Author: Heather Havenwood
Publisher: Havenwood Worldwide
ISBN: 173246829X
Category : Self-Help
Languages : en
Pages : 375
Book Description
My name is Heather Havenwood and I am a Sexy Boss. I wasn’t always a Sexy Boss, however... After being spit out by the corporate world and growing tired of sales jobs that paid well but left me empty, I launched my own real estate business at the tender age of 25. I was kicking butt and taking names. It quickly became a 7-figure company that I operated out of my home with two other partners, whom I trusted completely to manage the money and financial side of the business. Things were going great -- amazing actually -- until one day I was hit with the biggest shock of my life. I had been away at a weekend seminar, and arrived back at my home, only to see that one of my partners and all his stuff was suddenly gone. Worse yet, ALL of my bank accounts were emptied...I was literally wiped out. So I set out to share my stories, my experiences and yes, even my set backs to show women entrepreneurs how they too can be a powerful force in the world. If you are a woman in business or if you want to start a business, you must read this book. First, it’s unlike any other business book. Why? Because it gives you all the tools you’ll need as a woman to succeed and prosper in what was previously only a man’s world. My mission is to champion women everywhere to awaken the Sexy Boss within and realize their greatness. And do it with attitude.
Sexy Boss: How Female Entrepreneurs are Beating the BIG Boys; While Changing the Rule Book for Money, Success and Even Sex
Author: Heather Havenwood
Publisher: Havenwood Worldwide
ISBN: 173246829X
Category : Self-Help
Languages : en
Pages : 375
Book Description
My name is Heather Havenwood and I am a Sexy Boss. I wasn’t always a Sexy Boss, however... After being spit out by the corporate world and growing tired of sales jobs that paid well but left me empty, I launched my own real estate business at the tender age of 25. I was kicking butt and taking names. It quickly became a 7-figure company that I operated out of my home with two other partners, whom I trusted completely to manage the money and financial side of the business. Things were going great -- amazing actually -- until one day I was hit with the biggest shock of my life. I had been away at a weekend seminar, and arrived back at my home, only to see that one of my partners and all his stuff was suddenly gone. Worse yet, ALL of my bank accounts were emptied...I was literally wiped out. So I set out to share my stories, my experiences and yes, even my set backs to show women entrepreneurs how they too can be a powerful force in the world. If you are a woman in business or if you want to start a business, you must read this book. First, it’s unlike any other business book. Why? Because it gives you all the tools you’ll need as a woman to succeed and prosper in what was previously only a man’s world. My mission is to champion women everywhere to awaken the Sexy Boss within and realize their greatness. And do it with attitude.
Publisher: Havenwood Worldwide
ISBN: 173246829X
Category : Self-Help
Languages : en
Pages : 375
Book Description
My name is Heather Havenwood and I am a Sexy Boss. I wasn’t always a Sexy Boss, however... After being spit out by the corporate world and growing tired of sales jobs that paid well but left me empty, I launched my own real estate business at the tender age of 25. I was kicking butt and taking names. It quickly became a 7-figure company that I operated out of my home with two other partners, whom I trusted completely to manage the money and financial side of the business. Things were going great -- amazing actually -- until one day I was hit with the biggest shock of my life. I had been away at a weekend seminar, and arrived back at my home, only to see that one of my partners and all his stuff was suddenly gone. Worse yet, ALL of my bank accounts were emptied...I was literally wiped out. So I set out to share my stories, my experiences and yes, even my set backs to show women entrepreneurs how they too can be a powerful force in the world. If you are a woman in business or if you want to start a business, you must read this book. First, it’s unlike any other business book. Why? Because it gives you all the tools you’ll need as a woman to succeed and prosper in what was previously only a man’s world. My mission is to champion women everywhere to awaken the Sexy Boss within and realize their greatness. And do it with attitude.
Sexy Boss
Author: Heather Havenwood
Publisher:
ISBN: 9780989466356
Category :
Languages : en
Pages :
Book Description
My name is Heather Havenwood and I am a Sexy Boss. I wasn't always a Sexy Boss, however... After being spit out by the corporate world and growing tired of sales jobs that paid well but left me empty, I launched my own real estate business at the tender age of 25. I was kicking butt and taking names. It quickly became a 7-figure company that I operated out of my home with two other partners, whom I trusted completely to manage the money and financial side of the business. Things were going great -- amazing actually -- until one day I was hit with the biggest shock of my life. I had been away at a weekend seminar, and arrived back at my home, only to see that one of my partners and all his stuff was suddenly gone. Worse yet, ALL of my bank accounts were emptied...I was literally wiped out. So I set out to share my stories, my experiences and yes, even my set backs to show women entrepreneurs how they too can be a powerful force in the world. If you are a woman in business or if you want to start a business, you must read this book. First, it's unlike any other business book. Why? Because it gives you all the tools you'll need as a woman to succeed and prosper in what was previously only a man's world. My mission is to champion women everywhere to awaken the Sexy Boss within and realize their greatness. And do it with attitude.
Publisher:
ISBN: 9780989466356
Category :
Languages : en
Pages :
Book Description
My name is Heather Havenwood and I am a Sexy Boss. I wasn't always a Sexy Boss, however... After being spit out by the corporate world and growing tired of sales jobs that paid well but left me empty, I launched my own real estate business at the tender age of 25. I was kicking butt and taking names. It quickly became a 7-figure company that I operated out of my home with two other partners, whom I trusted completely to manage the money and financial side of the business. Things were going great -- amazing actually -- until one day I was hit with the biggest shock of my life. I had been away at a weekend seminar, and arrived back at my home, only to see that one of my partners and all his stuff was suddenly gone. Worse yet, ALL of my bank accounts were emptied...I was literally wiped out. So I set out to share my stories, my experiences and yes, even my set backs to show women entrepreneurs how they too can be a powerful force in the world. If you are a woman in business or if you want to start a business, you must read this book. First, it's unlike any other business book. Why? Because it gives you all the tools you'll need as a woman to succeed and prosper in what was previously only a man's world. My mission is to champion women everywhere to awaken the Sexy Boss within and realize their greatness. And do it with attitude.
