Author: Yasmeen Abu-Laban Publisher: University of Toronto Press ISBN: 1442600721 Category : Social Science Languages : en Pages : 202
Book Description
Using gender, race/ethnicity, and class lenses to frame their analysis, the authors review Canadian immigration, multiculturalism, and employment equity policies, including their different historical origins, to illustrate how a preference for selling diversity has emerged in the last decade.
Author: Marlene L. Rossman Publisher: AMACOM/American Management Association ISBN: 9780814479216 Category : Business & Economics Languages : en Pages : 178
Book Description
Although the author discusses the ethnic, religious, and lifestyle diversity of the United States, this is a marketing book. The aim is to help marketers increase profits for their companies, not to make political or social statements.
Author: Arthur Woods Publisher: John Wiley & Sons ISBN: 1119800919 Category : Business & Economics Languages : en Pages : 310
Book Description
You want to build a more diverse organization, but how will you shift your hiring practices? Learn the playbook from the world’s top talent executives and the global leader in diversity recruiting. Hiring for Diversity: The Guide to Building an Inclusive and Equitable Organization brings together the most cutting-edge practices for implementing a diversity hiring strategy that leaves your organization with a comprehensive view and an actionable plan. Using the author’s research-backed Equal Hiring Index ® and work with hundreds of leading employers, the book offers readers the most actionable examples of the policies and practices that inclusive hiring leaders employ today. You’ll learn: How to take stock of your existing hiring and retention practices to identify the most urgent and high impact opportunities Where to enact tactical changes to your hiring practices and policies that will reduce bias and improve accessibility How to develop a comprehensive diversity sourcing strategy by building a holistic understanding of underrepresented communities How to shift the mindset and behavior of people in your organization to collectively advance your diversity hiring efforts How to measure your progress and report your impact in your diversity hiring Perfect for human resources professionals, managers, executives, and board members, and existing and aspiring leaders passionate about diversity, Hiring for Diversity will also earn a prominent spot on the bookshelves of anyone interested in making the company they work in more inclusive, fair, and equitable.
Author: Pamela Newkirk Publisher: Bold Type Books ISBN: 1568588232 Category : Social Science Languages : en Pages : 204
Book Description
One of Time Magazine's Must-Read Books of 2019 An award-winning journalist shows how workplace diversity initiatives have turned into a profoundly misguided industry--and have done little to bring equality to America's major industries and institutions. Diversity has become the new buzzword, championed by elite institutions from academia to Hollywood to corporate America. In an effort to ensure their organizations represent the racial and ethnic makeup of the country, industry and foundation leaders have pledged hundreds of millions of dollars to commission studies, launch training sessions, and hire consultants and diversity czars. But is it working? In Diversity, Inc., award-winning journalist Pamela Newkirk shines a bright light on the diversity industry, asking the tough questions about what has been effective--and why progress has been so slow. Newkirk highlights the rare success stories, sharing valuable lessons about how other industries can match those gains. But as she argues, despite decades of handwringing, costly initiatives, and uncomfortable conversations, organizations have, apart from a few exceptions, fallen far short of their goals. Diversity, Inc. incisively shows the vast gap between the rhetoric of inclusivity and real achievements. If we are to deliver on the promise of true equality, we need to abandon ineffective, costly measures and commit ourselves to combatting enduring racial attitudes
Author: Michael Soon Lee Publisher: John Wiley & Sons ISBN: 0470451556 Category : Business & Economics Languages : en Pages : 359
Book Description
Want to reach out to multicultural customers? Cross-Cultural Selling For Dummies is packed with everything you need to know to tap into multicultural markets, from establishing solid relationships to adapting your advertising to meeting the needs of your new clientele. You’ll acquire key cross-cultural skills and build a coordinated effort that engages all aspects of your business. This practical, easy-to-understand guide shows you how to measure the purchasing power of other cultures and change the way you market to them. You’ll learn how to do multicultural research, develop a marketing campaign with wide appeal, pick the right media, tune your materials to the market, and establish a presence in the community. You’ll find tips on identifying generational differences with in a culture, pronouncing names correctly, and determining customer motivation. Discover how to: Reach out to multicultural customers Develop strong relationships Adapt your sales presentations and techniques Clear language barriers Boost your street cred Present appealing financing options Create a foundation for long-term success Handle negotiations with skilled hagglers Recognize and overcome objections Adopt techniques to close the sale Create a strong referral base Avoid cultural conflicts Maintain a diverse sales team You can realize the incredible untapped potential of the multicultural market to send your sales soaring and your profits off the charts. Cross-Cultural Selling For Dummies shows you how!
