Author: Publisher:
ISBN:
Category : Consumer behavior
Languages : en
Pages : 560
Book Description
Selected Aspects of Consumer Behavior
Author: Selected Aspects of Consumer Behavior
Author: Consumer Behavior
Author: Delbert I. HawkinsPublisher: McGraw-Hill/Irwin
ISBN: 9780072865493
Category : Consumer Behavior
Languages : en
Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Social Influence and Consumer Behavior
Author: Daniel J. HowardPublisher: Psychology Press
ISBN: 9781138844872
Category : Consumer behavior
Languages : en
Pages : 0
Book Description
This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.
Emotion and Reason in Consumer Behavior
Author: Arjun ChaudhuriPublisher: Routledge
ISBN: 1136406905
Category : Business & Economics
Languages : en
Pages : 182
Book Description
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
Consumer Behaviour
Author: Robert EastPublisher: SAGE
ISBN: 1446241858
Category : Business & Economics
Languages : en
Pages : 345
Book Description
'A wonderful (and very unusual) balance between areas of marketing that are often at odds with each other (or, worse yet, unaware of each other)... I recommend it to any student, researcher, or manager in marketing' Peter Fader, Frances and Pei-Yuan Chia Professor; and Professor of Marketing, Wharton School, University of Pennsylvania 'Exceptional for the amount of relevant research that is presented and explained. Students who have read and understood this text are likely to be much more of use to industry' Fergus Hampton, Managing Director, Millward Brown Precis Written in a focused and accessible form by respected marketing academics, Consumer Behaviour helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a strong focus on the use of research, this book will really appeal to the specific needs of higher-level students. The book covers important material that is often missing in consumer behaviour texts. For example, whole chapters are devoted to brand loyalty, brand equity, biases in decision-making, word of mouth, the response to price and the effect of advertising. Shorter reviews cover evidence on topics such as loyalty programmes, the response to delay and retail atmospherics. Chapters are quite short and divided into sections. Each chapter contains exercises designed to draw out key ideas and consolidate understanding, and there are suggestions for further reading. A website to support the book has an Instructor's Manual that offers PowerPoint slides, discussion of exercises, computer programs, a suggested Masters-level course, and a Word file of references to assist students writing assignments.
Consumer Behavior
Author: Michael R. SolomonPublisher:
ISBN: 9780137865093
Category :
Languages : en
Pages : 0
Book Description
Consumer Behavior For Dummies
Author: Laura LakePublisher: John Wiley & Sons
ISBN: 0470449837
Category : Business & Economics
Languages : en
Pages : 386
Book Description
Consumer behaviour.
Essentials of Consumer Behavior
Author: Debra L. StephensPublisher: Taylor & Francis
ISBN: 1317648854
Category : Business & Economics
Languages : en
Pages : 233
Book Description
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Selected Aspects of Take Out/take Home Food Purchases
Author: Market Facts, IncPublisher:
ISBN:
Category : Convenience foods
Languages : en
Pages : 56
Book Description