Ask a Manager
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
The Art Of Seduction
Author: Robert Greene
Publisher: Profile Books
ISBN: 1847651402
Category : Family & Relationships
Languages : en
Pages : 496
Book Description
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Publisher: Profile Books
ISBN: 1847651402
Category : Family & Relationships
Languages : en
Pages : 496
Book Description
Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.
Class
Author: Paul Fussell
Publisher: Simon and Schuster
ISBN: 0671792253
Category : Social Science
Languages : en
Pages : 212
Book Description
This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom.
Publisher: Simon and Schuster
ISBN: 0671792253
Category : Social Science
Languages : en
Pages : 212
Book Description
This book describes the living-room artifacts, clothing styles, and intellectual proclivities of American classes from top to bottom.
The Cult of Smart
Author: Fredrik deBoer
Publisher: All Points Books
ISBN: 1250200385
Category : Education
Languages : en
Pages : 272
Book Description
Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.
Publisher: All Points Books
ISBN: 1250200385
Category : Education
Languages : en
Pages : 272
Book Description
Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.
Innovating Women
Author: Vivek Wadhwa
Publisher: Diversion Books
ISBN: 1626813833
Category : Business & Economics
Languages : en
Pages : 280
Book Description
From one of Time Magazine's 40 Most Influential Minds in Technology: women across the globe share stories of closing the tech industry’s gender gap. Women in technology are on the rise in both power and numbers, but we need to accelerate that momentum if we want to "lean in" and close the gender gap. The future of technology depends on women and men working together at their full potential. For that to happen, it is vital that women feel welcomed, rewarded, and respected in tech sectors. Hailed by Foreign Policy Magazine as a “Top 100 Global Thinker,” professor, researcher, and entrepreneur Vivek Wadhwa, alongside award-winning journalist Farai Chideya, collect anecdotes and essays from female tech leaders around the world, sharing how their experiences in innovative industries frame the future of entrepreneurship. With interviews and essays from hundreds of women in STEM fields, including Anousheh Ansari, the first female private sector space explorer; former Google[X] VP and current CTO of the USA, Megan Smith; Ory Okolloh of the Omidyar Network; CEO of Nanobiosym Dr. Anita Goel, MD, PhD,; and venture capitalist Heidi Roizen, Innovating Women offers perspectives on the challenges that women face, the strategies that they employ in the workplace, and how organizations can support the career advancement of women.
Publisher: Diversion Books
ISBN: 1626813833
Category : Business & Economics
Languages : en
Pages : 280
Book Description
From one of Time Magazine's 40 Most Influential Minds in Technology: women across the globe share stories of closing the tech industry’s gender gap. Women in technology are on the rise in both power and numbers, but we need to accelerate that momentum if we want to "lean in" and close the gender gap. The future of technology depends on women and men working together at their full potential. For that to happen, it is vital that women feel welcomed, rewarded, and respected in tech sectors. Hailed by Foreign Policy Magazine as a “Top 100 Global Thinker,” professor, researcher, and entrepreneur Vivek Wadhwa, alongside award-winning journalist Farai Chideya, collect anecdotes and essays from female tech leaders around the world, sharing how their experiences in innovative industries frame the future of entrepreneurship. With interviews and essays from hundreds of women in STEM fields, including Anousheh Ansari, the first female private sector space explorer; former Google[X] VP and current CTO of the USA, Megan Smith; Ory Okolloh of the Omidyar Network; CEO of Nanobiosym Dr. Anita Goel, MD, PhD,; and venture capitalist Heidi Roizen, Innovating Women offers perspectives on the challenges that women face, the strategies that they employ in the workplace, and how organizations can support the career advancement of women.
The Startup of You (Revised and Updated)
Author: Reid Hoffman
Publisher: Crown Currency
ISBN: 0307888924
Category : Business & Economics
Languages : en
Pages : 274
Book Description
The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.
Publisher: Crown Currency
ISBN: 0307888924
Category : Business & Economics
Languages : en
Pages : 274
Book Description
The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.
HOW TO WIN FRIENDS & INFLUENCE PEOPLE
Author: Dale Carnegie
Publisher: Good Press
ISBN:
Category : Self-Help
Languages : en
Pages : 262
Book Description
Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Publisher: Good Press
ISBN:
Category : Self-Help
Languages : en
Pages : 262
Book Description
Dale Carnegie's 'How to Win Friends & Influence People' is a timeless self-help classic that explores the art of building successful relationships through effective communication. Written in a straightforward and engaging style, Carnegie's book provides practical advice on how to enhance social skills, improve leadership qualities, and achieve personal and professional success. The book is a must-read for anyone looking to navigate social dynamics and connect with others in a meaningful way, making it a valuable resource in today's interconnected world. With anecdotal examples and actionable tips, Carnegie's work resonates with readers of all ages and backgrounds, making it a popular choice for personal development and growth. Carnegie's ability to distill complex social principles into simple, actionable steps sets this book apart as a timeless guide for building lasting relationships and influencing others positively. Readers will benefit from Carnegie's wisdom and insight, gaining valuable tools to navigate social interactions and achieve success in their personal and professional lives.
Start with Why
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.