Author:
Publisher: Oxford Business Group
ISBN: 1902339711
Category : United Arab Emirates
Languages : en
Pages : 257
Book Description
The Report: Abu Dhabi 2007
Author:
Publisher: Oxford Business Group
ISBN: 1902339711
Category : United Arab Emirates
Languages : en
Pages : 257
Book Description
Publisher: Oxford Business Group
ISBN: 1902339711
Category : United Arab Emirates
Languages : en
Pages : 257
Book Description
Hospitality and Travel Marketing
Author: Alastair M. Morrison
Publisher: Taylor & Francis
ISBN: 1000655717
Category : Business & Economics
Languages : en
Pages : 864
Book Description
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
Publisher: Taylor & Francis
ISBN: 1000655717
Category : Business & Economics
Languages : en
Pages : 864
Book Description
Fully revised and updated for its fifth edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. Written in a user-friendly style and structured in a logical and organized manner to aid learning, students benefit from the ease of communication, practical nature, and excellent use of relevant and up-to-date cases. The author's global experience in the industry is emphasized through content on hospitality and travel marketing and other parts of tourism, along with a plethora of timely and relevant ‘real-life’ case examples from around the world. This new fifth edition is positioned as a post-COVID-19 text, reflecting the new realities of marketing after the pandemic, and has been updated to reflect these current trends in the field, including e-marketing, mobile marketing, societal marketing, and destination branding. It specifically has been updated by: • Including three new technology chapters on e-marketing, marketing on social media platforms, electronic customer relationship management (eCRM), and customer co-creation in marketing • A new chapter on social responsibility, societal and social marketing • New content on the new realities of the post-COVID era and the increasing competitiveness in hospitality and travel, greater emphasis on branding, disruptive technologies, consumer control, marketing and generations, uses of user-generated content, and globalization • New global case studies throughout with reflective questions to use in class or for self-study • New marketing and e-marketing mini cases throughout the book • New and updated additional resources to aid understanding and teaching, including PowerPoint slides This international, accessible, and comprehensive whole-industry textbook, written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing.
A Systematic Guide to Write a Research Paper
Author:
Publisher: Excel Books India
ISBN: 9350620928
Category :
Languages : en
Pages : 273
Book Description
Publisher: Excel Books India
ISBN: 9350620928
Category :
Languages : en
Pages : 273
Book Description
The Business Year: Abu Dhabi 2023
Author:
Publisher: The Business Year
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
Book Description
Featuring dozens of interviews from across every major sector of the economy, we are confident that this publication will be a vital handbook for anybody looking to do business in Abu Dhabi.
Publisher: The Business Year
ISBN:
Category : Business & Economics
Languages : en
Pages : 152
Book Description
Featuring dozens of interviews from across every major sector of the economy, we are confident that this publication will be a vital handbook for anybody looking to do business in Abu Dhabi.
Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Author: Eid, Riyad
Publisher: IGI Global
ISBN: 1466636327
Category : Business & Economics
Languages : en
Pages : 427
Book Description
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Publisher: IGI Global
ISBN: 1466636327
Category : Business & Economics
Languages : en
Pages : 427
Book Description
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, and professionals, as well as academics and students interested in this constantly changing field.
Global Business Strategies
Author: Dr. M. Ganesh Babu, Dr. Uma Gulati, Dr. G. Vani, Dr. B. Nagarjuna
Publisher: Archers & Elevators Publishing House
ISBN: 9383241063
Category : Antiques & Collectibles
Languages : en
Pages :
Book Description
Publisher: Archers & Elevators Publishing House
ISBN: 9383241063
Category : Antiques & Collectibles
Languages : en
Pages :
Book Description
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1466665440
Category : Business & Economics
Languages : en
Pages : 1655
Book Description
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Publisher: IGI Global
ISBN: 1466665440
Category : Business & Economics
Languages : en
Pages : 1655
Book Description
Over generations, human society has woven a rich tapestry of culture, art, architecture, and history, personified in artifacts, monuments, and landmarks arrayed across the globe. Individual communities are looking to exploit these local treasures for the benefit of the travelers who come to see them. Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and Applications considers the effect of cultural heritage and destinations of interest on the global economy from the viewpoints of both visitor and host. This broadly-focused, multi-volume reference will provide unique insights for travelers, business leaders, sightseers, cultural preservationists, and others interested in the unique variety of human ingenuity and innovation around the world.
Sustainable Development (2 Volume Set)
Author: C.A. Brebbia
Publisher: WIT Press
ISBN: 1784661570
Category : Architecture
Languages : en
Pages : 1312
Book Description
This collection of research papers, presented at meetings organised by the Wessex Institute of Technology (WIT), concerns a variety of issues relating to the area of sustainable development. WIT has a long and very successful record of organising conferences on the topic of sustainability, which requires an interdisciplinary approach. Any sustainable solutions that are derived solely from the perspective of a single discipline may have unintended damaging consequences that create new problems. Thus effective sustainable solutions require the collaboration of scientists and engineers from various disciplines, as well as planners, architects, environmentalists, policy makers, social scientists, and economists. The contents of this book reflect that interdisciplinary approach, and include topics under the main areas of: Sustainable development and planning; Disaster management; Air pollution; Urban transport; Ecosystems and Water resources management.
