonomics. It draws from an international panel that examines cross-cultural differences, design issues, usability, road and rail transportation, aviation, modeling and simulation, and healthcare.
Author: Daniel Raposo Publisher: Springer Nature ISBN: 303032415X Category : Technology & Engineering Languages : en Pages : 398
Book Description
This book presents the outcomes of recent endeavors that are expected to foster significant advances in the areas of communication design, fashion design, interior design, and product design, as well as overlapping areas. The fourteen chapters highlight carefully selected contributions presented during the 6th EIMAD conference, held on February 22–23, 2018 at the School of Applied Arts, Campus da Talagueira, in Castelo Branco, Portugal. They report on outstanding advances that offer new theoretical perspectives and practical research directions in design, and which are aimed at fostering communication in a global, digital world, while also addressing key individual and societal needs.
Author: Younghwan Pan Publisher: 인간과디자인 ISBN: Category : Design Languages : en Pages : 347
Book Description
Book Structure In the call for contributions for this publication, we suggested participants cover topics such as experience design, UX design, interaction design, service design, product-service system design (PSSD), social design, sustainable design, and other approaches related to culture, cities, technologies, and future scenarios. However, the 40 short papers by 86 authors presented in this book expand our initial scope, portraying a comprehensive research approach to experience design in Korea and Latin America. Throughout the process of reviewing the submissions, the editors were able to map the range of perspectives, and selected the most recurrent ones to orient the structure of the text, which contains 11 chapters consisting of 3 to 5 short papers. Each section examines issues related to several kinds of experience: contemporary, educational, interactive, sensory, art, social, inclusive, healthcare, sustainable, data, and urban. - in the 'Introduction' of the book
Author: Francesco Rebelo Publisher: CRC Press ISBN: 1466560541 Category : Technology & Engineering Languages : en Pages : 664
Book Description
Successful interaction with products, tools and technologies depends on usable designs, accommodating the needs of potential users and does not require costly training. In this context, this book is concerned about emerging concepts, theories and applications of human factors knowledge focusing on the discovery and understanding of human interaction with products and systems for their improvement. The book is organized into four sections that focus on the following subject matters: • Usability Methods and Tools • Theoretical Issues in Usability • Usability in Web Environment • Miscellaneous In the section Usability Methods and Tools, studies related with new and improved methods and tools for the advancement in the efficiency of the usability studies is reported. In this context, this book provides studies, which cover everything from checklists and heuristics development to kaizen and biometrics measurement techniques. Also, the use of tools, like eye tracker, virtual reality and augmented reality is discussed. The section Theoretical Issues in Usability concentrates on theorical approaches of usability that allow justifying the impact of usability in our lives. Review studies about the importance of usability and connections between ergonomics and virtual reality were reported. General approaches raised the concepts of modeling and simulation to explain changes in human performance and accidents. The section Usability in Web Environment concentrates on studies associated with the use of the Internet environment and mainly discusses the development of new services and creates social communities. The section Miscellaneous shows various studies that focus on aesthetic, affective and emotional design, corporate and inclusive design.
Author: Heidrun Osterer Publisher: Walter de Gruyter ISBN: 3038212601 Category : Architecture Languages : en Pages : 464
Book Description
Das internationale Schriftschaffen nach 1950 wurde maßgeblich geprägt vom Schweizer Adrian Frutiger. Sein Schriftprogramm Univers und die zum ISO-Standard erklärte, maschinenlesbare Schrift OCR-B sind ebenso Meilensteine wie die zur Frutiger weiterentwickelte Schrift der Pariser Flughäfen – ein Qualitätsstandard für Signalisationsschriften. Mit den Corporate Types prägte er Firmenauftritte wie den der japanischen Kosmetiklinie Shiseido. Insgesamt entstanden rund 50 Schriften, darunter Ondine, Méridien, Avenir und Vectora. Auf Gesprächen mit Frutiger basierend sowie auf umfangreichen Recherchen in Frankreich, England, Deutschland und der Schweiz, zeichnet die Publikation den gestalterischen Werdegang des Schriftkünstlers exakt nach. Es werden alle Schriften – vom Entwurf bis zur Vermarktung – abgebildet sowie mit Bezug zu Technik und zu artverwandten Schriften analysiert. Bisher unveröffentlichte, nicht realisierte Schriften sowie über 100 Logos vervollständigen das Bild. Mit dieser zweiten Auflage, einer korrigierten und durch einen Index erweiterten Studienausgabe, lässt sich Frutigers Werk noch besser erschliessen.
Author: Adrian Frutiger Publisher: ISBN: Category : Literary Criticism Languages : en Pages : 372
Book Description
Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Author: Francisco J. Martínez-López
Author: Francisco J. Martínez-López
Author: Daniel Raposo
Author: C. Niek van Dijk
Author: Gavriel Salvendy
Author: Daniel Raposo
Author: Younghwan Pan
Author: Francesco Rebelo
Author: 
Author: Heidrun Osterer
Author: Adrian Frutiger