Author: Su Mi Dahlgaard-ParkPublisher:
ISBN: 9780857241191
Category :
Languages : en
Pages : 116
Book Description
Selected Papers from the International Conference on Quality and Service Sciences, Verona 2009 (a Combined Conference on the Yearly QMOD and Toulon-Verona Conferences)
Author: Su Mi Dahlgaard-ParkPublisher:
ISBN: 9780857241191
Category :
Languages : en
Pages : 116
Book Description
CeDEM14
Author: Parycek, PeterPublisher: MV-Verlag
ISBN: 3902505354
Category :
Languages : en
Pages : 620
Book Description
Social Media Marketing in Tourism and Hospitality
Author: Roberta MinazziPublisher: Springer
ISBN: 3319051822
Category : Business & Economics
Languages : en
Pages : 178
Book Description
This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the “digitization of word of mouth” via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.
The Oxford Handbook of Evidence-based Management
Author: Denise M. RousseauPublisher: Oxford University Press
ISBN: 0199763984
Category : Business & Economics
Languages : en
Pages : 461
Book Description
The Oxford Handbook of Evidence-based Management shows how leaders and managers can make effective use of best available evidence in the decisions they make — and what educators and researchers need to do to help them come to the right solution.
The SAGE Encyclopedia of Quality and the Service Economy
Author: Su Mi Dahlgaard-ParkPublisher: SAGE Publications
ISBN: 1483346358
Category : Business & Economics
Languages : en
Pages : 992
Book Description
Society, globally, has entered into what might be called the “service economy.” Services now constitute the largest share of GDP in most countries and provide the major source of employment in both developed and developing countries. Services permeate all aspects of peoples’ lives and are becoming inseparable from most aspects of economic activity. “Quality management” has been a dominating managerial practice since World War II. With quality management initially associated with manufacturing industries, one might assume the relevance of quality management might decrease with the emergence of the service economy. To the contrary, the emergence of the service economy strengthened the importance of quality issues, which no longer are associated only with manufacturing industries but are increasingly applied in all service sectors, as well. Today, we talk not only about product or service quality but have even expanded the framework of quality to quality of life and quality of environment. Thus, quality and services have emerged in parallel as closely interrelated fields. The Encyclopedia of Quality and the Service Economy explores such relevant questions as: What are the characteristics, nature, and definitions of quality and services? How do we define quality of products, quality of services, or quality of life? How are services distinguished from goods? How do we measure various aspects of quality and services? How can products and service quality be managed most effectively and efficiently? What is the role of customers in creation of values? These questions and more are explored within the pages of this two-volume, A-to-Z reference work.
Business Performance Measurement
Author: Andy NeelyPublisher: Cambridge University Press
ISBN: 9780521803427
Category : Business & Economics
Languages : en
Pages : 386
Book Description
A multidisciplinary book on performance measurement that will appeal to students, researchers and managers.
Integrated Management Systems
Author: Branding and Advertising
Author: Flemming HansenPublisher: Copenhagen Business School Press DK
ISBN: 9788763001182
Category : Business & Economics
Languages : en
Pages : 488
Book Description
Based on papers from a 2002 conference.
Proceedings of the 11th Toulon-Verona International Conference on Quality in Services
Author: Rocco MoliterniPublisher: Firenze University Press
ISBN: 8884538556
Category : Health care rationing
Languages : en
Pages : 889
Book Description
The Toulon-Verona Conference was founded in 1998 by prof. Claudio Baccarani of the University of Verona, Italy, and prof. Michel Weill of the University of Toulon, France. It has been organized each year in a different place in Europe in cooperation with a host university (Toulon 1998, Verona 1999, Derby 2000, Mons 2001, Lisbon 2002, Oviedo 2003, Toulon 2004, Palermo 2005, Paisley 2006, Thessaloniki 2007, Florence, 2008). Originally focusing on higher education institutions, the research themes have over the years been extended to the health sector, local government, tourism, logistics, banking services. Around a hundred delegates from about twenty different countries participate each year and nearly one thousand research papers have been published over the last ten years, making of the conference one of the major events in the field of quality in services.
Fair Trade
Author: Laura T. RaynoldsPublisher: Routledge
ISBN: 1134002629
Category : Political Science
Languages : en
Pages : 324
Book Description
This book explores the challenges and potential of Fair Trade, one of the world’s most dynamic efforts to enhance global social justice and environmental sustainability through market based social change. Fair Trade links food consumers and agricultural producers across the Global North/ South divide and lies at the heart of key efforts to reshape the global economy. This book reveals the challenges the movement faces in its effort to transform globalization, emphasizing the inherent tensions in working both in, and against, the market. It explores Fair Trade’s recent rapid growth into new production regions, market arenas, and commodity areas through case studies of Europe, North America, Africa, and Latin America undertaken by prominent scholars in each region. The authors draw on, and advance, global commodity and value chain analysis, convention, and social movement approaches through these case studies and a series of synthetic analytical chapters. Pressures for more radical and more moderate approaches intertwine with the movement’s historical vision, reshaping Fair Trade’s priorities and efforts in the Global North and South. Fair Trade will be of strong interest to students and scholars of politics, globalization, sociology, geography, economics and business.