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Author: Arlene Weintraub Publisher: Basic Books ISBN: 0465021336 Category : Social Science Languages : en Pages : 258
Book Description
The beauty industry -- which once revolved around creams and powders, subtle agents to enhance beauty -- has become the anti-aging industry, overrun with steroids, human growth hormone injections, and "bio-identical" hormones -- all promoted as "cures"; for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy, from celebrity enthusiasts like Suzanne Somers and Oprah to the self-medicating doctors who run chains of rejuvenation centers, all claiming that we deserve to be forever young -- and promising to show us how. Weintraub reveals the shady practices that run rampant when junk science and dubious marketing meet consumer choice. She shows for the remarkable economic and cultural impact of anti-aging medicine, on the patients who partake and on the rest of us. It's not a pretty story, but Weintraub tells us everything we need to know to avoid being duped by this billion-dollar -- and dangerous -- hoax.
Author: Arlene Weintraub Publisher: Basic Books ISBN: 0465021336 Category : Social Science Languages : en Pages : 258
Book Description
The beauty industry -- which once revolved around creams and powders, subtle agents to enhance beauty -- has become the anti-aging industry, overrun with steroids, human growth hormone injections, and "bio-identical" hormones -- all promoted as "cures"; for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy, from celebrity enthusiasts like Suzanne Somers and Oprah to the self-medicating doctors who run chains of rejuvenation centers, all claiming that we deserve to be forever young -- and promising to show us how. Weintraub reveals the shady practices that run rampant when junk science and dubious marketing meet consumer choice. She shows for the remarkable economic and cultural impact of anti-aging medicine, on the patients who partake and on the rest of us. It's not a pretty story, but Weintraub tells us everything we need to know to avoid being duped by this billion-dollar -- and dangerous -- hoax.
Author: Arlene Weintraub Publisher: Basic Books ISBN: 0465021336 Category : Social Science Languages : en Pages : 258
Book Description
The beauty industry -- which once revolved around creams and powders, subtle agents to enhance beauty -- has become the anti-aging industry, overrun with steroids, human growth hormone injections, and "bio-identical" hormones -- all promoted as "cures"; for getting old. Acclaimed BusinessWeek science reporter Arlene Weintraub takes us inside this world, from the marketing departments of huge pharmaceutical companies to the backroom of your local pharmacy, from celebrity enthusiasts like Suzanne Somers and Oprah to the self-medicating doctors who run chains of rejuvenation centers, all claiming that we deserve to be forever young -- and promising to show us how. Weintraub reveals the shady practices that run rampant when junk science and dubious marketing meet consumer choice. She shows for the remarkable economic and cultural impact of anti-aging medicine, on the patients who partake and on the rest of us. It's not a pretty story, but Weintraub tells us everything we need to know to avoid being duped by this billion-dollar -- and dangerous -- hoax.
Author: Stith Thompson Publisher: Indiana University Press ISBN: 9780253338846 Category : Literary Criticism Languages : en Pages : 504
Book Description
"This monumental work has now become... the indispensable tool of all folk narrative scholars." --Southern Folklore Quarterly "A work of this kind can never be quite complete, but in this work Stith Thompson has approached perfection." --Volkskunde "An invaluable aid to students and scholars... " --Reference & Research Book News Indiana University Press, with the generous support of the L. J. and Mary C. Skaggs Foundation, is pleased to announce the republication of this folklore classic, in honor of the centenary of the American Folklore Society.
Author: Publisher: ISBN: Category : Languages : en Pages : 132
Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Avril Sabine Publisher: Cracked Acorn Productions ISBN: 1925617742 Category : Young Adult Fiction Languages : en Pages : 321
Book Description
Genre: Young Adult Fantasy LitRPG. Word Count: 62751 When all actions have repercussions, it isn't really a game. While focusing on completing some of their quests, Mallory and her companions travel to new locations, face various creatures, meet more people and discover new information. Something they learn the hard way. As they've been warned, their actions have consequences. Will those consequences be more dangerous than they expected? This story was written by Australian authors using Australian spelling. Keywords: teen/young adult, game lit mechanics, portal fantasy, medieval fantasy world, mage, warrior, archer, rogue, action and adventure, strong female character, wolf cub, otter, quests, journey, exploration, gamer girl.
Author: John Hoover Publisher: John Wiley & Sons ISBN: 0471750891 Category : Business & Economics Languages : en Pages : 221
Book Description
HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime. In How to Sell to an Idiot, authors John Hoover and Bill Sparkman show you how to ignore your own inner idiot and start selling more by doing less of what doesn't work and more of what does. Along with a wealth of proven sales guidance and effective techniques, you'll learn how to: Use idiot-proof planning and preparation to make prospecting far more effective Use idiot-speak to connect with prospects and gather vital information that makes selling easy Spice up your sales pitch for faster closings and larger sales Wring referrals out of clients like water from a sponge And much more! "Selling is an act of compassion. Sales professionals must believe that their products and services will improve the quality of their customers' lives. Hoover and Sparkman get that. Selling must also be fun-for the salesperson and the customer. How to Sell to an Idiot makes it clear that the first laugh of the day must be at ourselves." —Roger P. DiSilvestro, former Chairman and CEO, Athlon Sports Publishing and coauthor of The Art of Constructive Confrontation "How to Sell to an Idiot hits the bull's-eye. Great practical steps that will help anyone in sales reach the goal line. Truly a creative approach with fresh new ideas delivered with humor." —Charles S. Dreyer, Director of Sales-Southern California Coastal Region, K. Hovnanian Homes, a Fortune 500 company "How to Sell to an Idiot provides an entertaining and creative look at the formula for sales success. Insightful and fun, you'd have to be an idiot not to add this book to your resource library!" —Chip Cummings, international speaker, marketing expert, and author of Stop Selling and Start Listening
Author: Arlene Weintraub
Author: Arlene Weintraub
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Author: United States. Federal Trade Commission
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Author: Stith Thompson
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Author: Avril Sabine
Author: John Hoover