Author: Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1406
Book Description
Advertising & Selling
Author: Media Selling
Author: Charles WarnerPublisher: John Wiley & Sons
ISBN: 1405158395
Category : Business & Economics
Languages : en
Pages : 617
Book Description
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Building Newspaper Advertising
Author: Jason RogersPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 660
Book Description
Advertising and Selling Fortnightly
Author: Advertising and Selling
Author: Selling Newspaper Space
Author: Joseph Edwin ChasnoffPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 142
Book Description
Editor & Publisher
Author: Publisher:
ISBN:
Category : Journalism
Languages : en
Pages : 1536
Book Description
The fourth estate.
Advertising and Selling
Author: Noble T. PraiggPublisher:
ISBN:
Category : Advertising
Languages : en
Pages : 510
Book Description
Newsprint Metropolis
Author: Julia GuarneriPublisher: University of Chicago Press
ISBN: 022675832X
Category : History
Languages : en
Pages : 345
Book Description
"At the close of the nineteenth century, new printing and paper technologies fueled an expansion of the newspaper business. Newspapers soon saturated the United States, especially its cities, which were often home to more than a dozen dailies apiece. Using New York, Philadelphia, Milwaukee, and Chicago as case studies, Julia Guarneri shows how city papers became active agents in creating metropolitan spaces and distinctive urban cultures. Newsprint Metropolis offers a vivid tour of these papers, from the front to the back pages. Paying attention to much-loved features, including comic strips, sports pages, advice columns, and Sunday magazines, she tells the linked histories of newspapers and of the cities they served. Guarneri shows how themed sections for women, businessmen, sports fans, and suburbanites illustrated entire ways of life built around consumer products. But while papers provided a guide to individual upward mobility, they also fostered a climate of civic concern and responsibility. Charity campaigns and metropolitan sections painted portraits of distinctive, cohesive urban communities. Real estate sections and classified ads boosted the profile of the suburbs, expanding metropolitan areas while maintaining cities' roles as economic and information hubs. All the while, editors were drawing in new reading audiences--women, immigrants, and working-class readers--helping to give rise to the diverse, contentious, and commercial public sphere of the twentieth century." -- Publisher's description
Hearings, Reports and Prints of the House Committee on the Judiciary
Author: United States. Congress. House. Committee on the JudiciaryPublisher:
ISBN:
Category : Courts
Languages : en
Pages : 1616
Book Description