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Author: Gian Luigi Longinotti-Buitoni Publisher: ISBN: Category : Business & Economics Languages : en Pages : 344
Book Description
As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.
Author: Gian Luigi Longinotti-Buitoni Publisher: ISBN: Category : Business & Economics Languages : en Pages : 344
Book Description
As long as men and women dream, the luxury market will flourish, says North American Ferrari's Gian Luigi Longinotti-Buitoni. Today, when more people than ever have the opportunity to become wealthy, and when technological advances help reduce the cost of 'physical maintenance', freeing consumers to spend proportionately less money on satisfying basic needs and more on fulfilling their dreams, the luxury market is no longer marginal. Buitoni, a man who speaks with great authority about the business of selling dreams, demonstrates how entrepeneurs and managers from all fields of business can learn a great deal from those who market products and services that ardently appeal to a customer's imagination and desires. In SELLING DREAMS, Buitoni explains his concept of 'dreamketing', where brand management is elevated to an art form, requiring artists, market sociologists, and executives to conjure up images that take hold in the consumer's collective consciousness and to attract interest in products and services that will set tomorrow's trends. His practical, step-by-step marketing plans are easily adaptable, and they will appeal to anyone who wants to stay ahead of the competition.
Author: Susanne O'Leary Publisher: Createspace Independent Publishing Platform ISBN: 9781547189762 Category : Electronic books Languages : en Pages : 236
Book Description
The pristine blue waters and sun drenched shores of the French Riviera provide a stunning backdrop to the story of two women, Chantal and Flora, both struggling with the heartache of a lost love. Chantal Gardinier runs her real estate agency in Antibes with an iron fist. A tough businesswoman on the surface, Chantal is hiding a tragic home life and a secret love affair. When faced with a moral dilemma, she is unsure which path to choose. Flora McKenna arrives in town with high hopes of finding happiness. When she immediately lands a great job, she decides that this exotic paradise might be just the place to help her heart heal. Selling houses to expats looking for a dream home in the sun would be the ideal existence if it weren't for her demanding boss, Chantal-a woman with no scruples when it comes to bending the rules. But Chantal's personal life catches up with her, and she is forced to ask Flora to run the agency. While trying to cope with French property laws and red tape, Flora is thrown into a love affair that threatens to break her heart.
Author: Paul Hina Publisher: Corba Press ISBN: 9780975883105 Category : Fiction Languages : en Pages : 180
Book Description
Dreams Inc. is a business where the psychology of onea??s dreams meets corporate America. The corporation reenacts peoplea??s dreams, through an intricate theatrical system in an attempt to better help the patients understand their hidden desires. In the Satchel, On the Train, Selling Dreams to Nancy revolves around three seemingly different personalities who become involved with Dreams Inc., and how each is affected by his/her involvement. All three of these characters ride the same train every morning and enjoy the familiarity of the anti-social relationship they have with the faces on that train. All three characters quickly realize that the divides that kept them at a comfortable distance from one another can be torn down by the indeterminacy of everyday life.
Author: Charles Warner Publisher: John Wiley & Sons ISBN: 1119477468 Category : Social Science Languages : en Pages : 576
Book Description
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.
Author: Jonathan Schroeder Publisher: Routledge ISBN: 1134252323 Category : Business & Economics Languages : en Pages : 218
Book Description
This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.
Author: Guy Kawasaki Publisher: Harper Collins ISBN: 0887306004 Category : Business & Economics Languages : en Pages : 354
Book Description
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
Author: Jonathan E. Schroeder Publisher: Taylor & Francis ISBN: 9780415355995 Category : Business & Economics Languages : en Pages : 246
Book Description
Exploring current issues in brand management, this book fills a niche in the burgeoning cache of branding literature with a distinctive managerially and theoretically informed perspective on the cultural dimensions of branding.
Author: Barack Obama Publisher: Crown ISBN: 0307394123 Category : Biography & Autobiography Languages : en Pages : 463
Book Description
#1 NEW YORK TIMES BESTSELLER • ONE OF ESSENCE’S 50 MOST IMPACTFUL BLACK BOOKS OF THE PAST 50 YEARS In this iconic memoir of his early days, Barack Obama “guides us straight to the intersection of the most serious questions of identity, class, and race” (The Washington Post Book World). “Quite extraordinary.”—Toni Morrison In this lyrical, unsentimental, and compelling memoir, the son of a black African father and a white American mother searches for a workable meaning to his life as a black American. It begins in New York, where Barack Obama learns that his father—a figure he knows more as a myth than as a man—has been killed in a car accident. This sudden death inspires an emotional odyssey—first to a small town in Kansas, from which he retraces the migration of his mother’s family to Hawaii, and then to Kenya, where he meets the African side of his family, confronts the bitter truth of his father’s life, and at last reconciles his divided inheritance. Praise for Dreams from My Father “Beautifully crafted . . . moving and candid . . . This book belongs on the shelf beside works like James McBride’s The Color of Water and Gregory Howard Williams’s Life on the Color Line as a tale of living astride America’s racial categories.”—Scott Turow “Provocative . . . Persuasively describes the phenomenon of belonging to two different worlds, and thus belonging to neither.”—The New York Times Book Review “Obama’s writing is incisive yet forgiving. This is a book worth savoring.”—Alex Kotlowitz, author of There Are No Children Here “One of the most powerful books of self-discovery I’ve ever read, all the more so for its illuminating insights into the problems not only of race, class, and color, but of culture and ethnicity. It is also beautifully written, skillfully layered, and paced like a good novel.”—Charlayne Hunter-Gault, author of In My Place “Dreams from My Father is an exquisite, sensitive study of this wonderful young author’s journey into adulthood, his search for community and his place in it, his quest for an understanding of his roots, and his discovery of the poetry of human life. Perceptive and wise, this book will tell you something about yourself whether you are black or white.”—Marian Wright Edelman
Author: Danielle Sarver Coombs Publisher: Bloomsbury Publishing USA ISBN: Category : Social Science Languages : en Pages : 970
Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author: Gian Luigi Longinotti-Buitoni
Author: Gian Luigi Longinotti-Buitoni
Author: Susanne O'Leary
Author: Paul Hina
Author: Charles Warner
Author: Jonathan Schroeder
Author: Guy Kawasaki
Author: Jonathan E. Schroeder
Author: Craig Hamilton-Parker
Author: Barack Obama
Author: Danielle Sarver Coombs