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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Mike Sacks Publisher: Penguin ISBN: 1101613270 Category : Humor Languages : en Pages : 475
Book Description
A NEW YORK TIMES BESTSELLER NAMED A BEST BOOK OF THE YEAR BY NPR Amy Poehler, Mel Brooks, Adam McKay, George Saunders, Bill Hader, Patton Oswalt, and many more take us deep inside the mysterious world of comedy in this fascinating, laugh-out-loud-funny book. Packed with behind-the-scenes stories—from a day in the writers’ room at The Onion to why a sketch does or doesn’t make it onto Saturday Night Live to how the BBC nearly erased the entire first season of Monty Python’s Flying Circus—Poking a Dead Frog is a must-read for comedy buffs, writers and pop culture junkies alike.
Author: Shelagh Stephenson Publisher: Dramatists Play Service Inc ISBN: 9780822217015 Category : Drama Languages : en Pages : 86
Book Description
THE STORIES: The Globe and Mail describes THE MEMORY OF WATER as both gloriously funny and deeply felt...Indeed, THE MEMORY OF WATER is so funny that it appears at first to be pure black comedy, with the newly bereaved sisters indulging wildly in wi
Author: Troll Lord Games Publisher: Troll Lord Games ISBN: 9781936822355 Category : Reference Languages : en Pages : 551
Book Description
Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:
Author: Anna Rose Bain Publisher: ISBN: 9781364970178 Category : Languages : en Pages :
Book Description
Artist Anna Rose Bain shares her intimate journey from pregnancy up through the start of her daughter’s second year in this portfolio of paintings, drawings, and blog excerpts. Her goal for this book is to inspire and encourage other parents, wives, and caretakers to pursue their dreams and to love without reserve.
Author: Atkins Avenue Books Publisher: ISBN: 9781713022756 Category : Languages : en Pages : 202
Book Description
You will love recording your personal thoughts in this journal. Always remember the important things because this handy book is always there for you! With a journal like this, you can recall all your important moments - big and small. Jot down what made your day special! Journal/diary; lined pages with a line for the date; soft cover, glossy finish; 100 sheets/200 pages; measures 5" x 8"
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Mike Sacks
Author: John Toland
Author: Carolyn Barrett
Author: Shelagh Stephenson
Author: George Manville Fenn
Author: Troll Lord Games
Author: Anna Rose Bain
Author: Sandra Dieckmann
Author: Atkins Avenue Books