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Author: Annemarie Lombard Publisher: ISBN: 9781919992648 Category : Ability Languages : en Pages : 192
Book Description
We experience our environment in a unique way through our senses. Some people thrive in a busy environment with lots going on and many people involved. They like everything brighter, louder, hotter, faster and find these inputs enjoyable and stimulating. Others avoid a crowded, noisy environment and will escape to ordered tranquillity whenever they can. They prefer everything softer, milder, slower and quickly feel overwhelmed and irritated by too much fuss and flutter. Sensory intelligence explains in clear layman's terms how this works to help you understand why you and others respond to sensory input the way you do. It then tells you how to modulate your senses to adapt to your environment and other people, or change your environment to fit your sensory preferences. It will help you to function more effectively and give you greater understanding and adaptability within your relationships, both at home and at work. ";Annemarie Lombard is bridging the gap between what professionals and researchers know about sensation and what the public would benefit from knowing ... When parents, partners, friends and co-workers understand each other and why they are reacting the way they do, it is easier to make adjustments ..."; Winnie Dunn (PhD OTR FAOTA), Professor & Chair Department of Occupational Therapy Education, University of Kansas Medical Center.
Author: Annemarie Lombard Publisher: ISBN: 9781919992648 Category : Ability Languages : en Pages : 192
Book Description
We experience our environment in a unique way through our senses. Some people thrive in a busy environment with lots going on and many people involved. They like everything brighter, louder, hotter, faster and find these inputs enjoyable and stimulating. Others avoid a crowded, noisy environment and will escape to ordered tranquillity whenever they can. They prefer everything softer, milder, slower and quickly feel overwhelmed and irritated by too much fuss and flutter. Sensory intelligence explains in clear layman's terms how this works to help you understand why you and others respond to sensory input the way you do. It then tells you how to modulate your senses to adapt to your environment and other people, or change your environment to fit your sensory preferences. It will help you to function more effectively and give you greater understanding and adaptability within your relationships, both at home and at work. ";Annemarie Lombard is bridging the gap between what professionals and researchers know about sensation and what the public would benefit from knowing ... When parents, partners, friends and co-workers understand each other and why they are reacting the way they do, it is easier to make adjustments ..."; Winnie Dunn (PhD OTR FAOTA), Professor & Chair Department of Occupational Therapy Education, University of Kansas Medical Center.
Author: Aradhna Krishna Publisher: Routledge ISBN: 1135429952 Category : Business & Economics Languages : en Pages : 410
Book Description
What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.
Author: Oliver G. Cameron Publisher: Oxford University Press ISBN: 0195136012 Category : Language Arts & Disciplines Languages : en Pages : 372
Book Description
The term Interception refers to information that is sent by the nervous system from the body to the brain. Despite its importance in the control of visceral organ function, emotional-motivational processes, and in psychosomatic disorders, the topic has not received as much attention as central functions of the nervous system. This book provides the first review of the field and will be of interest to scientists in neurobiology, psychology, and brain imaging, to individuals in related clinical fields such as psychiatry, neurology, cardiology, gastroenterology, and clinical psychology, and to their students and trainees.
Author: Bertil Hultén Publisher: SAGE ISBN: 1526485966 Category : Business & Economics Languages : en Pages : 260
Book Description
Authored by Bertil Hultén, one of the world′s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer′s chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Author: Herbert Stone Publisher: Elsevier ISBN: 0323155812 Category : Technology & Engineering Languages : en Pages : 327
Book Description
Sensory Evaluation Practices examines the principles and practices of sensory evaluation. It describes methods and procedures for the analysis of results from sensory tests; explains the reasons for selecting a particular procedure or test method; and discusses the organization and operation of a testing program, the design of a test facility, and the interpretation of results. Comprised of three parts encompassing nine chapters, this volume begins with an overview of sensory evaluation: what it does; how, where, and for whom; and its origin in physiology and psychology. It then discusses measurement, psychological errors in testing, statistics, test strategy, and experimental design. The reader is also introduced to the discrimination, descriptive, and affective methods of testing, along with the criteria used to select a specific method, procedures for data analysis, and the communication of actionable results. The book concludes by looking at problems where sensory evaluation is applicable, including correlation of instrumental and sensory data, measurement of perceived efficacy, storage testing, and product optimization. This book is a valuable resource for sensory professionals, product development and production specialists, research directors, technical managers, and professionals involved in marketing, marketing research, and advertising.