Publisher: WIT Press
ISBN: 1784661570
Category : Architecture
Languages : en
Pages : 1312
Book Description
This collection of research papers, presented at meetings organised by the Wessex Institute of Technology (WIT), concerns a variety of issues relating to the area of sustainable development. WIT has a long and very successful record of organising conferences on the topic of sustainability, which requires an interdisciplinary approach. Any sustainable solutions that are derived solely from the perspective of a single discipline may have unintended damaging consequences that create new problems. Thus effective sustainable solutions require the collaboration of scientists and engineers from various disciplines, as well as planners, architects, environmentalists, policy makers, social scientists, and economists. The contents of this book reflect that interdisciplinary approach, and include topics under the main areas of: Sustainable development and planning; Disaster management; Air pollution; Urban transport; Ecosystems and Water resources management.
The complete city trip guide for Abu Dhabi (United Arab Emirates)
Author:
Publisher: YouGuide Ltd
ISBN: 1836799659
Category :
Languages : en
Pages : 85
Book Description
Publisher: YouGuide Ltd
ISBN: 1836799659
Category :
Languages : en
Pages : 85
Book Description
The Hotel Industry’s Retention Management’s Success Factors of Selected Major Hotels in Abu Dhabi, United Arab Emirates
Author: Dr. Eileen L. Guerra - Papellero
Publisher: Partridge Publishing Singapore
ISBN: 1543753434
Category : Business & Economics
Languages : en
Pages : 95
Book Description
This study aims to assess in the hotel industry’s retention management of the rank-and-file employees in terms of the demographic profiles and the level of influence and level of importance of the success factors of selected major hotels operating in Abu Dhabi of the United Arab Emirates as assessed by the managers. The descriptive-correlational research was applied. The researcher prepared a structured survey questionnaire. It examines the current phenomenon that happens within Abu Dhabi’s hotel industry. The eight factors used throughout this study comprises of compensation and benefits, rewards and recognition, work environment and culture, recruitment and selection, career development and training, job design and work teams, performance and management evaluation, and communications. Correlation analysis tested the relationship between a profile of the respondents and their perceptions on the level of influence and level of importance of the factors of employee retention, and the difference between the perception of managers and rank-and-file employees on the level of importance and level of influence of the success factors of employee retention. The findings show that the role of the manager in the retention management of the rank-and-file employees was due to the level of influence and level of importance. As to the level of influence, the work environment and corporate culture were assessed by the managers to be the most influential success factor which was followed by performance management and evaluation, and job design and work teams. As to the level of importance, communication was assessed as the most important among all retention factors. The reason is due to good communication skill expected in the hospitality industry. Other considerations was on the recruitment and selection and performance management and evaluation. As a conclusion, the five success factors that helped the hotel industry in retaining their good employees for sustainable operations, include the work environment and corporate culture, performance management and evaluation, job design and work teams, communication, and recruitment and selection. As a result of the study, it is recommended that the hotel management should maintain the relationship of the level of influence and the level of importance with the respondents’ profiles in terms of age, highest educational attainment, hotel classification, position, and years of service basing from their significance and the rejection of the hypothesis. Key Terms: Descriptive-Correlational type of Research, Level of Influence, Level of Importance, Success Factors, Retention Management, Hotel Industry in Abu Dhabi.
Publisher: Partridge Publishing Singapore
ISBN: 1543753434
Category : Business & Economics
Languages : en
Pages : 95
Book Description
This study aims to assess in the hotel industry’s retention management of the rank-and-file employees in terms of the demographic profiles and the level of influence and level of importance of the success factors of selected major hotels operating in Abu Dhabi of the United Arab Emirates as assessed by the managers. The descriptive-correlational research was applied. The researcher prepared a structured survey questionnaire. It examines the current phenomenon that happens within Abu Dhabi’s hotel industry. The eight factors used throughout this study comprises of compensation and benefits, rewards and recognition, work environment and culture, recruitment and selection, career development and training, job design and work teams, performance and management evaluation, and communications. Correlation analysis tested the relationship between a profile of the respondents and their perceptions on the level of influence and level of importance of the factors of employee retention, and the difference between the perception of managers and rank-and-file employees on the level of importance and level of influence of the success factors of employee retention. The findings show that the role of the manager in the retention management of the rank-and-file employees was due to the level of influence and level of importance. As to the level of influence, the work environment and corporate culture were assessed by the managers to be the most influential success factor which was followed by performance management and evaluation, and job design and work teams. As to the level of importance, communication was assessed as the most important among all retention factors. The reason is due to good communication skill expected in the hospitality industry. Other considerations was on the recruitment and selection and performance management and evaluation. As a conclusion, the five success factors that helped the hotel industry in retaining their good employees for sustainable operations, include the work environment and corporate culture, performance management and evaluation, job design and work teams, communication, and recruitment and selection. As a result of the study, it is recommended that the hotel management should maintain the relationship of the level of influence and the level of importance with the respondents’ profiles in terms of age, highest educational attainment, hotel classification, position, and years of service basing from their significance and the rejection of the hypothesis. Key Terms: Descriptive-Correlational type of Research, Level of Influence, Level of Importance, Success Factors, Retention Management, Hotel Industry in Abu Dhabi.