Author: Carol Fulp Publisher: Beacon Press ISBN: 0807056294 Category : Business & Economics Languages : en Pages : 216
Book Description
Explores how investing in a racially and ethnically diverse workforce will help make contemporary businesses more dynamic, powerful, and profitable In our fast-changing demographic landscape, companies that proactively embrace diversity in all areas of their operations will be best poised to thrive. Renowned business leader and visionary Carol Fulp explores staffing trends in the US and provides a blueprint for what businesses must do to maintain their competitiveness and customer base, including hiring in new ways, aligning managers around diversity, providing new kinds of leadership development, and engaging employees to embrace differences. Using detailed case histories of corporate cultures such as the NFL, Eastern Bank, John Hancock, Hallmark Health, and PepsiCo, as well as her own experiences in the workplace and in advising companies on diversity practice, Fulp demonstrates how people of different races and ethnicities represent an essential asset to contemporary companies and organizations.
Author: Matthew Syed Publisher: Flatiron Books ISBN: 1250769906 Category : Business & Economics Languages : en Pages : 173
Book Description
Ideas are everywhere, but those with the greatest problem-solving, business-transforming, and life-changing potential are often hard to identify. Even when we recognize good ideas, applying them to everyday obstacles—whether in the workplace, our homes, or our civic institutions—can seem insurmountable. According to Matthew Syed, it doesn't have to be this way. In Rebel Ideas, Syed argues that our brainpower as individuals isn't enough. To tackle problems from climate change to economic decline, we'll need to employ the power of "cognitive diversity." Drawing on psychology, genetics, and beyond, Syed uses real-world scenarios including the failings of the CIA before 9/11 and a communication disaster at the peak of Mount Everest to introduce us to the true power of thinking differently. Rebel Ideas will strengthen any kind of team, while including advice on how, as individuals, we can embrace the potential of an "outsider mind-set" as our greatest asset. Matthew Syed is the Sunday Times bestselling author of Black Box Thinking, Bounce, and The Greatest. He writes an award-winning newspaper column in The Times and is the host of the hugely successful BBC podcast Flintoff, Savage and the Ping Pong Guy.
Author: Michalle E. Mor Barak Publisher: SAGE Publications ISBN: 1483386147 Category : Business & Economics Languages : en Pages : 664
Book Description
Winner of the George R. Terry Book Award from Academy of Management and the Outstanding Academic Title Award from CHOICE Magazine Successful management of our increasingly diverse workforce is one of the most important challenges facing organizations today. In the Fourth Edition of her award-winning text, Managing Diversity, author Michàlle E. Mor Barak argues that inclusion is the key to unleashing the potential embedded in a multicultural workforce. This thoroughly updated new edition includes the latest research, statistics, policy, and case examples. A new chapter on inclusive leadership explores the diversity paradox and unpacks how leaders can leverage diversity to increase innovation and creativity for competitive advantage. A new chapter devoted to “Practical Steps for Creating an Inclusive Workplace” presents a four-stage intervention and implementation model with accompanying scales that can been used to assess inclusion in the workplace, making this the most practical edition ever.
Author: Natasha K. Warikoo Publisher: University of Chicago Press ISBN: 022640028X Category : Education Languages : en Pages : 304
Book Description
We’ve heard plenty from politicians and experts on affirmative action and higher education, about how universities should intervene—if at all—to ensure a diverse but deserving student population. But what about those for whom these issues matter the most? In this book, Natasha K. Warikoo deeply explores how students themselves think about merit and race at a uniquely pivotal moment: after they have just won the most competitive game of their lives and gained admittance to one of the world’s top universities. What Warikoo uncovers—talking with both white students and students of color at Harvard, Brown, and Oxford—is absolutely illuminating; and some of it is positively shocking. As she shows, many elite white students understand the value of diversity abstractly, but they ignore the real problems that racial inequality causes and that diversity programs are meant to solve. They stand in fear of being labeled a racist, but they are quick to call foul should a diversity program appear at all to hamper their own chances for advancement. The most troubling result of this ambivalence is what she calls the “diversity bargain,” in which white students reluctantly agree with affirmative action as long as it benefits them by providing a diverse learning environment—racial diversity, in this way, is a commodity, a selling point on a brochure. And as Warikoo shows, universities play a big part in creating these situations. The way they talk about race on campus and the kinds of diversity programs they offer have a huge impact on student attitudes, shaping them either toward ambivalence or, in better cases, toward more productive and considerate understandings of racial difference. Ultimately, this book demonstrates just how slippery the notions of race, merit, and privilege can be. In doing so, it asks important questions not just about college admissions but what the elite students who have succeeded at it—who will be the world’s future leaders—will do with the social inequalities of the wider world.
Author: Professor C P Rao Publisher: Gower Publishing, Ltd. ISBN: 1409459829 Category : Business & Economics Languages : en Pages : 464
Book Description
As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
Author: Yasmeen Abu-Laban
Author: Marlene L. Rossman
Author: Arthur Woods
Author: Pamela Newkirk
Author: Michael Soon Lee
Author: Carol Fulp
Author: Matthew Syed
Author: Michalle E. Mor Barak
Author: Natasha K. Warikoo
Author: Professor C P Rao