Author: Joanna Grace Publisher: Routledge ISBN: 1351701142 Category : Education Languages : en Pages : 187
Book Description
Sensory-being: the enveloping of natural presentness and awareness in an unfolding sensory moment. Sensory Beings: people whose experience of the world, and meaning within it, is primarily sensory. Often these are people who do not have access to language. If you support someone who understands the world in a primarily sensory way, for example someone with PMLD or later stage dementia, you will recognise that they often face periods of time in which they are left without an activity they can access. This unique, practical guide helps you to plan and deliver sensory activities that lead people into a calm, focused state. You are even invited to let the person you support lead you into a state of sensory focus. Written by a leading sensory specialist this book will help you to: View the world as the person you support may view it, and identify times when a sensory-being activity may be appropriate. Understand how to select and create the most engaging, low cost, sensory foci to suit the specific needs of the individuals in your care. Effectively facilitate sensory-being sessions from start to finish so that the people you care for receive the full and many benefits of calm, focused time. Tried and tested in a diverse range of settings prior to publication, these techniques and practical tools have already helped many people provide an enriched experience of life for those in their care. Throughout the book you will find numerous case studies and insights from parents, carers, special school practitioners, therapists, research institutions and more so that you can benefit from this broad body of experience.
Author: Jeff Hawkins Publisher: Macmillan ISBN: 1429900458 Category : Computers Languages : en Pages : 276
Book Description
From the inventor of the PalmPilot comes a new and compelling theory of intelligence, brain function, and the future of intelligent machines Jeff Hawkins, the man who created the PalmPilot, Treo smart phone, and other handheld devices, has reshaped our relationship to computers. Now he stands ready to revolutionize both neuroscience and computing in one stroke, with a new understanding of intelligence itself. Hawkins develops a powerful theory of how the human brain works, explaining why computers are not intelligent and how, based on this new theory, we can finally build intelligent machines. The brain is not a computer, but a memory system that stores experiences in a way that reflects the true structure of the world, remembering sequences of events and their nested relationships and making predictions based on those memories. It is this memory-prediction system that forms the basis of intelligence, perception, creativity, and even consciousness. In an engaging style that will captivate audiences from the merely curious to the professional scientist, Hawkins shows how a clear understanding of how the brain works will make it possible for us to build intelligent machines, in silicon, that will exceed our human ability in surprising ways. Written with acclaimed science writer Sandra Blakeslee, On Intelligence promises to completely transfigure the possibilities of the technology age. It is a landmark book in its scope and clarity.
Author: Tormod Næs Publisher: John Wiley & Sons ISBN: 1119957249 Category : Technology & Engineering Languages : en Pages : 268
Book Description
As we move further into the 21st Century, sensory and consumer studies continue to develop, playing an important role in food science and industry. These studies are crucial for understanding the relation between food properties on one side and human liking and buying behaviour on the other. This book by a group of established scientists gives a comprehensive, up-to-date overview of the most common statistical methods for handling data from both trained sensory panels and consumer studies of food. It presents the topic in two distinct sections: problem-orientated (Part I) and method orientated (Part II), making it to appropriate for people at different levels with respect to their statistical skills. This book succesfully: Makes a clear distinction between studies using a trained sensory panel and studies using consumers. Concentrates on experimental studies with focus on how sensory assessors or consumers perceive and assess various product properties. Focuses on relationships between methods and techniques and on considering all of them as special cases of more general statistical methodologies It is assumed that the reader has a basic knowledge of statistics and the most important data collection methods within sensory and consumer science. This text is aimed at food scientists and food engineers working in research and industry, as well as food science students at master and PhD level. In addition, applied statisticians with special interest in food science will also find relevant information within the book.
Author: Jeff Hawkins Publisher: Basic Books ISBN: 1541675800 Category : Computers Languages : en Pages : 251
Book Description
A bestselling author, neuroscientist, and computer engineer unveils a theory of intelligence that will revolutionize our understanding of the brain and the future of AI. For all of neuroscience's advances, we've made little progress on its biggest question: How do simple cells in the brain create intelligence? Jeff Hawkins and his team discovered that the brain uses maplike structures to build a model of the world—not just one model, but hundreds of thousands of models of everything we know. This discovery allows Hawkins to answer important questions about how we perceive the world, why we have a sense of self, and the origin of high-level thought. A Thousand Brains heralds a revolution in the understanding of intelligence. It is a big-think book, in every sense of the word. One of the Financial Times' Best Books of 2021 One of Bill Gates' Five Favorite Books of 2021
Author: Brian Boxer Wachler, MD Publisher: New World Library ISBN: 160868475X Category : Psychology Languages : en Pages : 282
Book Description
The Secret Behind Our Perceptions Finally Revealed! Why do we gravitate to products endorsed by celebrities? Why does time seem to go by faster as we get older? Why are some athletes perpetual winners and others losers? Exploring the brain’s ability to interpret and make sense of the world, Dr. Brian Boxer Wachler describes how your perception can be reality or fantasy and how to separate the two, which is the basis of improving your Perceptual Intelligence (PI). With concrete examples and case studies, Dr. Brian (as he’s known to his patients) explains why our senses do not always match reality and how we can influence the world around us through perceptions, inward and outward. By fine-tuning your PI, you can better understand what’s really going on and make more insightful decisions in your life.
Author: Annemarie Lombard
Author: Annemarie Lombard
Author: Aradhna Krishna
Author: Oliver G. Cameron
Author: Bertil Hultén
Author: Herbert Stone
Author: Joanna Grace
Author: Jeff Hawkins
Author: Tormod Næs
Author: Jeff Hawkins
Author: Brian Boxer Wachler, MD