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Author: John A. Morello Publisher: Bloomsbury Publishing USA ISBN: 0313075263 Category : Political Science Languages : en Pages : 126
Book Description
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author: John A. Morello Publisher: Bloomsbury Publishing USA ISBN: 0313075263 Category : Political Science Languages : en Pages : 126
Book Description
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920. This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Author: Laton McCartney Publisher: Random House Trade Paperbacks ISBN: 0812973372 Category : History Languages : en Pages : 386
Book Description
In this amazing and at times ribald story, Laton McCartney tells how Big Oil handpicked Warren G. Harding, an obscure Ohio senator, to serve as our twenty-third president. Harding and his “oil cabinet” made it possible for cronies to secure vast fuel reserves that had been set aside for use by the U.S. Navy. In exchange, the oilmen paid off senior government officials, bribed newspaper publishers, and covered the GOP campaign debt. When news of the scandal finally emerged, the consequences were disastrous. Drawing on contemporary records newly made available to McCartney, The Teapot Dome Scandal reveals a shocking, revelatory picture of just how far-reaching the affair was, how high the stakes, and how powerful the conspirators–all told in a dazzling narrative style.
Author: Ann Malaspina Publisher: Albert Whitman & Company ISBN: 0807531898 Category : Juvenile Nonfiction Languages : en Pages : 35
Book Description
Top 10 on the 2013 Amelia Bloomer list A nonfiction story about suffragist Susan B. Anthony's first trip to the ballot box. On November 5, 1872, Susan B. Anthony made history--and broke the law--when she voted in the US presidential election, a privilege that had been reserved for men. She was arrested, tried, and found guilty: "The greatest outrage History every witnessed," she wrote in her journal. It wasn't until 1920 that women were granted the right to vote, but the civil rights victory would not have been possible without Susan B. Anthony's leadership and passion to stand up for what was right.
Author: H. W. Brands Publisher: Macmillan ISBN: 9780805069556 Category : Biography & Autobiography Languages : en Pages : 194
Book Description
An acclaimed historian and Pulitzer Prize finalist offers a clear, comprehensive, and timely account of Wilson's unusual route to the White House, his campaign against corporate interests, and his decline in popularity and health following the rejection by Congress of his League of Nations.
Author: Edward L. Widmer Publisher: Macmillan ISBN: 0805069224 Category : Biography & Autobiography Languages : en Pages : 208
Book Description
The first president born after America's independence ushers in a new era of no-holds-barred democracy The first "professional politician" to become president, the slick and dandyish Martin Van Buren was to all appearances the opposite of his predecessor, the rugged general and Democratic champion Andrew Jackson. Van Buren, a native Dutch speaker, was America's first ethnic president as well as the first New Yorker to hold the office, at a time when Manhattan was bursting with new arrivals. A sharp and adroit political operator, he established himself as a powerhouse in New York, becoming a U.S. senator, secretary of state, and vice president under Jackson, whose election he managed. His ascendancy to the Oval Office was virtually a foregone conclusion. Once he had the reins of power, however, Van Buren found the road quite a bit rougher. His attempts to find a middle ground on the most pressing issues of his day-such as the growing regional conflict over slavery-eroded his effectiveness. But it was his inability to prevent the great banking panic of 1837, and the ensuing depression, that all but ensured his fall from grace and made him the third president to be denied a second term. His many years of outfoxing his opponents finally caught up with him. Ted Widmer, a veteran of the Clinton White House, vividly brings to life the chaos and contention that plagued Van Buren's presidency-and ultimately offered an early lesson in the power of democracy.
Author: Carl Sferrazza Anthony Publisher: William Morrow ISBN: Category : Biography & Autobiography Languages : en Pages : 696
Book Description
Tells the story of Florence Harding's rise from young unwed mother to First Lady and reveals her influence behind Harding's ascent to America's most scandal-ridden presidency and her role in his death. The drama of her life is set against the stage of the White House in the Jazz Age, and involves exciting elements such as mistresses, blackmail, poisoning, and opium addicts. Includes bandw photos. Annotation copyrighted by Book News, Inc., Portland, OR
Author: David Greenberg Publisher: Macmillan ISBN: 1466823046 Category : Biography & Autobiography Languages : en Pages : 226
Book Description
The austere president who presided over the Roaring Twenties and whose conservatism masked an innovative approach to national leadership He was known as "Silent Cal." Buttoned up and tight-lipped, Calvin Coolidge seemed out of place as the leader of a nation plunging headlong into the modern era. His six years in office were a time of flappers, speakeasies, and a stock market boom, but his focus was on cutting taxes, balancing the federal budget, and promoting corporate productivity. "The chief business of the American people is business," he famously said. But there is more to Coolidge than the stern capitalist scold. He was the progenitor of a conservatism that would flourish later in the century and a true innovator in the use of public relations and media. Coolidge worked with the top PR men of his day and seized on the rising technologies of newsreels and radio to bring the presidency into the lives of ordinary Americans—a path that led directly to FDR's "fireside chats" and the expert use of television by Kennedy and Reagan. At a time of great upheaval, Coolidge embodied the ambivalence that many of his countrymen felt. America kept "cool with Coolidge," and he returned the favor.
Author: Jules Witcover Publisher: Routledge ISBN: 1135312044 Category : Political Science Languages : en Pages : 320
Book Description
As the United States marks its first presidential election of a new century, Witcover shows us how professional mercenaries -- with little party loyalty and diminished political principles, driven by an insatiable need for money -- are poisoning public life. At the same time, politicians themselves have condoned and even encouraged these developments, responding to the demands of a media-driven age in which the press corps pursues its own quest for celebrity and financial reward. Sharp, revealing, and rich with anecdotes, No Way to Pick a President offers a wealth of presidential history, from the role of the vice president's office to campaign funds, television and the electoral college.
Author: John A. Morello
Author: John A. Morello
Author: Joe McGinniss
Author: Joe MacGinniss
Author: Laton McCartney
Author: Ann Malaspina
Author: H. W. Brands
Author: Edward L. Widmer
Author: Carl Sferrazza Anthony
Author: David Greenberg
Author: Jules Witcover